Email Marketing Specialist with a technical background in HTML email development, working across lifecycle marketing, segmentation, and campaign execution. I own campaigns end-to-end—from audience targeting and journey setup to development, QA, and deployment—allowing me to move fast and deliver high-quality emails without heavy dependencies. My experience includes: Lifecycle, promotional, and transactional campaigns Audience segmentation based on behavior and lifecycle stage A/B testing to improve engagement and performance Responsive HTML email development with cross-client compatibility What sets me apart is the combination of technical execution and lifecycle thinking. I don’t just build emails—I focus on how they perform and how they fit into the broader customer journey. I’m currently focused on growing into lifecycle and CRM strategy, while continuing to improve performance across the email channel.

Laura B Schell

Email Marketing Specialist with a technical background in HTML email development, working across lifecycle marketing, segmentation, and campaign execution. I own campaigns end-to-end—from audience targeting and journey setup to development, QA, and deployment—allowing me to move fast and deliver high-quality emails without heavy dependencies. My experience includes: Lifecycle, promotional, and transactional campaigns Audience segmentation based on behavior and lifecycle stage A/B testing to improve engagement and performance Responsive HTML email development with cross-client compatibility What sets me apart is the combination of technical execution and lifecycle thinking. I don’t just build emails—I focus on how they perform and how they fit into the broader customer journey. I’m currently focused on growing into lifecycle and CRM strategy, while continuing to improve performance across the email channel.

Available to hire

Email Marketing Specialist with a technical background in HTML email development, working across lifecycle marketing, segmentation, and campaign execution.

I own campaigns end-to-end—from audience targeting and journey setup to development, QA, and deployment—allowing me to move fast and deliver high-quality emails without heavy dependencies.

My experience includes:

Lifecycle, promotional, and transactional campaigns
Audience segmentation based on behavior and lifecycle stage
A/B testing to improve engagement and performance
Responsive HTML email development with cross-client compatibility

What sets me apart is the combination of technical execution and lifecycle thinking. I don’t just build emails—I focus on how they perform and how they fit into the broader customer journey.

I’m currently focused on growing into lifecycle and CRM strategy, while continuing to improve performance across the email channel.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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Language

English
Fluent
Spanish; Castilian
Fluent

Work Experience

Email Marketing Specialist & Developer at Allbirds
October 1, 2022 - Present
- Own end-to-end execution of promotional, lifecycle, and transactional email campaigns, from brief to deployment. - Build responsive, cross-client HTML emails; apply audience segmentation strategies; and drive engagement, conversions, and customer retention. - Collaborate with marketing, design, and product teams to align campaigns with business goals. - Manage campaign scheduling and deployment within Iterable and Shopify Email.
Frontend Developer at Globant (Disney Media – ABC News)
July 1, 2021 - October 1, 2022
Developed and optimized frontend components for high-traffic media platforms using React. Improved performance and usability through iterative enhancements and code optimization. Delivered production-ready features in a fast-paced, high-quality environment.
Frontend Developer at ITLG
September 1, 2019 - January 1, 2021
Supported frontend development and API integration using Angular. Contributed to development workflows during early-stage training.
Front End Developer at AYI & Associated
June 1, 2019 - September 1, 2019
Lifecycle Strategy, Audience Segmentation, Campaign Execution, A/B Testing & Optimization, Marketing Automation, HTML Email Development, Responsive Design, Cross-client QA & Rendering Testing; implemented campaigns in Iterable & Shopify Email; collaborated across teams to align with business goals.
Lifecycle Strategy & Email Marketing at AYI & Associated
June 1, 2019 - September 1, 2019
Lifecycle strategy, audience segmentation, campaign execution, A/B testing & optimization, marketing automation, lifecycle & email marketing. HTML email development, responsive design, cross-client compatibility, QA & rendering testing. Email development using Iterable and Shopify Email.
Frontend Developer (React) at Globant (Disney Media – ABC News)
July 1, 2021 - October 1, 2022
Developed and optimized frontend components for high-traffic media platforms using React. Improved performance and usability through iterative enhancements and code optimization. Delivered production-ready features in a fast-paced, high-quality environment.

Education

Degree in System Analyst at National Technological University
January 11, 2020 - February 20, 2024
Degree in System Analyst at Instituto Superior Santo Domingo National Technological University
January 11, 2030 - January 1, 2024

Qualifications

Web Development Diploma
January 11, 2030 - January 1, 2019
Certificate in Marketing and Communications
January 1, 2026 - March 25, 2026
Degree in System Analyst
January 10, 2020 - February 20, 2024
Web Development Diploma
January 11, 2030 - January 1, 2019
Certificate in Marketing and Communications
January 11, 2030 - April 10, 2026

Industry Experience

Software & Internet, Media & Entertainment, Professional Services