Experience Level
Language
English
Fluent
Work Experience
Social Media Coordinator at Designit
August 1, 2024 - PresentManage social media presence across multiple platforms (Instagram, Twitter, TikTok, Threads, Facebook). Plan, coordinate and shoot monthly organic content; analyze analytics and report on performance bi-weekly, monthly, and quarterly. Launched and manage #TeamPredatorGaming and #TeamAcer – the North American creator advocacy programs for Acer. Provide direction and feedback on paid activations with influencers. Assist with boots-on-the-ground influencer activations (e.g., IEM Dallas 2025). Consult with creative teams on best practices for social media and client expectations. Partner with paid media to create paid social content that resonates with the client’s audience and drives lower-funnel efforts.
Self-Employed Social Media Manager at AlexNorimaki
July 1, 2019 - PresentManaged social media presence across Instagram, Twitter, TikTok, YouTube, and Twitch. Raised $300,000+ for charity organizations (Black Girls Code, Starlight Children’s Foundation, Charity: Water). Cultivated a community of more than 15,000 across multiple platforms. Worked with brands to create and execute influencer marketing campaigns to raise awareness and revenue.
Social Media Coordinator at Codeup
September 1, 2023 - October 1, 2023Manage organic and paid social content across platforms (Instagram, Facebook, LinkedIn, Twitter). Design engaging graphics for social use. Engage with coding and tech community. Serve as photographer and videographer at weekly events. Collaborate with marketing on goals, tactics, and execution for brand awareness, lead generation, and lead nurture. Create engaging content featuring students and staff to represent Codeup.
Marketing Coordinator at EnergyX Fitness
April 1, 2022 - August 1, 2024Manage organic and paid social content across platforms (Instagram, Facebook). Design and distribute weekly newsletter (Flodesk). Create online and print media for campaigns. Maintain and update company website (LiveEdit). Optimize the brand’s online presence (SEO). Collaborate with related brands to increase brand awareness.
Communications Associate at NFS Tax
November 1, 2022 - May 1, 2023Developed and executed social media campaigns. Created meaningful and informative content for clients. Analyzed audience retention data to produce targeted content. Rebranded the company into a holistic small business service.
Branding & Digital Marketing Consultant at Succession Consulting LLC.
May 1, 2022 - PresentConsult with small businesses, non-profit organizations, and digital creators on branding, digital presence strategy, and marketing campaign management.
Education
B.S. in Biology at St. Edward's University
January 11, 2030 - May 1, 2019M.A. in Mass Communication at Texas State University
January 11, 2030 - December 1, 2022Qualifications
Industry Experience
Media & Entertainment, Professional Services, Software & Internet, Education, Other
Experience Level
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