Lead Experimentation Specialist / A/B Testing Lead at vidaXL

Led end-to-end A/B testing initiatives across +30 Vida XL web shops; evaluated ideas, created design and development tickets, served as a point of contact for all involved, tracked progress, performed manual QA, monitored and analyzed results, and presented actionable insights to stakeholders; translated findings into test ideas consistent with UI/UX principles and guidelines.

IT Recruiter Intern at Brainspotting

Excel Fundamentals, Power BI basics, SQL basics (Data Camp); studied data preparation, data visualization and data analysis; learned to explore datasets and present insights clearly; created a system for documenting and optimizing search strings for sourcing.