Tara Nicot

Paid Search Manager at MGM Properties

Launched, optimized, and managed 67 Google Ads campaigns across Search, driving consistent growth in qualified traffic and leads. Conducted A/B tests on PMAX campaigns, ad copy, landing pages, and bidding strategies to improve CTR, Quality Score, and conversion rates. Managed paid search vendors for 48 properties to ensure optimal performance, alignment with strategy, and efficient use of budget. Implemented smart keyword targeting and audience segmentation to enhance ad relevance and reduce wasted spend. Managed and optimized six-figure monthly budgets, monitoring CPC, CPA, and CPL to maximize efficiency and ROI. Configured conversion tracking through Google Tag Manager and GA4, translating data into actionable campaign improvements. Delivered data-driven performance reports and strategic recommendations to leadership and cross-functional teams. Collaborated with content, creative, and analytics teams to ensure alignment between paid media strategy and broader marketing goals. Stayed

Paid Search Manager at LA SEO Service

Served as the primary client-facing contact for all paid search initiatives, translating client objectives into data-driven campaign strategies and optimizations. Managed and optimized campaigns across Google Search & PMAX, consistently exceeding key performance indicators (KPIs) such as click-through rate (CTR), conversion rate, sales, and return on ad spend (ROAS). Developed and implemented comprehensive paid search strategies, including keyword research, ad copy creation, bid management, and A/B testing, to drive targeted traffic and maximize ROI. Analyzed campaign performance data using Looker Studio and other analytics tools to identify trends, insights, and opportunities for optimization, leading to significant improvements in campaign effectiveness. Managed and allocated budgets effectively, ensuring optimal spend across various campaigns and channels to achieve business objectives. Collaborated with cross-functional teams, including marketing, creative, and analytics, to align

Content Manager at LA SEO Service

Served as the primary client-facing representative, building strong relationships and translating client goals into actionable marketing strategies. Developed comprehensive content strategies using AI tailored to short-term and long-term client objectives, enhancing project effectiveness. Optimized content following SEO/Geo best practices to improve search engine visibility and drive organic traffic. Used content management systems to analyze website traffic and user engagement metrics, facilitating data-driven decisions. Managed an editorial calendar to ensure timely publication of SEO-optimized blog posts, landing pages, category pages, product pages, and descriptions.

SEO Project Manager at LA SEO Service

Collaborated with bloggers to implement strategic link-building initiatives, significantly enhancing clients' search engine rankings, increasing clicks and impressions, and driving higher conversions for their products. Produced SEO meta data descriptions and title tags and implemented internal links to enhance content visibility and interconnectivity. Executed strategic link-building initiatives by researching and contacting potential blogs for monthly link exchanges. Maximized metadata optimization for new and existing products, resulting in measurable improvements in search rankings and visibility.

Sales Manager at Club Pilates

Generated leads through innovative grassroots marketing initiatives and strategic networking efforts. Implemented a comprehensive sales process to schedule prospects into introductory classes, effectively enhancing conversions. Achieved membership sales targets through personalized client interactions and tailored sales approaches. Monitored revenue and attendance metrics using ClubReady, providing actionable insights for performance improvement. Executed independent decision-making to deliver exceptional high-level customer service, fostering client loyalty. Collected outstanding dues efficiently, ensuring timely payments and maintaining financial integrity. Strategically managed marketing campaigns that increased lead generation for the studio. Created and managed engaging social media content to enhance brand visibility and attract potential clients. Booked quality appointments consistently to meet and exceed monthly sales quotas. Participated in health fairs and grand open houses t

Marketing Manager at Vista Medical & Maxillofacial Surgery

Cultivated and strengthened relationships with referring dental offices to foster collaboration and mutual benefits. Organized and implemented a personalized call schedule for each referral source, tailored to meet the individual needs of each client. Generated and analyzed weekly marketing reports to assess campaign effectiveness and inform strategic decisions. Strategized and executed promotional events to increase community awareness and drive patient engagement. Innovated and implemented digital marketing strategies, including SEO and PPC, to attract new patients effectively. Evaluated market trends to inform ongoing marketing tactics and adapt to changing consumer behaviors. Coordinated patient feedback initiatives to improve service delivery and enhance overall patient satisfaction.

Paid Search Specialist at LA SEO Service

Primary client-facing contact for all paid search initiatives, translating client objectives into data-driven campaign strategies and optimizations. Managed and optimized paid search campaigns across Google Ads (Search & PMAX), consistently exceeding KPI indicators (CTR, conversion rate, sales, ROI). Developed and implemented comprehensive paid search strategies including keyword research, ad copy creation, bid management, and A/B testing to drive targeted traffic and maximize ROI. Analyzed campaign performance with Looker Studio and other analytics tools to identify trends and opportunities, enabling measurable improvements in efficiency and effectiveness. Managed and allocated budgets across campaigns and channels to meet business objectives. Collaborated with cross-functional teams—marketing, creative, and analytics—to align paid search with overall marketing goals and strategies.