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Gulse Surmeli

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Available to hire

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Language

English
Fluent
Turkish
Fluent
German
Advanced
Italian
Intermediate

Work Experience

Digital Project Manager at Toptal - Airbnb
February 1, 2024 - Present
Led global cross-functional teams across APAC and LATAM; coordinated design, engineering, and operations workflows using Wrike; improved user satisfaction by 15%. Refined Agile delivery cycles with Jira, enhanced sprint goal consistency, and streamlined stakeholder reporting with Wrike Gantt charts. Built scalable roadmaps in Smartsheet to align milestones and resources, reducing feature rollout timelines by 10% and cutting budgets by 5%. Ensured regional alignment across EMEA, APAC, and LATAM via Smartsheet dashboards, shortening decision cycles. Drove a digital transformation for a leading hospitality platform, delivering a 22% uplift in user engagement and a 12% increase in NPS.
Digital Project Manager at Airbnb (via Toptal)
February 1, 2024 - Present
Led global cross-functional teams across APAC and LATAM using Wrike to coordinate design, engineering, and operations, delivering a 15% uplift in user satisfaction. Directed Agile delivery cycles via Jira, refining estimation practices and structured retrospectives to improve sprint goal completion. Simplified stakeholder reporting with Wrike Gantt charts, providing weekly status visibility and accelerating approvals by 20%. Developed scalable project roadmaps in Smartsheet, aligning milestones, dependencies, and resource planning, reducing feature rollout timelines by 10%. Managed budgets and schedules in Smartsheet, delivering multi-region digital initiatives within budget and achieving 5% cost savings. Fostered stakeholder alignment across EMEA, APAC, LATAM via Smartsheet dashboards, cutting decision and coordination cycles by 20%. Led a digital transformation initiative for a leading global hospitality platform with Wrike and Jira, achieving a 22% uplift in user engagement and a 12
Marketing Manager (Product & Growth) - GTM Strategy, Executive Pitching & Client Acquisition at Omad Tech
January 1, 2024 - June 1, 2026
Reported directly to the CEO to align cross-functional engineering teams and execute international go-to-market lifecycle plans for mobile military practical and tactical hardware training solutions. Conducted live product/trial demonstrations and presented technical capabilities to institutional leadership and defense training academies, converting 18% of engaged sales pipeline. Architected global outbound marketing workflows and managed initial touchpoint pipeline for international B2G prospects across cross-border Zoom networks. Owned launch landing pages and paid ad campaigns via WordPress, Meta Ads, and Google Ads, scaling lead acquisition by 60% and driving 35% of total online revenue. Led secure, zero-downtime technical migrations for enterprise email, web domains, and core hosting frameworks. Embedded within product and engineering to translate field-tested bugs into development sprints (Jira/Confluence) and built automated tracking, dashboards, and optimization to surface chur
Product Marketing Manager at NomadTech
January 1, 2024 - January 1, 2026
Orchestrated go-to-market strategies for over 6 product launches, ensuring seamless cross-functional team alignment and achieving an average feature adoption rate of 22% within 90 days. Transformed qualitative customer insights and quantitative funnel data into actionable positioning strategies, improving Net Promoter Score by 12 points through data-driven analysis. Developed and optimized web, Meta Ads, and Google Ads campaigns on WordPress, contributing 35% of total online revenue and driving a 60% surge in lead volume. Designed comprehensive launch materials, including one-pagers and battlecards, resulting in a 30% reduction in sales ramp time and a 15% uplift in win rates. Established lifecycle dashboards and activation reporting using GA4 and Amplitude to identify user churn and activation opportunities, leading to a 24% improvement in user activation rates.
Independent Marketing Consultant - Senior Marketing & Growth
August 1, 2023 - December 1, 2023
Performed funnel diagnostics and data architecture for international SaaS clients. Audited full-funnel customer journeys and identified bottlenecks from severe conversion funnel drop-offs. Retained high-value contract terms. Deployed unified GA4 tracking frameworks and engineered custom Looker Studio dashboards to isolate core user drop-off vectors and optimize multi-channel marketing ROI.
Website Manager at Revpanda.io
February 1, 2023 - November 1, 2023
Managed multilingual content strategy (EN, NO, PL, DE, JP, FI) for iGaming sites in a fully remote, high-growth startup, improving localization accuracy and boosting user engagement by 25% across a global monthly audience of 100K+. Oversaw 100+ monthly SEO-driven content updates via WordPress CMS, leveraging Yoast SEO and affiliate plugins to enhance organic visibility, keyword rankings, and click-through rates. Led A/B testing and site optimization using Google Optimize, improving landing page performance and boosting conversion rates by 15%. Collaborated with cross-functional remote teams (10+ members) using Slack and Zoho CRM, aligning content production with agile workflows and growth objectives. Spearheaded a full-scale site migration and staging environments, ensuring SEO equity retention and achieving zero downtime across high-sensitivity markets. Established SOPs and mentored, increasing content output quality and publishing efficiency by 22% while maintaining regulatory and SE
Website Operations & Growth Manager - SEO Optimization & Multilingual Web Operations at Revpanda
January 1, 2023 - July 1, 2023
Optimized 100+ targeted SEO content deployments per month (WordPress/Yoast) mapping user search intent across international markets, increasing organic visibility by 38%. Managed multilingual content pipelines and creative asset delivery for complex international iGaming web properties with remote agencies, increasing user engagement by 25% across a 100K+ monthly active audience. Owned end-to-end technical site fix tracking via Zoho CRM to streamline launch readiness and eliminate rework, improving cross-functional publishing efficiency by 22%. Ran structured structural A/B testing schedules and landing page variations to identify top-performing creative layouts, increasing bottom-of-funnel web conversion rates by 15%.
Website Manager at Revpanda
January 1, 2023 - July 1, 2023
Executed over 100 monthly SEO content updates on WordPress utilizing Yoast SEO, enhancing organic visibility by 38% through diligent performance tracking in GA4. Directed multilingual content strategy for iGaming platforms, increasing user engagement by 25% across a 100K+ monthly audience via effective communication channels like Slack. Managed content quality assurance, launch readiness, and issue resolution for site updates, improving publishing efficiency by 22% through streamlined ticket tracking. Drove a 15% increase in conversion rates by implementing A/B tests and prioritizing high-impact landing page optimizations for enhanced user experience.
Global Digital Specialist (Web & Content Operations) at NMQ Digital – Unilever
May 1, 2022 - September 1, 2022
Directed end-to-end technical website launch framework and regional compliance localization pipeline for Unilever Global HQ using Webflow and Jira to safely deploy localized corporate web experiences across 40+ country markets with zero post-launch defect rate. Coordinated regional brand storytelling pages and digital marketing components across global markets using Adobe Lightroom. Managed continuous CMS content rollouts, Salesforce tracking configurations, and technical workflows across matrixed international marketing stakeholders to resolve 120+ high-tier operational requests per month. Produced regional press releases and brand storytelling pages across EMEA, LATAM, APAC, and North American territories using GIMP and Chronos CMS, scaling overall organic web traffic by 30%.
Digital Specialist at NMQ Digital - Unilever
May 1, 2022 - September 1, 2022
Led end-to-end website launches for new international markets, ensuring zero post-launch errors across 40+ markets by managing workflows in WebUow and Jira. Managed MS and Salesforce content updates for Unilever's global site across 40+ regional markets, resolving over 120 tickets monthly while adhering to strict delivery schedules. Produced regional press releases and brand pages for EMEA, LATAM, APAC, and North America, maintaining brand consistency across 40+ markets using WebUow. Increased organic traffic by 30% through strategic implementation of SEO best practices and A/B testing coordinated for optimal publishing cadence.
Digital Marketing Specialist at NMQ Digital - Unilever
May 1, 2022 - January 1, 2023
Managed CMS and Salesforce content updates for Unilever's global site and 40+ regional markets (EMEA, LATAM, APAC, North America), resolving 120+ Jira tickets/month in coordination with cross-functional teams to ensure timely, high-quality content delivery. Created and published regional press releases, news updates, and brand pages tailored for international audiences across EMEA, LATAM, APAC, and North America-ensuring brand consistency and compliance. Implemented SEO strategies and A/B testing using Google Optimize, boosting organic traffic by 30% and improving user engagement across multilingual content hubs. Launched end-to-end websites for new markets, managing all phases from staging setup to go-live-including content modules, metadata, alt text, image editing (Photoshop), and stakeholder approvals. Migrated 2,000+ pages across 40+ sites, applying SEO improvements and accessibility updates (WCAG 2.1 AA), achieving zero post-launch errors and a 38% improvement in page speed. Docu

