Neena Vyas Mudunuru

Skilled in executing cross-channel media strategies, optimizing performance, and managing budgets with precision. Led campaign planning and execution from briefing to post-analysis, ensuring delivery met strategic goals and budget constraints. Developed holistic media plans across digital, print, broadcast, and OOH, aligned with client objectives and competitive insights. Managed end-to-end budget control, including forecasting, allocation, and reconciliation across regions and media types. Collaborated with programmatic, search, and social teams to ensure integrated and performance-driven plans.

Led media operations for 300+ campaigns across Google Ad Manager 360, Google Ads, Microsoft, Pinterest, Meta, DV360, and Amazon DSP. Managed ad trafficking, QA, and campaign reporting with focus on accuracy, pacing, viewability, and performance KPIs across display, video, native, and rich media. Resolved tag issues, click tracker mismatches, and misfiring VAST using Charles Proxy, Google Publisher Console, and Ad Inspector. Streamlined ad trafficking using bulk uploads and pre-flight QA, reducing setup time by 45%. Integrated AdSense monetization for long-tail inventory, boosting revenue by 20% YoY. Delivered actionable post-campaign insights with Looker Studio, Excel, and Google Analytics, influencing 30% client rebooking.

Led the development and execution of targeted digital marketing strategies to drive growth for ADP Retirement Services. Managed integrated demand generation campaigns across digital platforms, creating engaging content that boosted user engagement. Leveraged Google Analytics and Salesforce.com for in-depth campaign analysis and optimization, ensuring data-driven decision-making and continuous improvement.