ET

Ester Tawfik

Available to hire

Hi, I’m Ester Tawfik. I’m a Marketing Automation Manager with 7+ years of experience designing, building, and scaling automated marketing systems across CRM, lifecycle, and revenue operations.

About

Hi, I’m Ester Tawfik. I’m a Marketing Automation Manager with 7+ years of experience designing, building, and scaling automated marketing systems across CRM, lifecycle, and revenue operations. I specialize in HubSpot, Salesforce Marketing Cloud, Oracle Eloqua, Zapier, and CRM integrations to fuel lead generation, conversions, and retention.

In my roles, I’ve led end-to-end automation programs for education and tech partners, built scalable workflows for enrollment and renewal, and partnered with IT and CRM teams to resolve data and integration challenges. I’m passionate about turning data into actionable insights and delivering measurable revenue growth.

  • 7 years' experience
  • Joined January 2026

Skills· 2

Languages

  • EnglishFluent

Industry experience

  • Education
  • Professional Services
  • Software & Internet
  • Other

More experts in Portland, United States

Work experience

Senior Email Marketing Manager (Marketing Automation Lead) · Scrum AllianceAug 2024 – Apr 2025 · 9 mos

Owned marketing automation architecture across HubSpot, Rails, Thought Industries, and Bizabo. Built automated workflows for lead generation, product launches, renewals, re-engagement, and event marketing. Implemented trigger-based automation using behavioral and transactional data. Managed Zapier integrations between Thought Industries, Bizabo, and HubSpot. Built abandoned cart, lead capture, and conversion funnels for micro credentials. Created CRM segmentation logic, tagging, and attribution frameworks. Owned workflow QA, data hygiene, and automation performance reporting. Partnered with PDP to optimize Rails-to-HubSpot data integration.

Email Marketing Manager · Grand Canyon Education / Orbis EducationJan 2021 – Aug 2024 · 3 yrs 8 mos

Built and scaled automation programs across Salesforce Marketing Cloud, HubSpot, and Eloqua. Led automation architecture for 22 university partners. Designed campaign logic, data flows, and attribution tracking. Partnered with IT and CRM teams to resolve automation and integration issues.

Email Marketing Specialist · Orbis EducationJan 2018 – Jan 2021 · 3 yrs 1 mo

Built automated enrollment and retention workflows. Designed re-engagement automation generating over $20 million in revenue.

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