I am Hubert Kogel, an international marketing and communications professional with over three decades of global experience. I have built and led integrated strategies for brands, products and services across multiple industries, focusing on agenda-setting and storytelling that elevates public awareness, media coverage, and employee motivation across markets. Now as a freelancer, I develop and implement marketing and communications strategies for B2C and B2B clients, from carsharing and sports to non-profits and technology. I enjoy translating best practices across industries, creating engaging content, managing media relations, events, and budgets, and helping teams deliver results.

Hubert Kogel

I am Hubert Kogel, an international marketing and communications professional with over three decades of global experience. I have built and led integrated strategies for brands, products and services across multiple industries, focusing on agenda-setting and storytelling that elevates public awareness, media coverage, and employee motivation across markets. Now as a freelancer, I develop and implement marketing and communications strategies for B2C and B2B clients, from carsharing and sports to non-profits and technology. I enjoy translating best practices across industries, creating engaging content, managing media relations, events, and budgets, and helping teams deliver results.

Available to hire

I am Hubert Kogel, an international marketing and communications professional with over three decades of global experience. I have built and led integrated strategies for brands, products and services across multiple industries, focusing on agenda-setting and storytelling that elevates public awareness, media coverage, and employee motivation across markets.

Now as a freelancer, I develop and implement marketing and communications strategies for B2C and B2B clients, from carsharing and sports to non-profits and technology. I enjoy translating best practices across industries, creating engaging content, managing media relations, events, and budgets, and helping teams deliver results.

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Language

German
Fluent
English
Fluent

Work Experience

Freelancer, Marketing & Communications at Hubert Kogel
May 1, 2008 - Present
Freelance marketing and communications projects for clients across industries; development and execution of strategies, campaigns, media relations, and digital marketing; budgets and coordination with external partners.
Global Spokesperson smart brand, Mercedes-Benz A- and B-Class, Mercedes-Benz Guard and Mercedes-Benz Accessories at Daimler AG
October 1, 2006 - April 30, 2008
Developed and implemented international communications strategies; identified topics to improve media attention; drafted media releases and FAQs; organized TV appearances and interviews; guided PR managers worldwide; budget oversight.
Global Spokesperson smart brand at smart gmbh
June 1, 1997 - September 30, 2006
Developed and implemented international communications strategies for product launches and market expansion; managed media relations and executive communications; guided local PR managers; budget oversight.
Freelancer, Marketing & Communications at Hubert Kogel
July 1, 1990 - June 30, 1997
Freelance assignments including automotive journalism and marketing communications; wrote articles for Porsche customer and employee magazines; managed teams and budgets.

Education

Journalism at Hohenheim University, Stuttgart, Germany
October 1, 1996 - June 30, 1997
Theology at Freie Theologische Hochschule, Giessen, Germany
September 1, 1989 - September 30, 1993
Journalism at Hohenheim University, Stuttgart, Germany
October 1, 1996 - June 1, 1997
Theology at Freie Theologische Hochschule, Giessen, Germany
September 1, 1989 - September 1, 1993

Qualifications

Add your qualifications or awards here.

Industry Experience

Manufacturing, Media & Entertainment, Professional Services, Transportation & Logistics, Travel & Hospitality, Other