I'm Marissa Kerr, a marketing and design professional who specializes in brand building, creative direction, and integrated campaigns. In my recent role at Canada-wide Sports I led five in-house brands (Hockey Shot, SuperDeker, Black Knight, Road Warrior, G3), drove e-commerce assets, events, and collateral, and grew email signups from 2.94% to 9.69% while increasing revenue 50% YoY. I thrive on cross-functional collaboration and mentoring designers to deliver on-brand, high-impact work. Since 2025 I have been leading marketing efforts at The Gardener Landscaping / Storm Solutions Plus, planning and executing trade shows, expanding social presence, and delivering measurable leads and revenue. I love building scalable marketing programs, launching effective email campaigns, and partnering with sales to create compelling collateral that converts.

Marissa Kerr

I'm Marissa Kerr, a marketing and design professional who specializes in brand building, creative direction, and integrated campaigns. In my recent role at Canada-wide Sports I led five in-house brands (Hockey Shot, SuperDeker, Black Knight, Road Warrior, G3), drove e-commerce assets, events, and collateral, and grew email signups from 2.94% to 9.69% while increasing revenue 50% YoY. I thrive on cross-functional collaboration and mentoring designers to deliver on-brand, high-impact work. Since 2025 I have been leading marketing efforts at The Gardener Landscaping / Storm Solutions Plus, planning and executing trade shows, expanding social presence, and delivering measurable leads and revenue. I love building scalable marketing programs, launching effective email campaigns, and partnering with sales to create compelling collateral that converts.

Available to hire

I’m Marissa Kerr, a marketing and design professional who specializes in brand building, creative direction, and integrated campaigns. In my recent role at Canada-wide Sports I led five in-house brands (Hockey Shot, SuperDeker, Black Knight, Road Warrior, G3), drove e-commerce assets, events, and collateral, and grew email signups from 2.94% to 9.69% while increasing revenue 50% YoY. I thrive on cross-functional collaboration and mentoring designers to deliver on-brand, high-impact work.

Since 2025 I have been leading marketing efforts at The Gardener Landscaping / Storm Solutions Plus, planning and executing trade shows, expanding social presence, and delivering measurable leads and revenue. I love building scalable marketing programs, launching effective email campaigns, and partnering with sales to create compelling collateral that converts.

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Language

English
Fluent

Work Experience

Marketing Manager at The Gardener Landscaping | Storm Solutions Plus
July 1, 2025 - Present
Led branding across five in-house brands (Hockey Shot, SuperDeker, Black Knight, Road Warrior, G3), including marketing campaigns, packaging and product design, e-commerce assets, event and trade show materials, and marketing/sales collateral. Assisted in optimizing Amazon listing graphics, A+ content and copy, increasing revenue by 86% YoY. Produced and edited product and lifestyle photography and video content for e-commerce, print, and social channels. Assisted in email marketing strategy and oversight through external agency. Grew email signup rate from 2.94% to 9.69% and increased email revenue 50% YoY through A/B testing and flow optimization. Mentored and led junior designers, providing creative direction and feedback.
Marketing Manager at The Gardener Landscaping / Storm Solutions Plus
July 1, 2025 - Present
Planned and executed trade shows and community events, managed booth setup and marketing materials, grew social media presence, launched email marketing campaigns, developed Meta ads, partnered with sales teams, and mentored junior designers.
Marketing Specialist at Canada Wide Sports
February 1, 2024 - July 1, 2025
Led branding across five in-house brands (Hockey Shot, SuperDeker, Black Knight, Road Warrior, G3). Executed marketing campaigns, packaging and product design, e-commerce assets, and event/trade show materials; created marketing/sales collateral; assisted Amazon listing graphics and copy (A+ content), contributing to an 86% YoY revenue increase. Produced product and lifestyle photography and video content for e-commerce, print, and social channels. Supported email marketing strategy and coordination with external agency. Grew email signup rate from 2.94% to 9.69% and increased email revenue 50% YoY through A/B testing and automation flows. Mentored and collaborated with the design team, aiding in hiring junior designers.
Marketing Manager at Liv BTR Wellness Solutions
January 1, 2021 - January 1, 2024
Managed and maintained brand consistency across design, packaging, POP displays, social media, and marketing collateral. Built and managed a Shopify site, optimized UX, copy, SEO and layout, increasing sales and traffic. Planned and executed email marketing campaigns and flows.
Graphic Designer - Lead Sales & Marketing Coordinator at La Salle College
January 1, 2020 - January 1, 2021
Led graphic design and marketing coordination; produced branding assets, packaging, POP displays; created social media assets and contributed to integrated marketing campaigns.

Education

Marketing Specialist at La Salle College
January 1, 2020 - January 1, 2021
Graphic Design (Branding) at La Salle College
January 1, 2020 - January 1, 2021
Graphic Design at La Salle College
January 1, 2020 - December 31, 2021

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Retail, Education