Available to hire
Hi, I’m Anna Gracheva, a Marketing Manager with 5+ years of experience building digital campaigns, CRM programs, and cross-functional initiatives across fintech, digital agencies, and events. I thrive on turning data into actionable strategies and collaborating with data and product teams to drive growth.
I’ve delivered scalable CRM programs (e.g., lifting open rates and conversions) and crafted creative brand campaigns for clients like Wolt, inDrive, and Jameson. I’m passionate about turning insights into engaging, measurable marketing programs that boost engagement and business results.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Russian
Fluent
Work Experience
Marketing Manager at Alatau City Bank (ex. Jusan)
June 1, 2024 - September 1, 2025Led digital marketing initiatives for the marketplace within the SuperApp ecosystem, coordinating with central bank marketing and external brand partners. Launched MVP of paid marketing placements, generating additional revenue from collaborations with global brands such as realme, Ferrero, and Thermomix. Implemented transparent analytics in Amplitude to reduce lead cost and aligned central SuperApp marketing data with marketplace funnel performance. Established CRM communication strategy and tone of voice for marketing notifications, improving engagement through cohort-based A/B testing; open rate increased from 0.4% to 2.6%, conversion rate from 18% to 34%.
Marketing Project Manager at JAS.agency
May 1, 2022 - June 1, 2024Led digital and brand marketing projects for global and local brands; formed and executed mid-term strategy for inDrive to boost brand awareness, resulting in +20% organic reach and +15% Telegram subscribers in H1 2024. Managed and localized the 'Widen the Circle' Jameson campaign with local creators, delivering 1.9M+ views and follower growth of over 5% during the campaign. Developed and launched a loyalty program for MonAmie, including naming, brand identity, and landing page, engaging over 5K influencers (1000+ subscribers). Created a WOLT TikTok campaign from scratch focused on viral scripts and situational trends, achieving 6th place out of 10 in Kazakhstan.
Project Manager (Event) at Vesna Space
September 1, 2020 - April 1, 2022Full-cycle responsibility for organizing B2B and B2C events with up to 1500 attendees. Developed and implemented a new in-house events product, increasing agency turnover by 25%. Organized the Playrix online broadcasting programme featuring high-profile speakers; reach exceeded 10 million users.
Assistant Event Manager at Digital Business Space
April 1, 2018 - September 1, 2020Provided coordination and operational support for B2B events hosting up to 1,500 participants. Led organization of over 90 successful B2B events. Established internal processes for interactions with external and internal contractors.
Marketing Project Manager at JAS.agency, Almaty, Kazakhstan
May 1, 2022 - June 1, 2024Led digital marketing projects for global and local brands; developed mid-term digital communication strategy; increased organic reach by 20% and Telegram subscriber base by 15% in H1 2024. Localized the 'Widen the Circle' Jameson campaign achieving 1.9M+ views and 5% follower growth. Created a loyalty program for creators for MonAmie engaging >5K influencers. Achieved 6th place in a national commercial contest with a WOLT TikTok campaign.
Assistant Event Manager at Digital Business Space (cdp.moscow)
April 1, 2018 - September 1, 2020Coordinated and provided operational support for B2B events with up to 1,500 participants. Led the organization of over 90 successful B2B events and established processes for interactions with contractors.
Education
Mastering Growth Marketing at Reforge
January 1, 2025 - January 13, 2026Foundations of Digital Marketing and E-commerce at Coursera
January 1, 2025 - January 13, 2026Creative leadership. How to work with a creative team? at Setters Education Trendwatching
January 1, 2024 - January 13, 2026Bachelor’s Degree, Teaching English in primary school at Moscow City University
January 1, 2018 - January 13, 2026Mastering Growth Marketing at Reforge
January 1, 2025 - January 13, 2026Foundations of Digital Marketing and E-commerce at Coursera
January 1, 2024 - January 13, 2026Creative Leadership at Setters Education
January 1, 2024 - January 13, 2026Bachelor's Degree in Teaching English in Primary School at Moscow City University
January 1, 2018 - January 13, 2026Bachelor’s Degree at Moscow City University
January 1, 2018 - January 1, 2018Creative leadership. How to work with a creative team? at Setters Education Trendwatching
January 1, 2024 - January 1, 2024Foundations of Digital Marketing and E-commerce at Coursera
January 1, 2025 - January 13, 2026Mastering Growth Marketing at Reforge
January 1, 2025 - January 13, 2026Qualifications
Mastering Growth Marketing (Reforge)
January 1, 2025 - January 13, 2026Foundations of Digital Marketing and E-commerce (Coursera)
January 1, 2025 - January 13, 2026Creative Leadership – How to Work with a Creative Team? (Trendwatching/Setters Education)
January 1, 2024 - January 13, 2026Mastering Growth Marketing
January 1, 2025 - January 13, 2026Foundations of Digital Marketing and E-commerce
January 1, 2024 - January 13, 2026Creative Leadership: How to work with a creative team?
January 1, 2024 - January 13, 2026Bachelor's Degree in Teaching English in Primary School
January 1, 2018 - January 13, 2026Industry Experience
Financial Services, Software & Internet, Media & Entertainment, Professional Services, Education
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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