Hi, I’m Shweta Kabaria, a Marketing and Brand professional based in Everett, MA. I specialize in growth-driven outbound outreach across restaurants, hospitality, and education sectors, building segmented campaigns in Apollo.io and crafting buyer-specific messaging and sales assets. I love turning data into actionable insights that accelerate pipeline and conversions. In roles from Marketing and Admin Manager to Technical Consultant, I’ve led partnerships, enhanced online presence, and improved operational efficiency. I’m passionate about collaboration, content strategy, and turning complex offerings into clear value propositions for diverse buyers.

Shweta Kabaria

Hi, I’m Shweta Kabaria, a Marketing and Brand professional based in Everett, MA. I specialize in growth-driven outbound outreach across restaurants, hospitality, and education sectors, building segmented campaigns in Apollo.io and crafting buyer-specific messaging and sales assets. I love turning data into actionable insights that accelerate pipeline and conversions. In roles from Marketing and Admin Manager to Technical Consultant, I’ve led partnerships, enhanced online presence, and improved operational efficiency. I’m passionate about collaboration, content strategy, and turning complex offerings into clear value propositions for diverse buyers.

Available to hire

Hi, I’m Shweta Kabaria, a Marketing and Brand professional based in Everett, MA. I specialize in growth-driven outbound outreach across restaurants, hospitality, and education sectors, building segmented campaigns in Apollo.io and crafting buyer-specific messaging and sales assets. I love turning data into actionable insights that accelerate pipeline and conversions.

In roles from Marketing and Admin Manager to Technical Consultant, I’ve led partnerships, enhanced online presence, and improved operational efficiency. I’m passionate about collaboration, content strategy, and turning complex offerings into clear value propositions for diverse buyers.

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Experience Level

Language

English
Fluent

Work Experience

Marketing and Brand Associate at Imported Foods
October 1, 2023 - Present
Owned outbound growth across 3 vertical segments (restaurants, hospitality, daycare), sourcing 80 qualified accounts/week, booking 15–20 meetings/month, and driving 7–9 customer conversions/month through targeted sequencing and follow-up. Planned and executed 4–5 segmented Apollo.io campaigns/month, boosting email open rate by 13% to 55% and maintaining a 24% reply rate through iterative message optimization. Segmented outreach by buyer type and customized messaging/offers by segment. Created 12–15 customer-specific sell sheets and product messaging assets to support sales enablement. Established weekly KPI tracking (open/reply/meetings/conversions) by segment and campaign, translating insights into targeting and messaging improvements to strengthen pipeline efficiency.
Marketing Head and Admin Manager at Smile Culture Dental
July 1, 2022 - August 1, 2023
Led organic marketing across Instagram/Facebook, increasing patient inquiries by 40% and bookings by 25% through stronger service positioning, content strategy, and promotional planning. Built and managed 10+ local partnerships to expand reach and referrals, strengthening community presence and generating consistent inbound interest through cross-promotions. Managed scheduling and patient communications during growth periods, improving operational coordination and supporting higher booking volume.
Technical Consultant at Temple University Tech Centre
October 1, 2021 - May 1, 2022
Resolved 50+ support tickets/week across software, hardware, and account access while maintaining 95%+ uptime in a high-volume university environment. Trained and supported new hires on support workflows and customer service standards, improving team consistency and resolution quality during peak demand periods.

Education

Master of Science in Innovation, Entrepreneurship, and Management at Temple University – Fox School of Business
January 1, 2021 - May 1, 2022
Bachelor of Management Studies at Narsee Monjee College of Commerce and Economics, Mumbai University
June 1, 2016 - April 1, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Travel & Hospitality, Retail, Professional Services, Education