I am Natasha Pinto, a dynamic performance marketing strategist with 9+ years of experience spanning marketing, education, content strategy, and emerging technology. I specialize in Google Ads optimization, Meta advertising, and AI-informed marketing approaches, translating data insights into compelling narratives that resonate with audiences and drive conversions. I lead authentic brands and scale awareness campaigns through strategic content creation, video production, and integrated marketing approaches. I stay at the forefront by leveraging AI and emerging tools to deliver superior campaign performance and meaningful audience growth.

I am Natasha Pinto, a dynamic performance marketing strategist with 9+ years of experience spanning marketing, education, content strategy, and emerging technology. I specialize in Google Ads optimization, Meta advertising, and AI-informed marketing approaches, translating data insights into compelling narratives that resonate with audiences and drive conversions. I lead authentic brands and scale awareness campaigns through strategic content creation, video production, and integrated marketing approaches. I stay at the forefront by leveraging AI and emerging tools to deliver superior campaign performance and meaningful audience growth.

Available to hire

I am Natasha Pinto, a dynamic performance marketing strategist with 9+ years of experience spanning marketing, education, content strategy, and emerging technology. I specialize in Google Ads optimization, Meta advertising, and AI-informed marketing approaches, translating data insights into compelling narratives that resonate with audiences and drive conversions.

I lead authentic brands and scale awareness campaigns through strategic content creation, video production, and integrated marketing approaches. I stay at the forefront by leveraging AI and emerging tools to deliver superior campaign performance and meaningful audience growth.

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Language

English
Fluent
Portuguese
Fluent

Work Experience

Curriculum & Marketing Support at Sentidos Learning Centre
July 1, 2025 - Present
Supported the founder in building a functional learning centre in São Pedro, Estoril. Developed tutoring curriculum for non-verbal and highly sensitive learners, created marketing videos/content for Instagram to build community awareness and engagement, and provided on-site support to establish inclusive educational experiences.
Individualized Learning & AI-Enhanced Support at NYSKoolTeacher
January 1, 2023 - Present
Delivered individualized instruction to diverse learners in an AI-enhanced educational environment, focusing on neurodivergent students through shadowing, observation, and custom technique development; designed hands-on learning tools and mentorship.
Social Media Strategist & Consultant at Oca Collective
May 1, 2024 - Present
Developed and executed comprehensive social media strategy; managed community engagement, produced reels, curated playlists, promoted events, and built an online presence.
Private Google Ads Consultant & Campaign Manager at Self-Employed
January 1, 2023 - Present
Provided strategic Google Ads consulting and campaign management, leveraging AI-informed strategies and automation tools to optimize performance and ROAS; integrated AI insights and predictive analytics into campaigns.
Online & Private Tutor – Reading & Language Development at Preply & Private Tutoring
January 1, 2023 - Present
Delivered personalized reading and language development instruction with customized curricula for diverse learners.
Script Editor & Writing Consultant at Film & Book Storytelling & Editing
January 1, 2021 - Present
Provided editing and writing support for film scripts and book projects, focusing on narrative structure, character development, dialogue refinement, and storytelling coherence.
Founding Consultant at Soul Care AI
January 1, 2023 - December 31, 2024
Provided strategic guidance on brand voice, messaging, and ethics; helped shape core narrative and values-driven user communications for an AI mental health platform.
Personal Brand & Growth Consultant at Independent Artist Development
January 1, 2023 - Present
Collaborated with emerging artists to develop authentic personal brands, grow social presence, and craft compelling visual narratives.
English Teacher & Content Strategist at Tuturoo
January 1, 2022 - December 31, 2024
Provided private English language tutoring and content strategy; developed engaging curriculum materials for diverse learners.
Google Ads Strategist & Campaign Manager at Teleperformance
January 1, 2022 - December 31, 2023
Managed Google Ads campaigns for multiple clients, optimizing performance and ROAS; delivered strategic optimization and technical support.
Freelance Copywriter, Content Strategist & Educator at Self-Employed
January 1, 2021 - December 31, 2023
Developed copywriting and content strategy across industries; created educational courses and curriculum materials; provided tutoring in English language, writing, and content development.
English, Art & Swimming Teacher at Hanoi Adelaide School, Vietnam
January 1, 2020 - December 31, 2021
Taught English to diverse student groups; designed art curricula; conducted swimming and theatre lessons; prepared engaging lesson plans.
Freelance Copywriter & Content Strategist at Property Rental Company, Grahamstown
January 1, 2019 - December 31, 2020
Developed content strategy for student housing, launched community engagement initiatives, and managed social media campaigns to increase engagement and leads.
Journalism Tutor at Rhodes University, South Africa
January 1, 2016 - December 31, 2018
Tutored journalism students in writing, research, media ethics, and professional journalism skills; mentored capstone projects.

Education

Bachelor of Journalism at Rhodes University, South Africa
January 1, 2015 - December 31, 2018
TEFL Certificate at TEFL Academy
January 1, 2018 - December 31, 2018

Qualifications

Post-graduate in Media Entrepreneurship and Editing
January 11, 2030 - January 14, 2026
Advanced study in Early Childhood Development
January 11, 2030 - January 14, 2026
Google Ads Certification
January 11, 2030 - January 14, 2026
Meta Blueprint Certification
January 11, 2030 - January 14, 2026
TEFL Certification
January 1, 2018 - December 31, 2018
Advanced Early Childhood Development
January 11, 2030 - January 14, 2026

Industry Experience

Media & Entertainment, Software & Internet, Education, Professional Services