Heather Dill

Oversaw daily office operations, scheduling, and workflow management to ensure smooth communication between field crews, customers, and leadership. Served as the primary point of contact for customer inquiries, providing professional support and clear communication. Managed CRM or project management software to keep customer records and job statuses up-to-date.

Directed the Open-to-Buy strategy and full merchandising vision across 4 store locations plus e-commerce, managing 11 product categories and ensuring assortment aligned with brand, trend, and customer demand. Drove sales performance by meeting and exceeding goals for revenue, margin, turn rates, and inventory accuracy through strategic buying decisions and ongoing business analysis. Developed and maintained strong vendor partnerships to secure competitive costs, exclusive product opportunities, and sustainable long-term growth for key categories. Led regular product knowledge and performance meetings with sales teams to introduce new assortments, communicate KPIs, share trend insights, and gather store-level feedback to refine buying strategy. Managed, trained, and supported the professional growth of the Assistant Buyer and Inventory Manager.

Presented seasonal collections to buyers at trade shows, in-store visits, and corporate meetings to drive brand visibility, strengthen partnerships, and secure reorder. Promoted to manage the company’s Top 50 key accounts, including major retailers such as Boot Barn and Cavender’s overseeing sales growth, inventory planning, and assortments. Coordinated between retailers and internal teams to ensure accurate orders, on-time delivery, and strong sell-through.