Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm Gui Maia, a senior UX/UI designer with 15+ years designing complex B2B digital products across enterprise SaaS, financial services, and logistics-adjacent industries. I translate intricate workflows into intuitive interfaces, lead design teams, mentor junior designers, and collaborate with cross-functional stakeholders in remote environments. My technical fluency helps me work effectively with engineering teams, and I communicate in Portuguese and English.…I'm Gui Maia, a senior UX/UI designer with 15+ years designing complex B2B digital products across enterprise SaaS, financial services, and logistics-adjacent industries. I translate intricate workflows into intuitive interfaces, lead design teams, mentor junior designers, and collaborate with cross-functional stakeholders in remote environments. My technical fluency helps me work effectively with engineering teams, and I communicate in Portuguese and English.

Gui Maia

AI Developer, Product Designer, Front-End Developer, +5





I'm Gui Maia, a senior UX/UI designer with 15+ years designing complex B2B digital products across enterprise SaaS, financial services, and logistics-adjacent industries. I translate intricate workflows into intuitive interfaces, lead design teams, mentor junior designers, and collaborate with cross-functional stakeholders in remote environments. My technical fluency helps me work effectively with engineering teams, and I communicate in Portuguese and English.…I'm Gui Maia, a senior UX/UI designer with 15+ years designing complex B2B digital products across enterprise SaaS, financial services, and logistics-adjacent industries. I translate intricate workflows into intuitive interfaces, lead design teams, mentor junior designers, and collaborate with cross-functional stakeholders in remote environments. My technical fluency helps me work effectively with engineering teams, and I communicate in Portuguese and English.

Available to hire

I’m Gui Maia, a senior UX/UI designer with 15+ years designing complex B2B digital products across enterprise SaaS, financial services, and logistics-adjacent industries.

I translate intricate workflows into intuitive interfaces, lead design teams, mentor junior designers, and collaborate with cross-functional stakeholders in remote environments. My technical fluency helps me work effectively with engineering teams, and I communicate in Portuguese and English.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Portuguese

Fluent

English

Fluent

Spanish; Castilian

Advanced

Work Experience

CEO / Founder at Mosaico

December 1, 2024 - Present

CEO and technical co-founder at Mosaico—AI-native people operations platform solving performance degradation through wellbeing-driven culture. Led concept-to-production development in 10 months with a small cross-functional team; designed 100% of product strategy, UX, and AI interaction models; performed hands-on in sales, marketing, and GTM.

Self-Employed Fractional AI Product Leader at Freelance

December 1, 2024 - Present

Fractional AI leadership helping SaaS founders ship AI features without building full ML teams. Responsible for AI product roadmaps, feature prioritization, production RAG architecture, ML pipelines, and full-stack implementation; 10-30 hours per week focused on shipping rather than consulting.

Product Design Manager & Shareholder at Jemini HR & Payroll

January 1, 2014 - September 1, 2024

Led product design for enterprise HR/Payroll SaaS from inception to scale; built and mentored cross-functional design, research, and content teams; established design systems and UX frameworks; contributed to strategic direction as shareholder and senior leader.

Creative Director at Pikselin

July 1, 2012 - January 31, 2014

Directed creative strategy and execution across multiple concurrent projects; managed client relationships from pitch to delivery; delivered branding, UX/UI, and digital marketing; established studio design standards and processes.

Senior Designer at M&C Saatchi

July 1, 2011 - July 31, 2012

Led design for Qantas and other Fortune 500 accounts; collaborated with strategy and accounts to ensure creative met business objectives; handled high-pressure deadlines while maintaining quality.

Senior Designer at Springload

September 1, 2010 - June 30, 2011

UX/UI design for KiwiBank's digital transformation and Wellington Airport's customer experience; worked with developers and product owners in an agile environment; improved conversion and user satisfaction.

Founder & Director at BlackDrop Studio

September 1, 2006 - July 31, 2010

Built and scaled a remote-first design studio from 0 to 12 people; managed business operations, sales, delivery, and team development; secured premium, long-term clients and recurring revenue.

Lead Designer at Isobar

June 1, 2005 - September 30, 2006

Led design on Caixa Econômica Federal account—Brazil's largest bank and Dentsu's biggest project; partnered with strategy to align creative with enterprise requirements and objectives.

CEO / Founder & Lead Product Designer at Mosaico

December 1, 2024 - Present

Designed end-to-end UX for an AI-native people operations platform, translating complex HR workflows into intuitive interfaces. Created design system enabling rapid iteration from Figma prototypes to production code. Led a 3-person remote team delivering 3 interconnected products in 12 months.

Product Design Manager at Jemini HR & Payroll

January 1, 2014 - September 1, 2024

Led product design for enterprise HR/Payroll SaaS from inception to scale. Built and mentored cross-functional team across design, research, and content. Established design systems and UX frameworks for complex enterprise workflows. Conducted user research and usability testing to inform product decisions. Presented design rationale to enterprise stakeholders and executive teams.

Lead Designer at Isobar (Dentsu)

June 1, 2005 - September 1, 2006

Led design team on Caixa Econômica Federal — Brazil's largest bank. Navigated enterprise financial services requirements across banking and finance sectors.