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I am a Senior Creative with a Bachelor’s in Graphic Arts from the University of Southampton and 7+ years of cross-industry experience. I craft impactful brand experiences that blend aesthetic rigor with behavioral science. My work spans Fortune 500 partnerships to disruptive startups, and I believe in design that does more than please the eye — it should reshape understanding, drive engagement, and create lasting value. By combining strategic insight with creative excellence, I craft experiences that resonate deeply while delivering measurable results.…I am a Senior Creative with a Bachelor’s in Graphic Arts from the University of Southampton and 7+ years of cross-industry experience. I craft impactful brand experiences that blend aesthetic rigor with behavioral science. My work spans Fortune 500 partnerships to disruptive startups, and I believe in design that does more than please the eye — it should reshape understanding, drive engagement, and create lasting value. By combining strategic insight with creative excellence, I craft experiences that resonate deeply while delivering measurable results.

Sunny Meng

Creative Director, Brand Designer, Graphic Designer, +2

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I am a Senior Creative with a Bachelor’s in Graphic Arts from the University of Southampton and 7+ years of cross-industry experience. I craft impactful brand experiences that blend aesthetic rigor with behavioral science. My work spans Fortune 500 partnerships to disruptive startups, and I believe in design that does more than please the eye — it should reshape understanding, drive engagement, and create lasting value. By combining strategic insight with creative excellence, I craft experiences that resonate deeply while delivering measurable results.…I am a Senior Creative with a Bachelor’s in Graphic Arts from the University of Southampton and 7+ years of cross-industry experience. I craft impactful brand experiences that blend aesthetic rigor with behavioral science. My work spans Fortune 500 partnerships to disruptive startups, and I believe in design that does more than please the eye — it should reshape understanding, drive engagement, and create lasting value. By combining strategic insight with creative excellence, I craft experiences that resonate deeply while delivering measurable results.

Available to hire

I am a Senior Creative with a Bachelor’s in Graphic Arts from the University of Southampton and 7+ years of cross-industry experience. I craft impactful brand experiences that blend aesthetic rigor with behavioral science.

My work spans Fortune 500 partnerships to disruptive startups, and I believe in design that does more than please the eye — it should reshape understanding, drive engagement, and create lasting value. By combining strategic insight with creative excellence, I craft experiences that resonate deeply while delivering measurable results.

Skills

Experience Level

Expert

Expert

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Expert

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Expert

Language

English

Advanced

Work Experience

Senior Creative at VTech Global Pte Ltd

July 20, 2023 - Present

Creative Direction & Brand Strategy: Delivered 360° brand experiences across digital and physical channels for global campaigns including Maserati MSG Racing and NUFC Partnerships. Led visual identity development for the company’s 10-year anniversary (GALA 10) and experience design that boosted brand recognition. Cross-functional content development: produced multimedia assets for social media using hybrid AI-traditional workflows. Defined social platform art direction through data-driven visual storytelling. Technical innovation: integrated AI tools (MidJourney, SORA, DeepSeek) to streamline 3D asset creation, reducing production time by 15% while enhancing output quality. Pioneered generative design techniques adopted as company best practices.

Senior UI & UX Designer at Ernst & Young Digital

January 1, 2023 - July 1, 2023

Defined and delivered digital solutions with UX optimized for conversion, adoption, and retention; conducted research and refined concepts; participated in design sprints at client sites for projects including website revamps and international campaigns.

Senior UI/UX Designer at Ernst & Young Digital

January 1, 2023 - July 1, 2023

Defined and delivered digital solutions for clients to optimize conversion, adoption, and retention. Conducted research and refinement of concepts and UX design, turning great ideas into tangible prototypes. Led ideation and evaluation processes and participated in design sprints at client sites. Clients included IMDA (Website revamp) and APEC (Website design).

Art Director at Edelman

January 1, 2020 - January 1, 2022

Collaborated with creative teams to deliver integrated creative solutions for renowned global and regional brands (e.g., IMDA, MOH (ACE), MediaTek, Novartis, Ajinomoto, HP, SP Group, BCA, Mitsubishi Power, SGN). Key campaigns focused on education and awareness.

Graphic Designer at Deskera

January 1, 2019 - January 1, 2020

Worked alongside the Design Lead to build a new design language and brand identity. Revamped the look and feel of Deskera’s official website. Conceptualized and created digital assets for the monthly social media calendar on a day-to-day basis. Illustration Lead for Deskera and drove the illustration library design for the brand.

Graphic Designer at New Yang Group

January 1, 2017 - January 1, 2019

Lead Designer and Chinese copywriter for integrated campaigns; designed and wrote weekly/monthly promotional content; led design for high-impact events such as the Asia Pacific Blockchain Technology & Innovation Conference 2018 and Singapore Media Festival 2022; managed junior art directors and interns.

Graphic Designer at New Nan Yang Group

January 1, 2017 - January 1, 2019

Lead Designer, Chinese Copywriter for integrated campaigns; designed and wrote weekly/monthly promotional content. Led design for high-impact events such as the Asia Pacific Blockchain Technology & Innovation Conference 2018. Conceptualized and executed key visuals for Singapore Media Festival 2022. Managed Junior Art Directors and interns, overseeing social media calendars and event-related visual assets.