Senior UX Designer and AI Experience Lead with 6+ years designing enterprise AI-integrated products across automotive and insurance domains. I build end-to-end user experiences—from user flows and usability testing to interaction design—while shaping GenAI workflows that improve real-world productivity.

Huda Iftikhar

Senior UX Designer and AI Experience Lead with 6+ years designing enterprise AI-integrated products across automotive and insurance domains. I build end-to-end user experiences—from user flows and usability testing to interaction design—while shaping GenAI workflows that improve real-world productivity.

Available to hire

Senior UX Designer and AI Experience Lead with 6+ years designing enterprise AI-integrated products across automotive and insurance domains. I build end-to-end user experiences—from user flows and usability testing to interaction design—while shaping GenAI workflows that improve real-world productivity.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent
German
Advanced
Urdu
Fluent

Work Experience

Senior UX/UI Designer & AI Experience Lead at NTT Data DACH
September 1, 2021 - Present
Led UX and AI experience across BMW, Mercedes-Benz, Munich Re, and CARIAD/VW Group. Delivered end-to-end UX for AI-integrated product workflows, including user flows, wireframing, usability testing, and Figma design system adoption across 5+ agile squads. Redesigned insurance policy workflows at Munich Re by restructuring form layouts and improving field prioritisation based on user needs through new design components within the existing product system. At BMW shopfloor, owned end-to-end UX and improved order processing efficiency. Coached designers at Mercedes-Benz on user research, usability testing, and agile UX; reduced design-to-dev handoff time. Facilitated discovery workshops and sprints, and enforced WCAG 2.1 AA accessibility across deliverables.
Senior Consultant - UX/UI & Requirements Engineering at NTT Data DACH Munich
September 1, 2021 - Present
Led UX/UI design for BMW and Munich Re AG, using design thinking, Figma, prototyping, and WCAG accessibility; conducted user research, persona development, and usability testing for measurable product improvements; facilitated UX training, design sprints, and cross-functional collaboration to drive user-centric, scalable solutions.
UX/UI Designer at Digital Product School Munich
May 1, 2021 - July 1, 2021
Designed and prototyped digital products focusing on user journey mapping and iterative usability testing. Conducted user research and created interactive prototypes in Figma. Developed frontend solutions using React JS, Swift, and Angular for responsive, accessible interfaces.
UX/UI Designer & Agile Coach at Digital Product School
January 1, 2021 - July 1, 2021
Designed and delivered an AI-assisted mobility product from 0 to 1 in 12 weeks. Owned the full UX lifecycle: user research, user flows, wireframing, prototyping, and four rounds of usability testing. Built interactive interfaces using React and Angular, aligned with an agile delivery approach, and iterated based on usability findings.
Research Assistant, Machine Learning at Technical University of Munich
December 1, 2019 - March 1, 2021
Applied Gaussian Process Regression to model Tesla battery degradation. Built a Python data-generation library and supported research efforts that later informed AI product and agentic workflow design.
Research Assistant - Machine Learning at Technical University of Munich
December 1, 2019 - March 1, 2021
Developed a robust Python library for data generation. Modeled Tesla battery behavior using advanced Gaussian Process Regression (GPR).
Software Developer (Work Student) at Loyalty Partner Solutions GmbH
August 1, 2018 - July 1, 2020
Built Java-based automated regression test frameworks using Selenium and SOAP UI for an enterprise Loyalty Management Suite. Bridged design and engineering fluency through structured testing and automation practices.
Software Developer at Loyalty Partners Solution GmbH
August 1, 2018 - July 1, 2020
Automated Java test validation processes, enhancing efficiency. Maintained and optimized Oracle databases for improved performance.

Education

Master of Science in Applied & Engineering Physics at Technical University of Munich
April 1, 2018 - July 1, 2021
Bachelor of Science in Physics at COMSATS University Islamabad
September 1, 2013 - July 1, 2017
M.S., Applied & Engineering Physics at Technical University of Munich
April 1, 2018 - July 1, 2021
B.S., Physics at COMSATS University Islamabad
September 1, 2013 - July 1, 2017
Master of Science (MS) in Applied & Engineering Physics at Technical University of Munich
April 2, 2018 - July 2, 2021
Bachelor of Science (BS) in Physics at COMSATS University Islamabad
September 1, 2013 - July 2, 2017
M.Sc. Applied & Engineering Physics at Technical University of Munich (TUM)
January 1, 2018 - January 1, 2021
B.Sc. Physics at COMSATS University Islamabad
January 1, 2013 - January 1, 2017

Qualifications

Certified Professional for Usability & UX - Foundation Level
January 11, 2030 - January 13, 2026
Certified Professional for Usability & UX - Foundation Level
January 11, 2030 - January 13, 2026
Google UX Design Certificate
January 11, 2030 - January 13, 2026
Web Design Certificate
January 11, 2030 - January 13, 2026
Python for Data Science (University of Michigan)
January 11, 2030 - January 13, 2026
Dataquest.io Certificate
January 11, 2030 - January 13, 2026
Certified Professional for Usability & UX - Foundation Level
January 11, 2030 - January 13, 2026
Google UX Design Certificate
January 11, 2030 - January 13, 2026
Python for Data Science
January 11, 2030 - January 13, 2026
Web Design - University of Michigan
January 11, 2030 - January 13, 2026
Dataquest.io Certificate in Data Science
January 11, 2030 - January 13, 2026
AI Fluent Technical (Calyptus)
January 1, 2025 - July 14, 2026
GenAI Yellow Belt L1 & L2 (NTT DATA)
January 1, 2025 - July 14, 2026
CPUX-F (UXQB)
January 1, 2023 - July 14, 2026
PSPO I (Scrum.org)
January 1, 2022 - July 14, 2026
Google UX Design
January 11, 2030 - July 14, 2026

Industry Experience

Software & Internet, Manufacturing, Professional Services, Financial Services, Transportation & Logistics, Media & Entertainment, Other, Education, Computers & Electronics