Led end-to-end video production across 10 live events with on-time delivery of multi-video recap packages by overseeing pre-production planning, on-site execution, and post-production workflows. Scaled short and long-form content across social platforms (TikTok, Instagram, YouTube) by creating a content calendar, resulting in 1k+ followers, 150k+ views, and 500k+ impressions over 30 days. Directed cohesive brand storytelling across deliverables by designing shot lists and creative workflows.

Freelance / Marketing Agency at TY Marketing Agency

August 1, 2021 - Present

Produced high-impact visual content for Instagram, TikTok, and YouTube, boosting client viewership by 50% by planning, shooting, and editing photography and videography tailored to brand storytelling. Generated over 750k impressions across all social media platforms for clients by creating unique and stylized photos and videos edited with Adobe Photoshop and Premiere Pro. Maximized post performance by implementing A/B testing on visual style, captions, and editing style.

Server at Din Tai Fung

October 1, 2022 - Present

Maintain a high level of customer service in a fast-paced environment. Greet guests at assigned tables, fostering warm and welcoming conversations for each party. Efficiently deliver food with accuracy, timeliness, and quality customer service.

Marketing Intern at Opingo

March 4, 2024 - May 1, 2024

Executed 3 marketing activations simultaneously by outreaching to 100+ college clubs, organizations, and micro-influencers, resulting in 50+ new users per week and a 4.9-star rating in the App Store. Curated and oversaw an in-app group named “NBA Daily”, editing appealing posts and engaging with users daily, increasing user retention rate by 10% per month. Designed 6+ NBA-related posts daily with tools such as Adobe Photoshop, Illustrator, and Premiere Pro.

Student Ambassador at Adobe Marketing

November 1, 2023 - June 1, 2024

Promoted Adobe Creative Cloud services 2+ times a month through digital media on personal social media accounts, reaching 900+ students to increase awareness and interest in Adobe services. Developed advanced techniques in Photoshop, Lightroom, Illustrator, and Premiere Pro by seeking and completing 2+ Adobe Creative Cloud learning modules per month. Planned 2+ on-campus activations per semester, advertising Adobe CC services to SJSU students.

Vice President of Marketing at Alpha Kappa Psi

November 1, 2022 - November 1, 2023

Directed a recruitment video with Adobe Premiere Pro about the organization’s core values and goals. Efficiently managed 3+ projects at once, allowing for a 24-hour turnaround for completion of a project. Redesign and oversee Alpha Kappa Psi, Omega Phi’s webpage each semester using Squarespace.