Hi, I’m Luke Pritchard—a multi-disciplinary visual communications professional focused on turning complex product stories into engaging visuals. In my role at Kuhn North America, I coordinate cross-functional teams, plan shoots, and guide post-production to deliver compelling global campaigns. Beyond my day job, I run Luke Pritchard Video & Photo, leading teams up to five people to deliver high-quality photo, video, and animation content for clients such as BMG, Huskie Tools, and Dukane. I’m passionate about storytelling, motion graphics, and imagery that drive impact.

Luke Pritchard

Hi, I’m Luke Pritchard—a multi-disciplinary visual communications professional focused on turning complex product stories into engaging visuals. In my role at Kuhn North America, I coordinate cross-functional teams, plan shoots, and guide post-production to deliver compelling global campaigns. Beyond my day job, I run Luke Pritchard Video & Photo, leading teams up to five people to deliver high-quality photo, video, and animation content for clients such as BMG, Huskie Tools, and Dukane. I’m passionate about storytelling, motion graphics, and imagery that drive impact.

Available to hire

Hi, I’m Luke Pritchard—a multi-disciplinary visual communications professional focused on turning complex product stories into engaging visuals. In my role at Kuhn North America, I coordinate cross-functional teams, plan shoots, and guide post-production to deliver compelling global campaigns.

Beyond my day job, I run Luke Pritchard Video & Photo, leading teams up to five people to deliver high-quality photo, video, and animation content for clients such as BMG, Huskie Tools, and Dukane. I’m passionate about storytelling, motion graphics, and imagery that drive impact.

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Language

English
Fluent

Work Experience

Senior Visual Communications Specialist at Kuhn North America
January 1, 2024 - Present
Led cross-functional coordination with Marketing, Product Management, and external teams to plan and manage photo and video production, from storyboarding to post-production, for global product launches and promotional campaigns. Transitioned all North American animation production in-house, reducing outsourcing costs while enhancing creative control; directed customer testimonial and product videos, and managed visual media equipment and freelance talent procurement.
Animator at Kuhn North America
January 1, 2020 - December 31, 2024
Managed full-cycle video and photo production, coordinating with Marketing, Product Management, and external teams to create visual assets for product launches and promotional campaigns, including planning, shooting, editing, and distribution. Spearheaded the development of in-house animation capabilities, increasing animation production from 1 to 5 annually and saving the company $100k per year by self-learning advanced animation techniques. Oversaw the acquisition and maintenance of visual media equipment, while researching and managing freelancers for specialized tasks like voiceovers, ensuring high-quality output within budget constraints.
Visual Media Specialist at Kuhn North America
January 1, 2015 - December 31, 2020
Led all photo and video production for Kuhn North America, capturing high-quality visual content for product launches, events, and marketing campaigns, while establishing an efficient file structure for seamless asset management. Spearheaded research and procurement of new equipment and software, leading budgeting meetings and ensuring the department remained equipped with the latest technology to optimize production quality and efficiency.
Founder at Luke Pritchard Video & Photo
January 1, 2017 - Present
Multimedia Production Freelancer with experience of leading teams up to 5 people. Full-service freelancer specializing in photo, video, and animation production, delivering high-quality content for clients like BMG, Huskie Tools, and Dukane, with expertise in weddings, testimonials, recruitment videos, and more. Serve as lead cameraman, color corrector, sound designer, and video editor on all projects, handling everything from storyboarding and directing to post-production, ensuring seamless, professional results for every client. Directed and captured the viral Videogamedunkey wedding video, which garnered over 3.5 million views, reached #5 on YouTube’s trending page, and hit #1 on Reddit’s r/videos.

Education

B.S. Com Tech at University of Wisconsin Platteville
January 1, 2011 - January 1, 2015

Qualifications

Add your qualifications or awards here.

Industry Experience

Manufacturing, Media & Entertainment, Agriculture & Mining, Professional Services, Retail