Gerónimo Palacios

Own and manage USD 500K–600K in monthly paid media spend across Meta, TikTok, LinkedIn, Snapchat, Pinterest and Reddit, supporting e-commerce and lead generation across multiple regions. Delivered ROAS 7.0 in e-commerce while achieving 20% CPA reduction and 10% YoY increase in conversions through testing, budget reallocation and creative optimization. Execute programmatic campaigns via DV360, supporting multi-market growth strategies. Designed and implemented conversion tracking frameworks (pixels, APIs, event mapping) to ensure full-funnel attribution and performance visibility. Produced weekly and monthly performance reports used by regional and global stakeholders for decision-making and budget planning.

Led end-to-end paid social programs for global brands across Meta, TikTok, LinkedIn, Snapchat and Pinterest. Drove a 15% reduction in acquisition costs through creative testing, bid strategy optimization and cross-platform budget reallocation. Partnered with creative, strategy and media teams across markets to align paid media execution with broader growth objectives.

Built and led performance marketing operations across Meta Ads and Google Ads, owning campaign strategy, execution and reporting. Generated USD 500,000+ in attributable annual revenue through paid media optimization with an average monthly ROAS of 7.36. Managed email marketing (Doppler, Mailchimp) and Google My Business as part of full-funnel growth strategy. Led a 15-person multidisciplinary team (design, accounts, social, paid media), overseeing hiring, performance and delivery. Owned budget planning, reporting and investment strategy for client portfolios.