José Eduardo Rivera Hernández

I’m a Senior Media Buyer and Marketing Project Manager with over 5 years of experience leading and scaling paid media initiatives for the U.S. market. I specialize in Meta and Google Ads, combining performance-driven execution with strong project management skills to deliver consistent, measurable results.

My background spans managing high-budget advertising accounts, optimizing lead generation campaigns, and coordinating cross-functional teams to ensure campaigns are executed on time, on budget, and aligned with business objectives. I’ve worked with over 150 clients across industries such as MedSpas, local services, and high-ticket offerings, overseeing monthly ad budgets of up to USD $100,000 across multiple campaigns.

What sets me apart is my ability to connect strategy, execution, and organization. As a Senior Media Buyer, I focus on improving lead quality, scaling campaigns efficiently, and maximizing CPA and ROAS through data-driven decisions. As a Marketing Project Manager, I bring structure, clarity, and accountability, managing timelines, workflows, SOPs, and communication between stakeholders, creatives, and media teams.

One of my most impactful experiences includes helping scale a spa client from a USD $750 monthly ad spend to USD $7,500 over two years through refined targeting, offer optimization, and consistent performance analysis. This growth contributed to the business being acquired for USD $1 million.

I’m highly analytical, organized, and proactive, with hands-on experience using tools such as Meta Ads Manager, Google Ads, Google Analytics, ClickUp, Google Drive, and AI-powered tools to improve efficiency and decision-making. I’m comfortable leading projects, mentoring team members, and adapting quickly in fast-paced, performance-focused environments.

I’m motivated by challenges, continuous improvement, and building scalable marketing systems that drive real business growth. If you’re looking for someone who can both execute and manage paid media projects at a senior level, I’d be happy to connect.