Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I'm Salwa Shehab, a Senior SEO Executive with 4+ years of experience driving organic growth for leading brands in fast-paced agency environments. I blend on-page, off-page, and technical SEO with strong data analysis and client communication to deliver actionable insights that align with business goals. Whether auditing sites for technical health, optimizing multilingual content, or building scalable strategies across multiple accounts, I collaborate with developers, content creators, and paid teams to ensure SEO efforts support the bigger business picture.…Hi, I'm Salwa Shehab, a Senior SEO Executive with 4+ years of experience driving organic growth for leading brands in fast-paced agency environments. I blend on-page, off-page, and technical SEO with strong data analysis and client communication to deliver actionable insights that align with business goals. Whether auditing sites for technical health, optimizing multilingual content, or building scalable strategies across multiple accounts, I collaborate with developers, content creators, and paid teams to ensure SEO efforts support the bigger business picture.

Salwa Shehab

SEO Expert, Digital Marketer, Content Creator, +2





Hi, I'm Salwa Shehab, a Senior SEO Executive with 4+ years of experience driving organic growth for leading brands in fast-paced agency environments. I blend on-page, off-page, and technical SEO with strong data analysis and client communication to deliver actionable insights that align with business goals. Whether auditing sites for technical health, optimizing multilingual content, or building scalable strategies across multiple accounts, I collaborate with developers, content creators, and paid teams to ensure SEO efforts support the bigger business picture.…Hi, I'm Salwa Shehab, a Senior SEO Executive with 4+ years of experience driving organic growth for leading brands in fast-paced agency environments. I blend on-page, off-page, and technical SEO with strong data analysis and client communication to deliver actionable insights that align with business goals. Whether auditing sites for technical health, optimizing multilingual content, or building scalable strategies across multiple accounts, I collaborate with developers, content creators, and paid teams to ensure SEO efforts support the bigger business picture.

Available to hire

Hi, I’m Salwa Shehab, a Senior SEO Executive with 4+ years of experience driving organic growth for leading brands in fast-paced agency environments. I blend on-page, off-page, and technical SEO with strong data analysis and client communication to deliver actionable insights that align with business goals.

Whether auditing sites for technical health, optimizing multilingual content, or building scalable strategies across multiple accounts, I collaborate with developers, content creators, and paid teams to ensure SEO efforts support the bigger business picture.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Arabic

Fluent

Hebrew (modern)

Beginner

Work Experience

SEO Executive (MENA) at Assembly Global

September 1, 2023 - January 1, 2025

Increased Domain Rating from 29 to 39 (+34%) within one year through strategic link-building using high-volume anchor texts. Ranked previously non-existent keywords on page 1, growing from 0 to 5 keywords on page 1 between Dec 2023 and 2025. Drove Arabic page sessions from 2,291 in Aug 2022 to 28,251 in May 2023 (+1,133%) via content localization and Arabic-focused metadata. Developed and presented tailored strategy decks and reports to clients, outlining progress, actionable recommendations, and plans for ongoing SEO activities. Prepared detailed monthly SEO reports using Google Search Console, Ahrefs, and SEMrush to track CTR, identify performance drops, and propose solutions to improve rankings and traffic. Conducted comprehensive keyword research and wrote optimized metadata for Product Listing Pages (PLPs) and Product Detail Pages (PDPs) to enhance organic visibility. Executed link-building strategies by targeting specific anchor texts and securing backlinks through high-quality b

SEO Intern & Trainee (MENA) at Assembly Global

August 1, 2022 - August 1, 2023

Gained hands-on experience in On-page SEO including writing metadata, conducting keyword research, and optimizing Product Listing Pages (PLPs) and Product Detail Pages (PDPs). Wrote blog posts and content pieces tailored for SEO, learning how to incorporate keyword research and internal linking to enhance content performance. Assisted in Off-page and link-building efforts by identifying relevant anchor texts and contributing to blog-based backlink strategies. Supported website crawls to identify technical issues, developing foundational skills in website health analysis and resolutions. Contributed to monthly reports by gathering data on performance metrics and learning to use tools like Google Search Console and SEMrush for analysis. Completed in-depth training in SEO best practices, tools, and strategies, building a strong foundation in organic search optimization. Worked closely with senior team members, gaining exposure to SEO strategies, client communication, and reporting techniq

CS Representative & SME at Teleperformance

January 1, 2020 - December 31, 2022

Resolved customer inquiries via phone, email, and chat. Maintained strong product knowledge to ensure accurate support. Consistently met KPIs for response time and satisfaction. Logged cases and followed up using internal CRM tools. Coordinated with internal teams to resolve complex issues. Acted as main support for team process questions and escalations. Trained and supported new agents on tools and workflows. Maintained and updated internal knowledge docs. Reviewed tickets for quality and compliance.