Available to hire
I’m a creative and driven senior marketing specialist with 12+ years of experience boosting brand visibility, engagement, and revenue across social, email, PR, ads, design, and AI-powered platforms.
I thrive on leading cross-functional teams, building data-driven, multi-platform campaigns, and forging influencer partnerships to drive compelling storytelling, user-generated content, and measurable growth while maintaining regulatory alignment and ethical standards.
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Language
English
Fluent
Panjabi, Punjabi
Intermediate
Spanish; Castilian
Intermediate
Work Experience
Marketing Manager at The Cronos Group - Spinach & Lord Jones
May 1, 2024 - PresentLed end-to-end brand marketing for Spinach and Lord Jones, overseeing creative design, social media execution, influencer partnerships, paid campaigns, and content production. Implemented data-driven campaign planning and performance reporting, optimized paid media and creator activity, and developed strategic roadmaps for 2025–2026.
Senior Marketing Manager at Wellness Extract
May 1, 2022 - May 1, 2024Directed Marketing and Sales departments, implemented new AI tools, and created Email Marketing, Influencer Marketing and Social Media Marketing strategies to increase brand awareness and sales conversions. Managed content across major social platforms and cultivated influencer partnerships.
Marketing & Communications Manager at GW Studios
November 1, 2016 - March 1, 2022Created and executed multi-channel social media content strategies that built brand awareness, increased engagement, and inspired audiences to act. Led analytics-driven campaign optimization and managed a team of marketing professionals.
Senior Marketing Specialist at City Research Group
January 1, 2014 - October 1, 2018Partnered with content manager to develop data-driven social strategies aligned with marketing objectives; launched social campaigns, supported lead generation, analyzed KPIs, and collaborated cross-functionally to ensure alignment with business goals.
Content Creator / Marketing Specialist at Vancouver Film School
May 1, 2011 - October 1, 2013Contracted to create content for all social platforms, interviewed students and filmed events, cultivated stakeholder relationships, and controlled social media ad campaigns.
Education
Bachelor of Commerce at University of British Columbia
January 11, 2030 - January 14, 2026Urban Land Economics at University of British Columbia
January 11, 2030 - January 14, 2026Qualifications
AI Certified Digital Marketing Specialist
January 11, 2030 - January 14, 2026Google Analytics Certification
January 11, 2030 - January 14, 2026Google Marketing Certification
January 11, 2030 - January 14, 2026Masterclass Certifications in Film and Photography
January 11, 2030 - January 14, 2026Industry Experience
Media & Entertainment, Professional Services, Education, Retail, Software & Internet
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