Global Communications Manager at Ziva Global

Brand Communications: own global comm strategy and execution, and align brand voice and business goals everywhere. Internal Communications: create internal content that embeds brand values, informs, inspires, and mobilizes employees.

Founder, Content Director at Maxwell & Mao Marketing Partners, LLC. / American Marketing Partners / Freelancing

Business Development: finding and developing leads, pitching projects, and closing sales. Project Management: designing and managing workflows, tracking progress, and guaranteeing deadlines are met. Client Relationship Management: nurturing close relationships, and establishing open and frequent communication. Content Creation: planning, writing, and collaborating with graphic designers and videographers to create content for social media, e-commerce, company websites, retail, offline events, email campaigns, and digital advertising.

Senior Account Manager at Dentsu Inc.

Client Relationship Management: translated clients’ brands, brand goals, and creative tastes for the agency’s local creative team. New Business & New Project Pitching: wrote and delivered presentations for potential and existing clients. Copywriting: wrote and pitched TVC and radio scripts, print and OOH concepts, and multimodal IMCs. Team Management: oversaw, trained, and evaluated a team of 6 account executives.

Copywriter at CSOFT International

Copywriting: wrote for social media, technical manuals, company blogs, internal corporate communications, press releases, packaging, POSM, magazine and newspaper ads and advertorials, and scripts for digital video. Creative Direction: collaborated closely with graphic designers to draft layouts, illustrations, photographs, and videos. Content Strategy: planned, scheduled, wrote, and posted for social media and blogs.

Director of Studies at Elite English

Sales and Marketing: designed and wrote brochures, leaflets, trifolds, and materials for offline events. Event Management: planned and managed, marketed and designed materials for offline events. Team Management: searched out, recruited, and trained teaching and tutoring staff. Copyediting: copyedited master’s and Ph.D. level academic papers for submission to prestigious journals.

Founder, Content Director at Maxwell & Mao Marketing Partners, LLC. (American Marketing Partners / Freelancing)

Business Development: finding and developing leads, pitching projects, and closing sales. Project Management: designing and managing workflows, tracking progress, and guaranteeing deadlines. Client Relationship Management: nurturing close relationships, and establishing open and frequent communication. Content Creation: planning, writing, and collaborating with graphic designers and videographers to create content for social media (Facebook, Instagram, Twitter, Pinterest, LinkedIn, and YouTube/TikTok scripts), ecommerce channels (Amazon, eBay, AliExpress, Walmart.com), company websites (Shopify and owned blogs), retail POSM and packaging, offline events (brochures, posters, event design, and speech scripts), email direct marketing campaigns, and digital advertising (banners, pop-ups, posts, and videos).

Founder, Content Director at Maxwell & Mao Marketing Partners, LLC (American Marketing Partners; Freelancing)

Business development, project management, client relationship management, and content creation for social media, ecommerce, websites, retail, events, email campaigns, and digital advertising.

Senior Account Manager at Dentsu Inc., Beijing, China

Client relationship management; new business and project pitching; copywriting for TVC, radio, print, OOH; team management of six account executives.

Copywriter at CSOFT International, Beijing, China

Copywriting for social media, technical manuals, blogs, internal communications, packaging, POSM, ads, and video scripts; collaborated with designers on layouts and visuals; content strategy for social/ blogs.

Director of Studies at Elite English, Nanjing, China

Sales and marketing collateral; offline event planning; team recruitment and training; copyediting of master’s and PhD papers for journals submissions.

Founder, Content Director at Maxwell & Mao Marketing Partners, LLC. (American Marketing Partners; Freelancing)

Founded and led a marketing consultancy delivering business development, project management, client relationships, and cross-channel content creation for social media, e-commerce, websites, retail, events, email marketing, and digital advertising.

Senior Account Manager at Dentsu Inc., Beijing

Managed client relationships; translated brands and goals for local creative teams; pitched new projects; wrote copy for TVC, radio, print, and OOH, and oversaw a team of 6 account executives.