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Hi, I’m Neena Vyas Mudunuru, a Digital Marketing Strategist and Advertising Specialist with 7+ years of hands-on experience driving high-ROI campaigns across Google Ad Manager, DV360, Amazon DSP, Meta, and more. I specialize in PPC strategy, A/B testing, bid optimization, and budget management, partnering with premium brands to deliver measurable outcomes. I’m proficient in Google Analytics, Data Studio, Looker Studio, Prisma, and Excel for data-driven performance insights. I thrive in cross-functional teams and enjoy turning complex data into clear recommendations that boost campaign performance and client success.…Hi, I’m Neena Vyas Mudunuru, a Digital Marketing Strategist and Advertising Specialist with 7+ years of hands-on experience driving high-ROI campaigns across Google Ad Manager, DV360, Amazon DSP, Meta, and more. I specialize in PPC strategy, A/B testing, bid optimization, and budget management, partnering with premium brands to deliver measurable outcomes. I’m proficient in Google Analytics, Data Studio, Looker Studio, Prisma, and Excel for data-driven performance insights. I thrive in cross-functional teams and enjoy turning complex data into clear recommendations that boost campaign performance and client success.

Neena Vyas Mudunuru

Digital Marketer, Marketing Strategist, PPC Manager, +2

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Hi, I’m Neena Vyas Mudunuru, a Digital Marketing Strategist and Advertising Specialist with 7+ years of hands-on experience driving high-ROI campaigns across Google Ad Manager, DV360, Amazon DSP, Meta, and more. I specialize in PPC strategy, A/B testing, bid optimization, and budget management, partnering with premium brands to deliver measurable outcomes. I’m proficient in Google Analytics, Data Studio, Looker Studio, Prisma, and Excel for data-driven performance insights. I thrive in cross-functional teams and enjoy turning complex data into clear recommendations that boost campaign performance and client success.…Hi, I’m Neena Vyas Mudunuru, a Digital Marketing Strategist and Advertising Specialist with 7+ years of hands-on experience driving high-ROI campaigns across Google Ad Manager, DV360, Amazon DSP, Meta, and more. I specialize in PPC strategy, A/B testing, bid optimization, and budget management, partnering with premium brands to deliver measurable outcomes. I’m proficient in Google Analytics, Data Studio, Looker Studio, Prisma, and Excel for data-driven performance insights. I thrive in cross-functional teams and enjoy turning complex data into clear recommendations that boost campaign performance and client success.

Available to hire

Hi, I’m Neena Vyas Mudunuru, a Digital Marketing Strategist and Advertising Specialist with 7+ years of hands-on experience driving high-ROI campaigns across Google Ad Manager, DV360, Amazon DSP, Meta, and more. I specialize in PPC strategy, A/B testing, bid optimization, and budget management, partnering with premium brands to deliver measurable outcomes.

I’m proficient in Google Analytics, Data Studio, Looker Studio, Prisma, and Excel for data-driven performance insights. I thrive in cross-functional teams and enjoy turning complex data into clear recommendations that boost campaign performance and client success.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Senior - Team Leader at HCL Tech

February 1, 2018 - September 1, 2023

Led media operations for 300+ campaigns across Google Ad Manager 360, Google Ads, Microsoft, Pinterest, Meta, DV360, and Amazon DSP. Managed ad trafficking, QA, and campaign reporting with focus on accuracy, pacing, viewability, and performance KPIs across display, video, native, and rich media. Resolved tag issues, click tracker mismatches, and misfiring VAST using Charles Proxy, Google Publisher Console, and Ad Inspector. Streamlined ad trafficking using bulk uploads and pre-flight QA, reducing setup time by 45%. Integrated AdSense monetization for long-tail inventory, boosting revenue by 20% YoY. Delivered actionable post-campaign insights with Looker Studio, Excel, and Google Analytics, influencing 30% client rebooking.

Associate Manager at Vice Media

November 1, 2021 - April 1, 2022

Skilled in executing cross-channel media strategies, optimizing performance, and managing budgets with precision. Led campaign planning and execution from briefing to post-analysis, ensuring delivery met strategic goals and budget constraints. Developed holistic media plans across digital, print, broadcast, and OOH, aligned with client objectives and competitive insights. Managed end-to-end budget control, including forecasting, allocation, and reconciliation across regions and media types. Collaborated with programmatic, search, and social teams to ensure integrated and performance-driven plans.

Senior Software Engineer QC at Valuelabs

April 1, 2016 - February 1, 2018

Led the development and execution of targeted digital marketing strategies to drive growth for ADP Retirement Services. Managed integrated demand generation campaigns across digital platforms, creating engaging content that boosted user engagement. Leveraged Google Analytics and Salesforce.com for in-depth campaign analysis and optimization, ensuring data-driven decision-making and continuous improvement.

Senior Associate at WIPRO BPS

March 1, 2015 - April 1, 2016

Managed Landing Page Quality (LPQ) to uphold Google's ad network integrity. Investigated ad quality issues, identified vulnerabilities, and collaborated with Engineering and Product teams to enhance tool functionality and process efficiency, ensuring adherence to best practices and market trends.