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I’m Ana-Maria Ghiurcă, a seasoned marketing leader with 18 years in advertising and communications, including 8 years in digital marketing and 3 years in SaaS. I’ve led cross-functional teams across tech, services, telecom, oil&gas, banking, FMCG, retail, pharma, auto, and NGOs, adapting to diverse business models. As Head of Digital Marketing at BCR, I drive data-driven strategies, CRO, madtech, and CRM roadmaps, mentoring teams to reach their full potential and shaping online/offline brand experiences. I’m passionate about customer-centric innovation, scalable content and product concepts (e.g., George and Scoala de bani), and delivering measurable ROI through performance marketing, UX improvements, and cross-channel campaigns.…I’m Ana-Maria Ghiurcă, a seasoned marketing leader with 18 years in advertising and communications, including 8 years in digital marketing and 3 years in SaaS. I’ve led cross-functional teams across tech, services, telecom, oil&gas, banking, FMCG, retail, pharma, auto, and NGOs, adapting to diverse business models. As Head of Digital Marketing at BCR, I drive data-driven strategies, CRO, madtech, and CRM roadmaps, mentoring teams to reach their full potential and shaping online/offline brand experiences. I’m passionate about customer-centric innovation, scalable content and product concepts (e.g., George and Scoala de bani), and delivering measurable ROI through performance marketing, UX improvements, and cross-channel campaigns.

Ana-Maria Ghiurcă (Ivănescu)

Brand Strategist, Marketing Strategist, Product Designer, +3

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I’m Ana-Maria Ghiurcă, a seasoned marketing leader with 18 years in advertising and communications, including 8 years in digital marketing and 3 years in SaaS. I’ve led cross-functional teams across tech, services, telecom, oil&gas, banking, FMCG, retail, pharma, auto, and NGOs, adapting to diverse business models. As Head of Digital Marketing at BCR, I drive data-driven strategies, CRO, madtech, and CRM roadmaps, mentoring teams to reach their full potential and shaping online/offline brand experiences. I’m passionate about customer-centric innovation, scalable content and product concepts (e.g., George and Scoala de bani), and delivering measurable ROI through performance marketing, UX improvements, and cross-channel campaigns.…I’m Ana-Maria Ghiurcă, a seasoned marketing leader with 18 years in advertising and communications, including 8 years in digital marketing and 3 years in SaaS. I’ve led cross-functional teams across tech, services, telecom, oil&gas, banking, FMCG, retail, pharma, auto, and NGOs, adapting to diverse business models. As Head of Digital Marketing at BCR, I drive data-driven strategies, CRO, madtech, and CRM roadmaps, mentoring teams to reach their full potential and shaping online/offline brand experiences. I’m passionate about customer-centric innovation, scalable content and product concepts (e.g., George and Scoala de bani), and delivering measurable ROI through performance marketing, UX improvements, and cross-channel campaigns.

Available to hire

I’m Ana-Maria Ghiurcă, a seasoned marketing leader with 18 years in advertising and communications, including 8 years in digital marketing and 3 years in SaaS. I’ve led cross-functional teams across tech, services, telecom, oil&gas, banking, FMCG, retail, pharma, auto, and NGOs, adapting to diverse business models.

As Head of Digital Marketing at BCR, I drive data-driven strategies, CRO, madtech, and CRM roadmaps, mentoring teams to reach their full potential and shaping online/offline brand experiences. I’m passionate about customer-centric innovation, scalable content and product concepts (e.g., George and Scoala de bani), and delivering measurable ROI through performance marketing, UX improvements, and cross-channel campaigns.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Romanian, Moldavian, Moldovan

Fluent

English

Fluent

Work Experience

Head of Digital Marketing at BCR (Banca Comerciala Romana) / Erste Group

March 1, 2018 - Present

Head of digital marketing leading +25 cross-functional agile teams; digital strategy aligned with sales and brand goals; data-driven media, UX/CRO, madtech and CRM roadmaps; design and implementation of digital campaigns (performance, affiliate, CRM, influencers, social); data-driven marketing projects based on user journey; scalable content strategy across platforms; KPI setting, reporting, insights and optimization; advisory to digital product teams; people development; led George (intelligent banking) onboarding and app launches; Scoala de bani platform development and user growth.