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I create and deliver pioneering digital marketing strategies using significant advancements in technology, and harness data for personalised, multi-channel engagement. I revolutionise customer communication, moving from a one-size-fits-all print approach to data-led, highly personalised, automated programs.…

Simone Vincent

Content Strategist, Marketing Strategist, Content Creator, +2

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I create and deliver pioneering digital marketing strategies using significant advancements in technology, and harness data for personalised, multi-channel engagement. I revolutionise customer communication, moving from a one-size-fits-all print approach to data-led, highly personalised, automated programs.…

Available to hire

I create and deliver pioneering digital marketing strategies using significant advancements in technology, and harness data for personalised, multi-channel engagement.

I revolutionise customer communication, moving from a one-size-fits-all print approach to data-led, highly personalised, automated programs.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

CRM Lead at Dignity Funerals

April 1, 2025 - Present

Lead the creation and implementation of a robust CRM system, capturing and utilising customer data to enhance the marketing strategy, remarket additional services to existing customers, and support new customer acquisition. Design and manage processes to capture and analyse data, generate insights, and deliver targeted, personalised campaigns to drive retention, cross-sell and engagement.

Associate Director - UK Marketing Journey Management at Fidelity International

May 1, 2022 - July 1, 2024

Led data-led automated and personalised digital marketing journeys across multiple channels and CRM platforms, enabling industry-leading content ecosystems that drive revenue growth, share of wallet, and new customer acquisition. Drove improvements in MarTech stacks and established a centre of excellence for audience-led digital marketing. Identified key content and journey opportunities aligned with audience segments to guide conversions.

Head of Email Marketing at Fidelity International

May 1, 2018 - April 1, 2022

Developed a data-led, personalised and automated CRM strategy, delivering emails and push notifications aligned with other channels (e.g., PPC, native, affiliate). Managed marketing automation using Marketo, ensured integration and compliance, and led a team of marketing automation professionals to optimize campaigns.

CRM Manager at Fidelity International

March 1, 2017 - May 1, 2018

Collaborated with channel marketing teams to build cohesive communications strategies; implemented a new CRM platform (Marketo) across multiple channels and managed data migration, integrations with Salesforce and other systems, IP warming, and program setup, including creating training materials to embed the platform.

Senior CRM Manager at Flight Centre

August 1, 2015 - January 1, 2017

Created and implemented a data-driven CRM retention, acquisition and engagement strategy across multiple brands. Developed customer messaging across email, SMS, online and social channels; built reporting dashboards to demonstrate value and align with central marketing strategy; delivered a single customer view for personalised experiences and revenue growth.

Email and SMS Senior Manager at Centrica

July 1, 2011 - May 1, 2015

Coordinated with other digital channels to enhance customer engagement and drive revenue. Increased email open rates, led the Digital First initiative reducing outbound calling and inbound calls, and managed a team of six to deliver a comprehensive data-driven CRM strategy across retention, operational, transactional and acquisition marketing.