My name is Tiffany, and my career did not follow a single straight line. I started in fashion styling and photography, moved into production, and gradually grew into an executive producer working across advertising and film. What drives me is not a specific title, but the process of creation itself: building ideas, aligning people, and turning abstract concepts into tangible outcomes. I am motivated by new challenges that require both structure and imagination, and I seek environments where creative ambition and thoughtful execution can coexist.

Tiffany Aiting Lyu

My name is Tiffany, and my career did not follow a single straight line. I started in fashion styling and photography, moved into production, and gradually grew into an executive producer working across advertising and film. What drives me is not a specific title, but the process of creation itself: building ideas, aligning people, and turning abstract concepts into tangible outcomes. I am motivated by new challenges that require both structure and imagination, and I seek environments where creative ambition and thoughtful execution can coexist.

Available to hire

My name is Tiffany, and my career did not follow a single straight line. I started in fashion styling and photography, moved into production, and gradually grew into an executive producer working across advertising and film. What drives me is not a specific title, but the process of creation itself: building ideas, aligning people, and turning abstract concepts into tangible outcomes. I am motivated by new challenges that require both structure and imagination, and I seek environments where creative ambition and thoughtful execution can coexist.

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Language

English
Fluent
French
Advanced

Work Experience

Executive Producer (Freelance) at Crocs 2026 Global Brand Film x Bai Lu
November 1, 2025 - Present
Led the project end-to-end, from pitch and director/key creative selection through to post-production quality control, acting as the primary decision-maker and alignment point across client, agency, and production teams. Owned client alignment, creative strategy, budget control and cross-border production delivery.
Bilingual Coordinator (Casual) at COURANT for Live Nation AU
February 1, 2025 - October 1, 2025
Acted as the key bilingual bridge between Mandarin-speaking HODs, Live Nation AU, and local production departments: interpreting technical requirements, schedules, and logistical needs while ensuring seamless cross-cultural collaboration. Facilitated and translated load-in, rehearsals, show execution, and bump-out for crew. Ensured HOD needs align with Australian suppliers and venue regulations.
Social Media Content Creator (Contract) at Four Seasons Hotel Sydney
October 1, 2024 - January 31, 2025
Express a keen eye for trends, and creatively translate them into content ideas that resonate with audiences. Curate, plan, shoot, and edit engaging and on-brand video & still content for Instagram. Proficient in Adobe Creative Suite.
Copartner / Executive Producer at Karass Culture Media Co., Ltd
December 1, 2022 - January 31, 2024
Cultivated and maintained business relationships across Fashion & Beauty, Media, and Entertainment industries, fostering opportunities and partnerships to expand the company’s market reach. Managed multiple high-value projects with cumulative production budgets exceeding AUD$7M. Directed resource allocation and oversaw high-quality outcomes aligned with campaign objectives and client needs. Negotiated favorable terms with clients and vendor costs to maintain high profit margins and consistent client satisfaction. Resolved high-level issues through risk mitigation strategies, reducing potential budget overruns by 40%. Key Projects: Tommy Hilfiger x Henry Lau Campaign - AUD$500,000; Tecno Mobile Camon Pro 20 x Joshua Garcia Campaign - AUD$400,000; Nike Valentine Day Campaign - AUD$350,000.
Project Manager / Producer at Yuan Studio Ltd
August 1, 2018 - July 31, 2019
Monitored 25+ productions, delivering AUD$2M in company revenue. Orchestrated multi-national teams, resulting in cost reduction and faster project turnaround times. Main clients included Gucci, L’Oréal, Estée Lauder Sephora, Freeplus, Lily Couture, Peacebird.
Asst. to Unit Production Manager at The Farewell (A Chinese-Canada Co-Produced Film)
April 1, 2018 - July 31, 2018
Coordinated with the multicultural Head of Department: Chinese-American Director, Spanish-French Director of Photography, Korean Production Designer, Canadian-Taiwanese Styling Director. Contributed to the preproduction stage, assisted to optimize production efficiency and ensure smooth execution.
Creative | Fashion Stylist | Fashion Photographer | Photo Retoucher at Europe & Worldwide
January 1, 2016 - January 1, 2020
Photographed 100+ shootings for leading luxury events (Chanel, Cartier), fashion magazines (Vogue, Instyle), and designer brands (Lila Bijoux, Suddenly). Created and styled editorial content for independent magazines (HUF, Elegant, The Atlas), reaching a readership of 10M+. Retouched high-quality imagery for celebrities, global brands, and magazines (Estée Lauder, L’Oréal, PUMA, Lane Crawford, ELLE, Cosmopolitan).

Education

Master of Business Administration - Major in Marketing at University of Technology Sydney
February 1, 2024 - December 1, 2025
Diploma of FR Professional Photography & RNCP Photographer Certificate at Spéos International Photographic Institute
September 1, 2015 - July 1, 2016
Undergraduate in Fashion Styling & Creative Direction at Istituto Marangoni
October 1, 2012 - June 1, 2015

Qualifications

RNCP Photographer Certificate
September 1, 2015 - July 1, 2016
Diploma in FR Professional Photography
September 1, 2015 - July 1, 2016

Industry Experience

Media & Entertainment, Retail, Professional Services, Travel & Hospitality