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I am a technical marketing operations specialist with 10+ years of experience architecting and maintaining AI-driven marketing infrastructure and automation solutions. I have built automated pipelines for lead generation, client onboarding, and communications workflows, and I excel in CRM management (HubSpot, Salesforce), low-code automation (Zapier, Make.com), AI chatbot development, and website/funnel editing (Wix, Webflow). I have a proven track record of delivering tailored automation systems that reduce manual work by 40%+ and enhance client operations across diverse small business sectors, from cafés and salons to clinics and agencies.…I am a technical marketing operations specialist with 10+ years of experience architecting and maintaining AI-driven marketing infrastructure and automation solutions. I have built automated pipelines for lead generation, client onboarding, and communications workflows, and I excel in CRM management (HubSpot, Salesforce), low-code automation (Zapier, Make.com), AI chatbot development, and website/funnel editing (Wix, Webflow). I have a proven track record of delivering tailored automation systems that reduce manual work by 40%+ and enhance client operations across diverse small business sectors, from cafés and salons to clinics and agencies.

John Tracy

Marketing Automation Specialist, Marketing Strategist, Growth Marketer, +2

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I am a technical marketing operations specialist with 10+ years of experience architecting and maintaining AI-driven marketing infrastructure and automation solutions. I have built automated pipelines for lead generation, client onboarding, and communications workflows, and I excel in CRM management (HubSpot, Salesforce), low-code automation (Zapier, Make.com), AI chatbot development, and website/funnel editing (Wix, Webflow). I have a proven track record of delivering tailored automation systems that reduce manual work by 40%+ and enhance client operations across diverse small business sectors, from cafés and salons to clinics and agencies.…I am a technical marketing operations specialist with 10+ years of experience architecting and maintaining AI-driven marketing infrastructure and automation solutions. I have built automated pipelines for lead generation, client onboarding, and communications workflows, and I excel in CRM management (HubSpot, Salesforce), low-code automation (Zapier, Make.com), AI chatbot development, and website/funnel editing (Wix, Webflow). I have a proven track record of delivering tailored automation systems that reduce manual work by 40%+ and enhance client operations across diverse small business sectors, from cafés and salons to clinics and agencies.

Available to hire

I am a technical marketing operations specialist with 10+ years of experience architecting and maintaining AI-driven marketing infrastructure and automation solutions. I have built automated pipelines for lead generation, client onboarding, and communications workflows, and I excel in CRM management (HubSpot, Salesforce), low-code automation (Zapier, Make.com), AI chatbot development, and website/funnel editing (Wix, Webflow).

I have a proven track record of delivering tailored automation systems that reduce manual work by 40%+ and enhance client operations across diverse small business sectors, from cafés and salons to clinics and agencies.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Marketing Operations Lead at Razorfish

June 1, 2023 - Present

Designed and managed automated data ingestion pipelines integrating Google Ads and Meta campaigns into Looker Studio dashboards using n8n. Integrated Salesforce CRM with advertising platforms to optimize offline conversion tracking and improve lead conversion accuracy. Developed and maintained AI chatbot systems for client communications, improving responsiveness and lead qualification. Configured and optimized CRM workflows in Salesforce to streamline client onboarding and engagement processes. Edited and updated client funnels on Wix and Webflow platforms to enhance performance and user experience. Built automated alert systems via Slack/Teams to monitor campaign budget pacing and notify stakeholders promptly.

MarTech Specialist at Hawkeye

January 1, 2021 - June 1, 2023

Owned agency’s backend tracking and CRM automation infrastructure including GTM containers and GA4 properties. Implemented lead scoring models and automated lead routing in HubSpot to increase sales team efficiency. Standardized UTM parameter naming conventions across channels to ensure clean data flow and reporting accuracy. Utilized Zapier and Make.com to connect various marketing apps, automating workflows that reduced manual tasks by 40%. Supported creative teams by integrating project management tools and providing automation solutions to improve execution.

Freelance Marketing Automation Consultant at Drew Tracy Consulting

December 1, 2016 - November 1, 2020

Implemented CRM and automation solutions using HubSpot and WordPress for small businesses such as cafés, salons, boutiques, and clinics. Built custom chatbots and AI-powered responders which increased lead capture and first-party data collection by 20%. Automated client onboarding sequences and lead follow-ups, improving conversion rates and client communication workflows. Configured booking and scheduling system integrations to streamline customer interactions and operations.