Education

POLS at Bilkent University
January 1, 2017 - January 1, 2021
Business Management at Bilkent University
January 1, 2016 - January 1, 2017
Associate Degree at Bilkent Erzurum Laboratory School
September 1, 2011 - June 1, 2016
Bachelor of Political Science at Bilkent University
January 1, 2017 - January 1, 2021
Business Management at Bilkent University
January 1, 2016 - January 1, 2017
Associate Degree at Bilkent Erzurum Laboratory School
September 1, 2011 - June 1, 2016
B.A. Political Science at Bilkent University
September 1, 2017 - January 1, 2021
Political Science and Public Administration, High Honors at Bilkent University, Ankara, Turkey
January 1, 2017 - January 1, 2021
Business Administration at Bilkent University, Ankara, Turkey
January 1, 2016 - January 1, 2017
International Baccalaureate (IB) Diploma Programme at Bilkent Erzurum Laboratory School
January 1, 2011 - January 1, 2016

Qualifications

GCSE Academic Certificate
January 1, 2014 - August 21, 2026
Goethe-Institut Zertifikat Deutsch
January 1, 2013 - August 21, 2026

Industry Experience

Media & Entertainment, Gaming, Software & Internet, Consumer Goods, Professional Services, Travel & Hospitality, Education, Government, Computers & Electronics