I am a creative and results-driven Graphic & Web Designer and Digital Marketing Executive with over four years of experience in branding, marketing and social media strategy, graphic design, and content creation. Proficient in Adobe Creative Suite, website design, and video production, I’m passionate about crafting impactful visual narratives. I have launched data-driven email campaigns that improved client retention by 23%, led CRM-powered campaigns to boost leads and engagement, and delivered high-impact visuals for events, newsletters, and student experiences. By collaborating with editorial, marketing and creative teams, I’ve helped elevate brand identity and drive growth, including a 35% increase in visitor engagement through campus site improvements and a 46% year-over-year rise in generated ROI.

Muskan Nauriyal

I am a creative and results-driven Graphic & Web Designer and Digital Marketing Executive with over four years of experience in branding, marketing and social media strategy, graphic design, and content creation. Proficient in Adobe Creative Suite, website design, and video production, I’m passionate about crafting impactful visual narratives. I have launched data-driven email campaigns that improved client retention by 23%, led CRM-powered campaigns to boost leads and engagement, and delivered high-impact visuals for events, newsletters, and student experiences. By collaborating with editorial, marketing and creative teams, I’ve helped elevate brand identity and drive growth, including a 35% increase in visitor engagement through campus site improvements and a 46% year-over-year rise in generated ROI.

Available to hire

I am a creative and results-driven Graphic & Web Designer and Digital Marketing Executive with over four years of experience in branding, marketing and social media strategy, graphic design, and content creation. Proficient in Adobe Creative Suite, website design, and video production, I’m passionate about crafting impactful visual narratives.

I have launched data-driven email campaigns that improved client retention by 23%, led CRM-powered campaigns to boost leads and engagement, and delivered high-impact visuals for events, newsletters, and student experiences. By collaborating with editorial, marketing and creative teams, I’ve helped elevate brand identity and drive growth, including a 35% increase in visitor engagement through campus site improvements and a 46% year-over-year rise in generated ROI.

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Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Work Experience

Graphic & Web Designer at Cap A College
March 1, 2023 - February 28, 2025
Designed and delivered branding, websites, posters, banners, and social media assets for college campaigns. Led CRM-driven marketing activities, improving lead generation; created 120+ static and video assets; redesigned campus site to improve usability and mobile compatibility, contributing to a 35% increase in visitor engagement. Collaborated with editorial, marketing and creative teams to deliver campaigns; monitored social channels, produced performance reports with actionable insights; enhanced workflow efficiency by 30% through CMS-focused improvements.
Graphic & Web Designer at CT Portal, Nottingham, UK
March 1, 2023 - September 30, 2023
Designed 120+ static and video assets for brands such as Kiehl's India, Okra Cosmetics, and Milani. Conducted audience analysis to boost engagement by 15%, with engagement increases of up to 33% across Instagram and YouTube. Created marketing video assets; improved ad performance by 32% through optimized visuals. Collaborated with editorial, marketing and social teams to produce content across websites, emails, print, and merchandise; supported events with high-impact visuals.

Education

Bachelor of Arts with Honours in Graphic Design at Nottingham Trent University
January 11, 2030 - January 14, 2026
Advance Diploma in Graphic Design at Pearl Academy
January 11, 2030 - January 14, 2026

Qualifications

D&AD Portfolio Pick 2021
January 1, 2021 - January 14, 2026
Creative Conscience Awards 2021 Bronze Award
January 1, 2021 - January 14, 2026

Industry Experience

Media & Entertainment, Education, Software & Internet, Professional Services