Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I’m a marketing and growth-focused professional with a background in digital marketing, brand strategy, and data-driven analysis. I’ve worked across content creation, social media management, and growth initiatives—helping brands improve visibility, engagement, and conversion through clear strategy and execution. With training in risk management and analytics, I bring a structured, insight-led approach to marketing: testing ideas, reading data, and optimizing based on results rather than guesswork. I’m especially experienced in social content strategy, campaign planning, and performance analysis, and I enjoy translating complex ideas into simple, compelling stories that resonate with users. If you’re looking for a marketer who is detail-oriented, strategic, and execution-focused, I’d love to collaborate.…I’m a marketing and growth-focused professional with a background in digital marketing, brand strategy, and data-driven analysis. I’ve worked across content creation, social media management, and growth initiatives—helping brands improve visibility, engagement, and conversion through clear strategy and execution. With training in risk management and analytics, I bring a structured, insight-led approach to marketing: testing ideas, reading data, and optimizing based on results rather than guesswork. I’m especially experienced in social content strategy, campaign planning, and performance analysis, and I enjoy translating complex ideas into simple, compelling stories that resonate with users. If you’re looking for a marketer who is detail-oriented, strategic, and execution-focused, I’d love to collaborate.

Karolina Yuan Zeng

Content Creator, Brand Strategist, Marketing Strategist, +4





I’m a marketing and growth-focused professional with a background in digital marketing, brand strategy, and data-driven analysis. I’ve worked across content creation, social media management, and growth initiatives—helping brands improve visibility, engagement, and conversion through clear strategy and execution. With training in risk management and analytics, I bring a structured, insight-led approach to marketing: testing ideas, reading data, and optimizing based on results rather than guesswork. I’m especially experienced in social content strategy, campaign planning, and performance analysis, and I enjoy translating complex ideas into simple, compelling stories that resonate with users. If you’re looking for a marketer who is detail-oriented, strategic, and execution-focused, I’d love to collaborate.…I’m a marketing and growth-focused professional with a background in digital marketing, brand strategy, and data-driven analysis. I’ve worked across content creation, social media management, and growth initiatives—helping brands improve visibility, engagement, and conversion through clear strategy and execution. With training in risk management and analytics, I bring a structured, insight-led approach to marketing: testing ideas, reading data, and optimizing based on results rather than guesswork. I’m especially experienced in social content strategy, campaign planning, and performance analysis, and I enjoy translating complex ideas into simple, compelling stories that resonate with users. If you’re looking for a marketer who is detail-oriented, strategic, and execution-focused, I’d love to collaborate.

Available to hire

I’m a marketing and growth-focused professional with a background in digital marketing, brand strategy, and data-driven analysis.

I’ve worked across content creation, social media management, and growth initiatives—helping brands improve visibility, engagement, and conversion through clear strategy and execution.

With training in risk management and analytics, I bring a structured, insight-led approach to marketing: testing ideas, reading data, and optimizing based on results rather than guesswork.

I’m especially experienced in social content strategy, campaign planning, and performance analysis, and I enjoy translating complex ideas into simple, compelling stories that resonate with users.

If you’re looking for a marketer who is detail-oriented, strategic, and execution-focused, I’d love to collaborate.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Innovation AI Content & Social Media Strategist (onsite) at Gate.io Labs

July 2, 2024 - Present

Design and implemented data-driven events across multiple platforms (Xiaohongshu, LinkedIn, TikTok), increasing engagement by 15% through strategic creation and dissemination of content focused on startups and technological innovations. Created compelling short-format video content that increased company exposure by 15%, leveraging trend insights and platform analytics. Analyzed historical data through Excel to identify company trends and emerging risks, contributing to a 10% reduction in project delays through early intervention strategies. Collaborated with industry KOLs to produce co-branded content that enhanced visibility and follower trust. Built coordination of meetings with KOLs, ensuring discussions.

Innovation AI Content & Social Media Strategist (onsite)

July 1, 2024 - Present

Designed and implemented data-driven events across multiple platforms (Xiaohongshu, LinkedIn, TikTok), increasing engagement by 15% through strategic content creation and dissemination focused on startups and technological innovations. Created compelling short-format video content that boosted company exposure by 15%, leveraging trend insights and platform analytics. Analyzed historical data in Excel (VBA) to identify company trends and emerging risks, contributing to a 10% reduction in project delays through early intervention strategies. Collaborated with industry KOLs to produce co-branded content that enhanced visibility and follower trust.

Marketing Analyst Intern at Allied Millennium Partners

June 2, 2022 - August 2, 2022

Analyzed over 50 industry reports and 200+ social media posts across TikTok and LinkedIn to identify emerging trends, informing a 3-month content calendar that increased early-stage engagement by 28%. Collaborated with senior members to support company positioning and marketing strategy.

Marketing Analyst Intern at Allied Millennium

June 1, 2022 - August 1, 2022

Marketing & Brand Intern at Gate.io Labs

June 1, 2022 - August 1, 2023

Led market research on social media trends in the AI space and presented growth strategies for TikTok and related platforms, increasing project accuracy by 12.5%. Pioneered an innovative concept to seamlessly incorporate modern social media platforms into the technical research and development process, analyzing the necessity of social media integration and generating statistical reports. Negotiated strategic partnerships with 5 external partners, fostering information transparency and expanding user reach. Built coordination of meetings with KOLs, ensuring productive discussions. Delivered weekly performance reports to improve social media efforts.