I'm Andreea Marciuc, a Brand Marketing Lead and Strategic Brand Grower with a track record of driving growth for global brands (Samsung, Sony, Huawei) and high-growth startups across the UK, Europe and North America. I craft marketing strategy, brand development and go-to-market plans that translate into revenue, market share and stronger customer engagement. I excel at leading cross-functional teams, managing multi-million budgets and coordinating agency and partner ecosystems. I’m a proactive communicator and spokesperson, helping elevate company visibility in the UK and US markets while building premium brand identities and scalable marketing operations.…

Andreea Marciuc

I'm Andreea Marciuc, a Brand Marketing Lead and Strategic Brand Grower with a track record of driving growth for global brands (Samsung, Sony, Huawei) and high-growth startups across the UK, Europe and North America. I craft marketing strategy, brand development and go-to-market plans that translate into revenue, market share and stronger customer engagement. I excel at leading cross-functional teams, managing multi-million budgets and coordinating agency and partner ecosystems. I’m a proactive communicator and spokesperson, helping elevate company visibility in the UK and US markets while building premium brand identities and scalable marketing operations.…

Available to hire

I’m Andreea Marciuc, a Brand Marketing Lead and Strategic Brand Grower with a track record of driving growth for global brands (Samsung, Sony, Huawei) and high-growth startups across the UK, Europe and North America. I craft marketing strategy, brand development and go-to-market plans that translate into revenue, market share and stronger customer engagement.

I excel at leading cross-functional teams, managing multi-million budgets and coordinating agency and partner ecosystems. I’m a proactive communicator and spokesperson, helping elevate company visibility in the UK and US markets while building premium brand identities and scalable marketing operations.

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Skills

Experience Level

Language

English
Fluent
Romanian, Moldavian, Moldovan
Advanced

Work Experience

Marketing Lead at Honor (Huawei) – Romania
January 1, 2019 - January 1, 2020
Directed the launch of Honor (Huawei) in Romania with a €1M annual budget, achieving rapid market entry and brand awareness.
Fractional Brand Marketer at AM Marketing
January 1, 2019 - Present
Designed and guided full marketing strategies and brand positioning, overseeing digital and offline campaign execution; supported clients in defining product offerings, launching new services, and building premium brand identities. Developed growth-focused marketing plans, brand storytelling frameworks and high-level go-to-market strategies. Served as media spokesperson for international press interviews, strengthening company visibility across the UK & US markets.
Senior Marketing Manager at Samsung – Romania & Bulgaria
January 1, 2018 - January 1, 2019
Led regional marketing for Samsung in Romania & Bulgaria; oversaw product launches, campaigns and partnerships.
Senior Marketing Manager at Sony Mobile – United Kingdom
January 1, 2014 - January 1, 2017
Developed global brand strategies at Sony Mobile, integrating UEFA sponsorship, PlayStation and Sony Music partnerships to enhance retail visibility for operators such as Vodafone, Orange and EE.
Senior Marketing Manager at Carphone Warehouse – United Kingdom
January 1, 2013 - January 1, 2014
Led UK marketing initiatives and campaigns, driving brand presence and retailer collaborations.
Global Brand & Channel Manager at CAT Phones – Global
January 1, 2012 - January 1, 2013
Managed global brand and channel marketing, driving campaigns and retailer engagement across multiple regions.
Senior Account Manager at April Six / LG Mobile – United Kingdom
January 1, 2010 - January 1, 2011
Managed key accounts and coordinated creative campaigns for LG Mobile.
Channel Marketing Manager at Samsung Electronics – United Kingdom & Ireland
January 1, 2010 - January 1, 2012
Oversaw channel marketing initiatives across UK & Ireland, developing go-to-market plans and retailer programs.
Marketing Manager at Samsung Mobile – Romania
January 1, 2005 - January 1, 2007
Led national marketing campaigns and product launches for Samsung Mobile Romania.
Marketing Manager at JWT – Romania
January 1, 2001 - January 1, 2005
Managed agency relationships and advertising campaigns for JWT Romania.

Education

Digital Expert Diploma at BrainStation
January 1, 2023 - January 14, 2026
Online Business & Marketing Strategies at Marie Forleo B-School
January 1, 2022 - January 14, 2026
Professional Diploma at Chartered Institute of Marketing
January 11, 2030 - January 14, 2026
AI Workshops & AI Academy at AI Workshops & AI Academy
January 11, 2030 - January 14, 2026
BA (Hons) in Marketing Communication & Advertising at University of Bucharest
January 11, 2030 - January 14, 2026

Qualifications

Digital Expert Diploma
January 1, 2023 - January 14, 2026
Marie Forleo B-School – Online Business & Marketing Strategies
January 1, 2022 - January 14, 2026
Professional Diploma
January 11, 2030 - January 14, 2026
AI Workshops & AI Academy
January 11, 2030 - January 14, 2026
BA (Hons) Marketing Communications & Advertising
January 11, 2030 - January 14, 2026

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Retail, Telecommunications

Skills

Experience Level