Gulse Surmeli

Digital Project Manager at Airbnb (via Toptal)

Led global cross-functional teams across APAC and LATAM using Wrike to coordinate design, engineering, and operations, delivering a 15% uplift in user satisfaction. Directed Agile delivery cycles via Jira, refining estimation practices and structured retrospectives to improve sprint goal completion. Simplified stakeholder reporting with Wrike Gantt charts, providing weekly status visibility and accelerating approvals by 20%. Developed scalable project roadmaps in Smartsheet, aligning milestones, dependencies, and resource planning, reducing feature rollout timelines by 10%. Managed budgets and schedules in Smartsheet, delivering multi-region digital initiatives within budget and achieving 5% cost savings. Fostered stakeholder alignment across EMEA, APAC, LATAM via Smartsheet dashboards, cutting decision and coordination cycles by 20%. Led a digital transformation initiative for a leading global hospitality platform with Wrike and Jira, achieving a 22% uplift in user engagement and a 12

Website Manager at Revpanda.io

Managed multilingual content strategy (EN, NO, PL, DE, JP, FI) for iGaming sites in a fully remote, high-growth startup, improving localization accuracy and boosting user engagement by 25% across a global monthly audience of 100K+. Oversaw 100+ monthly SEO-driven content updates via WordPress CMS, leveraging Yoast SEO and affiliate plugins to enhance organic visibility, keyword rankings, and click-through rates. Led A/B testing and site optimization using Google Optimize, improving landing page performance and boosting conversion rates by 15%. Collaborated with cross-functional remote teams (10+ members) using Slack and Zoho CRM, aligning content production with agile workflows and growth objectives. Spearheaded a full-scale site migration and staging environments, ensuring SEO equity retention and achieving zero downtime across high-sensitivity markets. Established SOPs and mentored, increasing content output quality and publishing efficiency by 22% while maintaining regulatory and SE

Digital Marketing Specialist at NMQ Digital - Unilever

Managed CMS and Salesforce content updates for Unilever's global site and 40+ regional markets (EMEA, LATAM, APAC, North America), resolving 120+ Jira tickets/month in coordination with cross-functional teams to ensure timely, high-quality content delivery. Created and published regional press releases, news updates, and brand pages tailored for international audiences across EMEA, LATAM, APAC, and North America-ensuring brand consistency and compliance. Implemented SEO strategies and A/B testing using Google Optimize, boosting organic traffic by 30% and improving user engagement across multilingual content hubs. Launched end-to-end websites for new markets, managing all phases from staging setup to go-live-including content modules, metadata, alt text, image editing (Photoshop), and stakeholder approvals. Migrated 2,000+ pages across 40+ sites, applying SEO improvements and accessibility updates (WCAG 2.1 AA), achieving zero post-launch errors and a 38% improvement in page speed. Docu

Digital Project Manager at Toptal - Airbnb

Led global cross-functional teams across APAC and LATAM; coordinated design, engineering, and operations workflows using Wrike; improved user satisfaction by 15%. Refined Agile delivery cycles with Jira, enhanced sprint goal consistency, and streamlined stakeholder reporting with Wrike Gantt charts. Built scalable roadmaps in Smartsheet to align milestones and resources, reducing feature rollout timelines by 10% and cutting budgets by 5%. Ensured regional alignment across EMEA, APAC, and LATAM via Smartsheet dashboards, shortening decision cycles. Drove a digital transformation for a leading hospitality platform, delivering a 22% uplift in user engagement and a 12% increase in NPS.

Product Marketing Manager at NomadTech

Orchestrated go-to-market strategies for over 6 product launches, ensuring seamless cross-functional team alignment and achieving an average feature adoption rate of 22% within 90 days. Transformed qualitative customer insights and quantitative funnel data into actionable positioning strategies, improving Net Promoter Score by 12 points through data-driven analysis. Developed and optimized web, Meta Ads, and Google Ads campaigns on WordPress, contributing 35% of total online revenue and driving a 60% surge in lead volume. Designed comprehensive launch materials, including one-pagers and battlecards, resulting in a 30% reduction in sales ramp time and a 15% uplift in win rates. Established lifecycle dashboards and activation reporting using GA4 and Amplitude to identify user churn and activation opportunities, leading to a 24% improvement in user activation rates.

Website Manager at Revpanda

Executed over 100 monthly SEO content updates on WordPress utilizing Yoast SEO, enhancing organic visibility by 38% through diligent performance tracking in GA4. Directed multilingual content strategy for iGaming platforms, increasing user engagement by 25% across a 100K+ monthly audience via effective communication channels like Slack. Managed content quality assurance, launch readiness, and issue resolution for site updates, improving publishing efficiency by 22% through streamlined ticket tracking. Drove a 15% increase in conversion rates by implementing A/B tests and prioritizing high-impact landing page optimizations for enhanced user experience.