Available to hire
I am a Senior Data & Analytics leader with 20+ years of experience driving enterprise analytics, automation, and insight-driven decision making across FMCG, Retail, and Research environments. I excel at turning data into strategic insight and measurable value, partnering with executives to shape data strategies and governance. I’m passionate about transforming organizations into Insights-Driven Organizations (IDO) by building scalable analytics capabilities and fostering cross-functional collaboration.
Experience Level
Language
English
Fluent
Afrikaans
Fluent
Work Experience
Innovation / Automation Consultant at Frontline Research Group
September 1, 2025 - PresentDelivered high-impact automation and analytics standardization, improving operational efficiency, governance, and commercial value. Automated monthly reporting within 2 months, saving approximately 40 hours per month for Account Management, improving SLA adherence and reducing manual dependency. Designed standardized reporting frameworks, created a Country Market Share analytics product (priced at USD 6,500 per client) with first client delivery scheduled for February 2026. Collaborated with Account Management, Research, and IT to translate requirements into scalable, automated analytics and ensured data governance, documentation, and knowledge transfer for sustainability.
Senior Data Analyst at Frontline Research Group
March 1, 2025 - September 1, 2025Delivered analytics across multiple African markets (Uganda, Ghana, Kenya, eSwatini) for global FMCG clients (AB InBev, Heineken, Brown-Forman). Achieved 100% on-time delivery of strategic outputs, extracted/transformed/validated large datasets using SQL and Alteryx, collaborated with Data Science, IT, and Account Management to ensure data accuracy and governance, and supported Power BI and Excel-based reporting for executive decision-making.
Senior Analytics Manager at Daymon Worldwide
May 1, 2007 - June 1, 2024Led analytics strategy and BI delivery for major retail clients (Massmart/Walmart, Makro, Danone). Built and mentored a 9-member analytics team, established governance practices, and delivered standardized weekly/monthly executive dashboards. Executed enterprise Power BI dashboards for Danone used by leadership in Paris and Belgium. Drove operational impact by increasing Private Brand penetration, reducing reporting turnaround times, and delivering consolidated board-level reporting.
Analytics Manager at Daymon Worldwide
January 1, 2007 - January 1, 2010Led analytics initiatives, governance, and BI delivery for retail clients, contributing to enterprise data strategy and standardized reporting.
Data Analyst at Metro Cash & Carry
January 1, 1999 - January 1, 2007Analyzed data to support commercial decisions, integrated syndicated data sources to enhance insights, and contributed to data quality and governance.
Store Co-ordinator at Metro Cash & Carry
January 1, 1992 - January 1, 1999Co-ordinated store operations and supported data-related processes to drive efficiency.
Education
B.Admin (Incomplete) at University of the Free State
January 11, 2030 - January 13, 2026Qualifications
Power BI PL-300
January 11, 2030 - January 13, 2026Strategic Category Management
January 11, 2030 - January 13, 2026Managing Others
January 11, 2030 - January 13, 2026Private Brand & Marketing Certifications (USA & SA)
January 11, 2030 - January 13, 2026Industry Experience
Retail, Professional Services, Media & Entertainment, Software & Internet
Experience Level
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