I’m a business developer with a curious mind and a passion for turning ideas into measurable results. Creativity, data, automation, and AI are my favorite tools — not just to grow businesses, but to unlock the human potential behind them. I believe true growth goes beyond numbers and is most powerful when it’s both strategic and soulful. Beyond the boardroom and spreadsheets, I’m also a Reiki therapist. My work in energy healing helps me see the bigger picture: when people are aligned, inspired, and confident, businesses thrive too. I bridge innovation with intuition — blending analytics with empathy, and technology with human touch — to create growth stories that are not only successful, but also deeply meaningful and truly transformative. Beyond the boardroom and spreadsheets, I’m also a Reiki therapist. My work in energy healing helps me see the bigger picture: when people are aligned, inspired, and confident, businesses thrive too. I bridge innovation with intuition — blending analytics with empathy, and technology with human touch — to create growth stories that are not only successful, but also deeply meaningful and truly transformative.

Patricia Cressoni Gomes

I’m a business developer with a curious mind and a passion for turning ideas into measurable results. Creativity, data, automation, and AI are my favorite tools — not just to grow businesses, but to unlock the human potential behind them. I believe true growth goes beyond numbers and is most powerful when it’s both strategic and soulful. Beyond the boardroom and spreadsheets, I’m also a Reiki therapist. My work in energy healing helps me see the bigger picture: when people are aligned, inspired, and confident, businesses thrive too. I bridge innovation with intuition — blending analytics with empathy, and technology with human touch — to create growth stories that are not only successful, but also deeply meaningful and truly transformative. Beyond the boardroom and spreadsheets, I’m also a Reiki therapist. My work in energy healing helps me see the bigger picture: when people are aligned, inspired, and confident, businesses thrive too. I bridge innovation with intuition — blending analytics with empathy, and technology with human touch — to create growth stories that are not only successful, but also deeply meaningful and truly transformative.

Available to hire

I’m a business developer with a curious mind and a passion for turning ideas into measurable results. Creativity, data, automation, and AI are my favorite tools — not just to grow businesses, but to unlock the human potential behind them. I believe true growth goes beyond numbers and is most powerful when it’s both strategic and soulful. Beyond the boardroom and spreadsheets, I’m also a Reiki therapist. My work in energy healing helps me see the bigger picture: when people are aligned, inspired, and confident, businesses thrive too. I bridge innovation with intuition — blending analytics with empathy, and technology with human touch — to create growth stories that are not only successful, but also deeply meaningful and truly transformative.

Beyond the boardroom and spreadsheets, I’m also a Reiki therapist. My work in energy healing helps me see the bigger picture: when people are aligned, inspired, and confident, businesses thrive too. I bridge innovation with intuition — blending analytics with empathy, and technology with human touch — to create growth stories that are not only successful, but also deeply meaningful and truly transformative.

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Language

English
Advanced
Spanish; Castilian
Intermediate
French
Beginner
Italian
Beginner
German
Beginner

Work Experience

Business Analyst at HYPR
November 1, 2022 - May 1, 2024
Leveraged databases from HYPR campaigns to optimize workflows and inform AI-assisted proposals for advertising brands.
Media Facilitator at Catraca Livre
March 1, 2019 - July 1, 2020
Provided data-driven strategy to connect efforts with business goals, mapped readers' journey and publisher service blueprint to spot gaps and optimize revenue; led a holistic analytics-driven approach across channels.
Key Account Manager at Global Data Bank
April 1, 2016 - December 1, 2017
Mapped customer experience, activated 1st party data audiences, supported data tech integrations, and hacked growth across client portfolios with data-driven insights.
Founder & CEO at Paticress Consult | aprenda fazendo com especialistas
January 1, 2016 - July 1, 2021
Founder & CEO of a growth marketing consultancy, guiding agile and data-driven growth initiatives to deliver timely, relevant customer experiences and measurable business results.
Inside Sales & Marketing Manager at VTX Brazil
April 1, 2014 - February 1, 2016
Led marketing and sales strategy for B2B/B2C, supported POCs and live demonstrations, and optimized analytics-driven growth initiatives.
Online Media Coordinator at AG2
July 1, 2012 - April 1, 2014
Analyzed audience/benchmarks, planned and executed online campaigns, negotiated and managed digital campaigns across publishers and platforms.
Marketing Manager at RealtON
December 1, 2011 - May 1, 2012
Helped design business plan and digital strategy, recruited and managed a marketing team, launched website and sales platform, coached sales.
Marketing Analyst at Easynvest - Título Corretora de Valores SA
April 1, 2011 - October 1, 2011
Managed cyberspace presence, created content strategy, and coordinated online brand positioning and analytics-driven campaigns.
Business Manager at ActualSales
July 1, 2010 - April 1, 2011
Strategic planner and digital marketer focused on lead generation, real-time campaign optimization, and ROI analysis.
Business Planning Associate at View Express
May 1, 2009 - July 1, 2010
Strategic planner and digital marketing manager for eCommerce; managed content, social media, email marketing, and analytics.
Consulting and Writing at Revista da SET (Embrasec)
September 1, 2008 - September 1, 2009
Consultant writer focusing on Digital TV technology for targeted industry publication.
Digital TV Apps at ITV Digital
December 1, 2007 - March 1, 2009
Participated in experimental digital TV planning and development of applications for interactive TV and advertising.
Partner and Executive Producer at AB Gomes Produções Audiovisuais (Sagaz Produções)
April 1, 2006 - December 1, 2008
Co-founded and led audiovisual production for corporate videos, events, training, and media projects.

Education

Entrepreneurship Bootcamp at Massachusetts Institute of Technology
January 1, 2018 - January 1, 2018
Specialization, Excel to MySQL: Analytic Techniques for Business at Duke University
January 1, 2017 - January 1, 2018
iMBA in Digital Analytics for Marketing Professionals: Marketing Analytics in Practice at University of Illinois at Urbana-Champaign
January 1, 2016 - January 1, 2017
Digital Metrics and Web Analytics, Special Products Marketing Operations at ESPM Escola Superior de Propaganda e Marketing
January 1, 2012 - January 1, 2012
Postgraduate, Interactive Digital TV Production at Universidade Metodista de São Paulo
January 1, 2007 - January 1, 2008

Qualifications

Entrepreneurship Bootcamp
January 1, 2018 - January 1, 2018
Excel to MySQL: Analytic Techniques for Business
January 1, 2017 - January 1, 2018
iMBA in Digital Analytics for Marketing Professionals: Marketing Analytics in Practice
January 1, 2016 - January 1, 2017
Digital Metrics and Web Analytics, Special Products Marketing Operations
January 1, 2012 - January 1, 2012
Postgraduate, Interactive Digital TV Production
January 1, 2007 - January 1, 2008
Duolingo English Fluency: Advanced
January 11, 2030 - January 14, 2026
Duolingo Spanish Fluency: Intermediary (estimate)
January 11, 2030 - January 14, 2026
Digital Analytics for Marketing Professionals: Marketing Analytics in Theory
November 17, 2016 - January 14, 2026

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Education, Retail