I'm Moses Havel, a marketing strategist and creative technologist based in San Francisco. Over the past 8+ years, I've built end-to-end content systems that translate complex technical products into clear narratives, driving adoption, retention, and revenue. I've partnered with product, sales, and customer success teams in both B2B and consumer contexts to turn ambitious objectives into tangible campaigns and scalable content. From launching 0-to-1 content ecosystems for renewable energy tech to creating engaging video and digital experiences, I thrive at the intersection of storytelling and technology. I'm passionate about enabling teams to move faster with clear tutorials, evergreen resources, and actionable enablement assets, and I love measuring impact with data-driven decisions.

I'm Moses Havel, a marketing strategist and creative technologist based in San Francisco. Over the past 8+ years, I've built end-to-end content systems that translate complex technical products into clear narratives, driving adoption, retention, and revenue. I've partnered with product, sales, and customer success teams in both B2B and consumer contexts to turn ambitious objectives into tangible campaigns and scalable content. From launching 0-to-1 content ecosystems for renewable energy tech to creating engaging video and digital experiences, I thrive at the intersection of storytelling and technology. I'm passionate about enabling teams to move faster with clear tutorials, evergreen resources, and actionable enablement assets, and I love measuring impact with data-driven decisions.

Available to hire

I’m Moses Havel, a marketing strategist and creative technologist based in San Francisco. Over the past 8+ years, I’ve built end-to-end content systems that translate complex technical products into clear narratives, driving adoption, retention, and revenue. I’ve partnered with product, sales, and customer success teams in both B2B and consumer contexts to turn ambitious objectives into tangible campaigns and scalable content.

From launching 0-to-1 content ecosystems for renewable energy tech to creating engaging video and digital experiences, I thrive at the intersection of storytelling and technology. I’m passionate about enabling teams to move faster with clear tutorials, evergreen resources, and actionable enablement assets, and I love measuring impact with data-driven decisions.

See more

Work Experience

Digital Media Coordinator at K2 Systems US & MX
July 1, 2023 - May 1, 2025
Led digital marketing and content strategy across U.S., Mexico, and LATAM renewable energy markets. Built 0-to-1 content ecosystems for technical products (e.g., K2 Quote Tool, solar mounting systems), improving onboarding, adoption, and repeat usage. Translated engineering and product requirements into accessible tutorials, evergreen resources, and sales enablement assets. Co-launched a 360° virtual booth at RE+ , expanding engagement beyond the physical event.
Customer Success Representative at Aerial Canvas
May 1, 2022 - December 1, 2022
Generated $40K–$50K in monthly revenue, ranking top 3 in client bookings through consultative outreach. Improved customer retention by 20% through targeted re-engagement and win-back campaigns. Streamlined production workflows, reducing delivery timelines by 20%.
Creative Specialist at Aerial Canvas
June 1, 2021 - May 1, 2022
Produced 3D virtual tours, floor plans, and twilight photography, increasing client satisfaction by 15%.
Freelance Videographer & Content Strategist at Freelance
January 1, 2020 - January 1, 2021
Built 0-to-1 brand and video strategies for local businesses, delivering end-to-end production and go-to-market content.
Videographer, Internal Communications at University of California, San Diego
January 1, 2018 - January 1, 2019
Produced instructional and promotional video content, increasing internal engagement by 15% and reducing support requests.

Education

Bachelor of Arts in Media at University of California, San Diego
January 11, 2030 - January 1, 2019

Qualifications

FAA Part 107 UAS License
January 11, 2030 - January 14, 2026
Canva Essentials
January 11, 2030 - January 14, 2026
Coursera Certifications: Digital Marketing; Data-Driven Decision Making
January 11, 2030 - January 14, 2026

Industry Experience

Media & Entertainment, Software & Internet, Professional Services