Bojana Obradović

Vice President – Digital Marketing Manager at BlackRock

Developing and executing digital activations; partnering with cross-functional teams to enhance brand awareness, lead generation, and revenue; leading website and digital campaign transformation; implementing SEO and PPC; marketing automation; SEM; KPI setting; collaboration with global teams; measuring marketing impact; driving ROI.

Co-Founder at eNat Bootcamp

Co-founded Serbia's first professional esports training facility; built brand identity, marketing strategy, and business plan; designed training spaces with high-end hardware; secured strategic sponsorships; created integrated bootcamp experience; acquired international clients; led digital campaigns and partnerships to drive occupancy.

CEO at iNation Esports

Re-established iNation as a leading esports organization in the Balkans; positioned for European CS:GO/CS2 scene; mentored players; implemented digital marketing; secured partnerships and infrastructure support; revitalized brand and aligned departments to KPIs; oversaw operations, sponsorships, and growth strategy.

Director of Digital Services at Will Marlow Agency

Led day-to-day office operations; managed technical services; developed scalable processes; oversaw onboarding, capacity planning, staffing, and budget; coordinated client success, escalations, and QA; contributed to marketing automation and SEO/CMS initiatives; supported strategic client growth across SEM, SEO, and content.

PR at 2hot4stage FEST

Planned publicity strategies; wrote press releases; managed media relations; organized promotional events; delivered public-speaking engagements; tracked media coverage and ROI.

Senior Marketing Officer at Highway Media Group

Created SEO-compliant content strategy; managed organic and paid campaigns; led email marketing; advised on broader marketing strategy; supervised and improved ongoing projects; built lead generation funnels and improved landing pages; managed social media strategy; performance monitoring.

Digital Marketing Strategist at C.P. Palema Limited

Supported internet marketing strategy; performed campaign analysis; proposed Google Ads campaigns; created WordPress sites; developed brand identity; delivered marketing collateral.

Assistant Operations Manager at A.S. Fast & Precious

Worked with luxury supercar Ferrari; supported service operations; helped develop new sales strategies; managed design department.

Chief Brand Officer at Shopguin

Created brand identity and go-to-market strategy; organized events and publications; led branding efforts.

Operations Manager at LimassolGrind

Organized day-to-day operations; tracked startups; mentored on brand development; oversaw yearly projects.

Head of Digital at AnteBox

Led digital initiatives; website development and digital branding; produced visual assets; maintained brand identity; launched campaigns.

Sales Manager at L’Amorage

Engaged customers; drove sales; supported merchandising and promotions.

Journalist at Ringier Axel Springer Serbia

Researched and authored news and features; collaborated on editorial content; contributed to online portal Blic.

Journalist for News Edition at Happy Television

Produced daily news reports; field interviews; edited video content; supported newsroom workflow.

PR Assistant at International Belgrade Book Fair

Coordinated volunteers; prepared event reports; hosted and interviewed high-profile personas; supported public relations activities.