I'm a design engineer / brand & web designer [ portfolio: fiadsgn.com ] who builds digital products end-to-end, from research and strategy through to polished, production-ready design. Over the past few years I've specialised in health & wellness and e-commerce — sectors where trust, clarity, and conversion make or break a product. What sets me apart is that I don't stop at how something looks. Every decision starts with research and is measured against real business goals, whether that's higher conversion, stronger retention, or a brand that actually resonates with the people it's meant to serve. Because I work across brand, web, and the engineering side of design, I can take a project from first idea to live product without handoffs falling through the cracks. If you're looking for a designer who understands both your users and your bottom line, I'd love to hear about your project.…I'm a design engineer / brand & web designer [ portfolio: fiadsgn.com ] who builds digital products end-to-end, from research and strategy through to polished, production-ready design. Over the past few years I've specialised in health & wellness and e-commerce — sectors where trust, clarity, and conversion make or break a product. What sets me apart is that I don't stop at how something looks. Every decision starts with research and is measured against real business goals, whether that's higher conversion, stronger retention, or a brand that actually resonates with the people it's meant to serve. Because I work across brand, web, and the engineering side of design, I can take a project from first idea to live product without handoffs falling through the cracks. If you're looking for a designer who understands both your users and your bottom line, I'd love to hear about your project.WWWW…