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Hi, I’m Werner van Wyk. I’m a research and marketing insights specialist who loves turning complex information into clear, structured narratives. I aim to craft content that informs strategy and engages audiences with calm, detail-oriented rigor. With a background in marketing intelligence, CRM workflows, and audience analysis, I blend data analysis with creative storytelling to produce high-quality outputs quickly. I enjoy collaborating with teams to refine messaging, map customer journeys, and drive measurable results across campaigns.…Hi, I’m Werner van Wyk. I’m a research and marketing insights specialist who loves turning complex information into clear, structured narratives. I aim to craft content that informs strategy and engages audiences with calm, detail-oriented rigor. With a background in marketing intelligence, CRM workflows, and audience analysis, I blend data analysis with creative storytelling to produce high-quality outputs quickly. I enjoy collaborating with teams to refine messaging, map customer journeys, and drive measurable results across campaigns.

Werner van Wyk

Writer, Content Creator, Storyboard Artist, +2

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Hi, I’m Werner van Wyk. I’m a research and marketing insights specialist who loves turning complex information into clear, structured narratives. I aim to craft content that informs strategy and engages audiences with calm, detail-oriented rigor. With a background in marketing intelligence, CRM workflows, and audience analysis, I blend data analysis with creative storytelling to produce high-quality outputs quickly. I enjoy collaborating with teams to refine messaging, map customer journeys, and drive measurable results across campaigns.…Hi, I’m Werner van Wyk. I’m a research and marketing insights specialist who loves turning complex information into clear, structured narratives. I aim to craft content that informs strategy and engages audiences with calm, detail-oriented rigor. With a background in marketing intelligence, CRM workflows, and audience analysis, I blend data analysis with creative storytelling to produce high-quality outputs quickly. I enjoy collaborating with teams to refine messaging, map customer journeys, and drive measurable results across campaigns.

Available to hire

Hi, I’m Werner van Wyk. I’m a research and marketing insights specialist who loves turning complex information into clear, structured narratives. I aim to craft content that informs strategy and engages audiences with calm, detail-oriented rigor.

With a background in marketing intelligence, CRM workflows, and audience analysis, I blend data analysis with creative storytelling to produce high-quality outputs quickly. I enjoy collaborating with teams to refine messaging, map customer journeys, and drive measurable results across campaigns.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Sales & Business Development Manager

January 1, 2022 - January 31, 2023

Spearheaded new client acquisition in B2B sectors, achieving consistent quarterly growth in leads. Developed and presented digital business proposals tailored to client analytics and KPIs. Collaborated closely with marketing intelligence to align campaign strategy with sales data.

Business Development Manager (Contract) at TE Kenable Ltd

February 1, 2022 - May 31, 2022

Contract conducted lead generation and client engagement for cloud transformation projects. Delivered research-based proposals to strengthen client pipeline efficiency.

Business Development Manager (Contract) at Viewers Logic

May 1, 2022 - October 31, 2022

Remote-based outreach campaigns targeting media analytics and advertising clients. Drove partnerships by translating audience data into actionable business opportunities.

Co-Owner, Content Writer & Digital Marketer at RM Digital

January 1, 2020 - December 31, 2021

Built and managed digital marketing strategies for SMEs, integrating creative and analytical methods. Designed and executed content and social media campaigns that achieved measurable engagement growth. Oversaw SEO, content marketing, and paid advertising to optimize ROI for multiple brands.