Hi, I’m Ester Tawfik. I’m a Marketing Automation Manager with 7+ years of experience designing, building, and scaling automated marketing systems across CRM, lifecycle, and revenue operations. I specialize in HubSpot, Salesforce Marketing Cloud, Oracle Eloqua, Zapier, and CRM integrations to fuel lead generation, conversions, and retention. In my roles, I’ve led end-to-end automation programs for education and tech partners, built scalable workflows for enrollment and renewal, and partnered with IT and CRM teams to resolve data and integration challenges. I’m passionate about turning data into actionable insights and delivering measurable revenue growth.

Hi, I’m Ester Tawfik. I’m a Marketing Automation Manager with 7+ years of experience designing, building, and scaling automated marketing systems across CRM, lifecycle, and revenue operations. I specialize in HubSpot, Salesforce Marketing Cloud, Oracle Eloqua, Zapier, and CRM integrations to fuel lead generation, conversions, and retention. In my roles, I’ve led end-to-end automation programs for education and tech partners, built scalable workflows for enrollment and renewal, and partnered with IT and CRM teams to resolve data and integration challenges. I’m passionate about turning data into actionable insights and delivering measurable revenue growth.

Available to hire

Hi, I’m Ester Tawfik. I’m a Marketing Automation Manager with 7+ years of experience designing, building, and scaling automated marketing systems across CRM, lifecycle, and revenue operations. I specialize in HubSpot, Salesforce Marketing Cloud, Oracle Eloqua, Zapier, and CRM integrations to fuel lead generation, conversions, and retention.

In my roles, I’ve led end-to-end automation programs for education and tech partners, built scalable workflows for enrollment and renewal, and partnered with IT and CRM teams to resolve data and integration challenges. I’m passionate about turning data into actionable insights and delivering measurable revenue growth.

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Experience Level

Expert
Expert

Language

English
Fluent

Work Experience

Senior Email Marketing Manager (Marketing Automation Lead) at Scrum Alliance
August 1, 2024 - April 1, 2025
Owned marketing automation architecture across HubSpot, Rails, Thought Industries, and Bizabo. Built automated workflows for lead generation, product launches, renewals, re-engagement, and event marketing. Implemented trigger-based automation using behavioral and transactional data. Managed Zapier integrations between Thought Industries, Bizabo, and HubSpot. Built abandoned cart, lead capture, and conversion funnels for micro credentials. Created CRM segmentation logic, tagging, and attribution frameworks. Owned workflow QA, data hygiene, and automation performance reporting. Partnered with PDP to optimize Rails-to-HubSpot data integration.
Email Marketing Manager at Grand Canyon Education / Orbis Education
January 1, 2021 - August 1, 2024
Built and scaled automation programs across Salesforce Marketing Cloud, HubSpot, and Eloqua. Led automation architecture for 22 university partners. Designed campaign logic, data flows, and attribution tracking. Partnered with IT and CRM teams to resolve automation and integration issues.
Email Marketing Specialist at Orbis Education
January 1, 2018 - January 1, 2021
Built automated enrollment and retention workflows. Designed re-engagement automation generating over $20 million in revenue.

Education

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Qualifications

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Industry Experience

Education, Professional Services, Software & Internet, Other