Hi, I'm C. Merrell Stone, a researcher and writer with extensive experience in emerging technologies, especially AI and XR. I've helped organizations better understand their customers and their employees in order to position and develop effective technological solutions. I'm also an expert facilitator and trained storyteller and performer with strong presentation skills. My work has guided companies of all sizes and in multiple industries, particularly retail, healthcare, and manufacturing. Whatever your timing or budget, I'll deliver.

C. Merrell Stone

PRO

Hi, I'm C. Merrell Stone, a researcher and writer with extensive experience in emerging technologies, especially AI and XR. I've helped organizations better understand their customers and their employees in order to position and develop effective technological solutions. I'm also an expert facilitator and trained storyteller and performer with strong presentation skills. My work has guided companies of all sizes and in multiple industries, particularly retail, healthcare, and manufacturing. Whatever your timing or budget, I'll deliver.

Available to hire

Hi, I’m C. Merrell Stone, a researcher and writer with extensive experience in emerging technologies, especially AI and XR. I’ve helped organizations better understand their customers and their employees in order to position and develop effective technological solutions. I’m also an expert facilitator and trained storyteller and performer with strong presentation skills. My work has guided companies of all sizes and in multiple industries, particularly retail, healthcare, and manufacturing. Whatever your timing or budget, I’ll deliver.

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Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Beginner

Language

English
Fluent

Work Experience

Founder and Chief Researcher at Subtextual Research and Strategy
September 1, 2025 - Present
I provide research and strategy consulting to a variety of clients, focusing on emerging technologies and innovation, strategy foresight research, early-stage customer development research, concept testing and generative UX testing and research.
Retail Innovation Product Manager at Starbucks
April 1, 2018 - November 1, 2018
Led cross-functional teams to design and deliver innovative retail experiences; defined product strategy and roadmaps for in-store and digital platforms.
Senior Product Manager at L4 Studios
February 1, 2017 - April 1, 2018
Guided multiple product initiatives from discovery through delivery using mixed-methods research to inform product strategy and roadmaps.
Intrapreneur and Human-Centered Researcher at Revel/Evolv
April 1, 2015 - October 1, 2016
Drove research and product discovery, built human-centered research capabilities, and supported early-stage customer development and product design.
Product Experiment Designer at Nordstrom Innovation Lab
September 1, 2013 - February 1, 2015
Led experiments to evaluate emerging retail technologies; developed research protocols; synthesized insights into product roadmaps and opportunities.
UX Producer at Nordstrom
September 1, 2011 - September 1, 2013
Built and led UX research programs; collaborated with design and engineering; contributed to Nordstrom.com and in-store experiences.
Founder and Chief Researcher at Subtextual Research and Strategy
September 1, 2025 - Present
I provide research and strategy consulting to a variety of clients, focusing on emerging technologies and innovation, strategy foresight research, early-stage customer development research, concept testing and generative UX testing and research.

Education

BA at University of Washington
January 11, 2030 - January 13, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Healthcare, Retail, Manufacturing