I’m a marketing and communications professional with 5 years of international experience across Europe and the United States, specialized in digital marketing, integrated campaigns and cross-channel communications. I’ve helped brands across manufacturing, healthcare, and non-profit strengthen their presence by developing effective strategies and creating content that is clear, engaging, and true to their identity, whether through copy, graphics, or video. While working in digital marketing and social media roles, I have consistently collaborated with marketing and commercial teams on the planning, promotion, and amplification of events, exhibitions, and digital initiatives, contributing to measurable gains in brand awareness, engagement, and recognition.…

Ruth Lara-Reyes

I’m a marketing and communications professional with 5 years of international experience across Europe and the United States, specialized in digital marketing, integrated campaigns and cross-channel communications. I’ve helped brands across manufacturing, healthcare, and non-profit strengthen their presence by developing effective strategies and creating content that is clear, engaging, and true to their identity, whether through copy, graphics, or video. While working in digital marketing and social media roles, I have consistently collaborated with marketing and commercial teams on the planning, promotion, and amplification of events, exhibitions, and digital initiatives, contributing to measurable gains in brand awareness, engagement, and recognition.…

Available to hire

I’m a marketing and communications professional with 5 years of international experience across Europe and the United States, specialized in digital marketing, integrated campaigns and cross-channel communications.

I’ve helped brands across manufacturing, healthcare, and non-profit strengthen their presence by developing effective strategies and creating content that is clear, engaging, and true to their identity, whether through copy, graphics, or video. While working in digital marketing and social media roles, I have consistently collaborated with marketing and commercial teams on the planning, promotion, and amplification of events, exhibitions, and digital initiatives, contributing to measurable gains in brand awareness, engagement, and recognition.

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Skills

Experience Level

Language

Spanish; Castilian
Fluent
English
Advanced
Italian
Advanced

Work Experience

Social Media & Digital Marketing Consultant at Lippert US / Various Clients
January 1, 2025 - Present
Led social media strategy and marketing intelligence for channel relaunch (TikTok) and audience growth; conducted Pinterest performance audits; performed market trend analysis for Gen Z; planned B2B loyalty program communications; designed a Digital PR roadmap ensuring cross-touchpoint consistency; developed ROI-focused paid advertising on Google and LinkedIn; provided training on video strategy and produced educational assets; created templates to improve production efficiency and reduce costs.
Global Social Media and PR Strategist at LCI Italy Srl
January 1, 2024 - December 31, 2024
Defined organic social media strategy and editorial plans for 10+ profiles across Europe and the US; coordinated cross-functional teams to ensure brand consistency; managed media and PR activities, including press materials for international events; developed employer branding initiatives and conducted internal social media training on privacy, GDPR, and employee advocacy; collaborated with partners and influencers to expand content and optimize campaigns; aligned paid media with content strategy for seasonal campaigns.
Social Media Specialist at LCI Italy Srl
January 1, 2022 - December 31, 2023
Created and delivered over 900 annual assets; planned editorial calendars for European B2B/B2C channels; improved customer journey with dealer locator and a new blog; oversaw event coverage and paid campaigns (Meta) to drive awareness and consideration; refined campaign processes with the global team; managed influencer campaigns and content partnerships.
Digital Marketing Manager – Healthcare sector (Freelance) at Freelance – Healthcare sector
January 1, 2020 - December 31, 2021
Developed digital strategy and brand governance for healthcare clients; produced editorial plans and social content aimed at acquisition, retention, and loyalty; grew Facebook presence by ~50% through targeted content and social proof tactics; implemented email marketing campaigns by funnel stage; monitored KPIs and translated data into actionable decisions.
Digital Marketing Trainer at Consulate of Ecuador in Milan
January 1, 2021 - December 31, 2021
Delivered a webinar on digital marketing best practices and migrant entrepreneurship to support local initiatives and information dissemination.
Freelance Web Designer at Self-employed (UK & Italy)
January 1, 2017 - December 31, 2018
Developed user-friendly websites with SEO focus for small businesses using drag-and-drop tools.
Social Media Officer (Volunteer) at Epsom and Ewell Refugee Network; Network of Eritrean Women
January 1, 2017 - December 31, 2018
Defined communication strategy and managed social channels to promote mission, fundraising, and partnerships for human rights and refugee networks.
Principal Researcher / Thesis Supervisor at Universidad Técnica Particular de Loja
January 1, 2016 - December 31, 2017
Led research projects on the history of communication in Ecuador (1792-2013) and supervised theses for the Faculty of Communication Sciences.
Associate Lecturer / Diversity Consultant at Pontifical University Catholic of Ecuador / FLACSO Ecuador
January 1, 2015 - December 31, 2015
Lecturer in International Business; visiting professor for postgraduate courses in Migration, Citizenship and Human Rights.
Diversity Training & Awareness Consultant at Fondazione ACRA, Italy
January 1, 2013 - December 31, 2015
Designed and delivered diversity and migration awareness programs for secondary students in Milan, translating policy content for diverse audiences.

Education

PhD in International Cooperation at FLACSO Ecuador
January 1, 2006 - December 31, 2009
MSc in Social Sciences and Communications at Polytechnic University of Chimborazo, Ecuador
January 1, 2010 - December 31, 2013
BA in International Business at Private University of Loja, Ecuador
January 1, 2000 - December 31, 2005
BA in Social Communications at Private University of Loja, Ecuador
January 1, 2000 - December 31, 2005

Qualifications

Digital Marketing Professional Certification (SCQF Level 8)
January 1, 2020 - January 14, 2026
Master Corporate Communication e Digital PR
January 1, 2024 - January 14, 2026
How to use AI for your copywriting
January 1, 2024 - January 14, 2026
Content Marketing Certification Course
January 1, 2023 - January 14, 2026
Google Analytics for Beginners
January 1, 2021 - January 14, 2026
Web And Social Media Marketing, Advanced Training Course
January 1, 2021 - January 14, 2026
Inbound Marketing Techniques
January 1, 2020 - January 14, 2026
HubSpot SEM & SEO
January 1, 2020 - January 14, 2026
GDPR
January 1, 2020 - January 14, 2026
LinkedIn Marketing Strategy
January 1, 2025 - January 14, 2026
Personal Branding
January 1, 2025 - January 14, 2026
Neuromarketing Strategy
August 1, 2025 - January 14, 2026
Forward Program Graduate
July 1, 2025 - January 14, 2026
Social Media Branding
January 1, 2025 - January 14, 2026

Industry Experience

Healthcare, Manufacturing, Non-Profit Organization, Education, Professional Services, Media & Entertainment

Skills

Experience Level