Email Marketing Specialist with a technical background in HTML email development, working across lifecycle marketing, segmentation, and campaign execution.
I own campaigns end-to-end—from audience targeting and journey setup to development, QA, and deployment—allowing me to move fast and deliver high-quality emails without heavy dependencies.
My experience includes:
Lifecycle, promotional, and transactional campaigns
Audience segmentation based on behavior and lifecycle stage
A/B testing to improve engagement and performance
Responsive HTML email development with cross-client compatibility
What sets me apart is the combination of technical execution and lifecycle thinking. I don’t just build emails—I focus on how they perform and how they fit into the broader customer journey.
I’m currently focused on growing into lifecycle and CRM strategy, while continuing to improve performance across the email channel.
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