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Hi, I’m Laura B Schell, a lifecycle strategy and email development specialist based in Sydney, Australia. I craft end-to-end lifecycle campaigns, combining marketing strategy with hands-on coding to drive engagement and revenue across channels. With 3+ years of experience in frontend development and marketing automation, I bridge business goals with technical execution. I collaborate with design and product teams to deliver high-quality, responsive HTML emails and data-driven campaigns that improve open rates, conversions, and customer retention.…Hi, I’m Laura B Schell, a lifecycle strategy and email development specialist based in Sydney, Australia. I craft end-to-end lifecycle campaigns, combining marketing strategy with hands-on coding to drive engagement and revenue across channels. With 3+ years of experience in frontend development and marketing automation, I bridge business goals with technical execution. I collaborate with design and product teams to deliver high-quality, responsive HTML emails and data-driven campaigns that improve open rates, conversions, and customer retention.

Laura B Schell

Marketing Strategist, Front-End Developer

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Hi, I’m Laura B Schell, a lifecycle strategy and email development specialist based in Sydney, Australia. I craft end-to-end lifecycle campaigns, combining marketing strategy with hands-on coding to drive engagement and revenue across channels. With 3+ years of experience in frontend development and marketing automation, I bridge business goals with technical execution. I collaborate with design and product teams to deliver high-quality, responsive HTML emails and data-driven campaigns that improve open rates, conversions, and customer retention.…Hi, I’m Laura B Schell, a lifecycle strategy and email development specialist based in Sydney, Australia. I craft end-to-end lifecycle campaigns, combining marketing strategy with hands-on coding to drive engagement and revenue across channels. With 3+ years of experience in frontend development and marketing automation, I bridge business goals with technical execution. I collaborate with design and product teams to deliver high-quality, responsive HTML emails and data-driven campaigns that improve open rates, conversions, and customer retention.

Next availability:

April 25, 2026

Sydney, Australia

Hi, I’m Laura B Schell, a lifecycle strategy and email development specialist based in Sydney, Australia. I craft end-to-end lifecycle campaigns, combining marketing strategy with hands-on coding to drive engagement and revenue across channels.

With 3+ years of experience in frontend development and marketing automation, I bridge business goals with technical execution. I collaborate with design and product teams to deliver high-quality, responsive HTML emails and data-driven campaigns that improve open rates, conversions, and customer retention.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

Email Marketing Specialist & Developer at Allbirds

October 1, 2022 - Present

- Own end-to-end execution of promotional, lifecycle, and transactional email campaigns, from brief to deployment. - Build responsive, cross-client HTML emails; apply audience segmentation strategies; and drive engagement, conversions, and customer retention. - Collaborate with marketing, design, and product teams to align campaigns with business goals. - Manage campaign scheduling and deployment within Iterable and Shopify Email.

Frontend Developer at Globant (Disney Media – ABC News)

July 1, 2021 - October 1, 2022

Developed and optimized frontend components for high-traffic media platforms using React. Improved performance and usability through iterative enhancements and code optimization. Delivered production-ready features in a fast-paced, high-quality environment.

Frontend Developer at ITLG

September 1, 2019 - January 1, 2021

Supported frontend development and API integration using Angular. Contributed to development workflows during early-stage training.

Front End Developer at AYI & Associated

June 1, 2019 - September 1, 2019

Lifecycle Strategy, Audience Segmentation, Campaign Execution, A/B Testing & Optimization, Marketing Automation, HTML Email Development, Responsive Design, Cross-client QA & Rendering Testing; implemented campaigns in Iterable & Shopify Email; collaborated across teams to align with business goals.