I am a performance-driven Digital Marketing Specialist with expertise in SEO, content marketing, analytics and automation. I build data-driven marketing strategies, run A/B tests, and leverage AI-powered automation to drive measurable growth. My background in finance and analytics supports strategic decision making, ROI tracking, and budget optimization across campaigns. I’m passionate about turning insights into actionable campaigns and creating engaging content that resonates with audiences.…

Monashree Rath

I am a performance-driven Digital Marketing Specialist with expertise in SEO, content marketing, analytics and automation. I build data-driven marketing strategies, run A/B tests, and leverage AI-powered automation to drive measurable growth. My background in finance and analytics supports strategic decision making, ROI tracking, and budget optimization across campaigns. I’m passionate about turning insights into actionable campaigns and creating engaging content that resonates with audiences.…

Available to hire

I am a performance-driven Digital Marketing Specialist with expertise in SEO, content marketing, analytics and automation. I build data-driven marketing strategies, run A/B tests, and leverage AI-powered automation to drive measurable growth. My background in finance and analytics supports strategic decision making, ROI tracking, and budget optimization across campaigns. I’m passionate about turning insights into actionable campaigns and creating engaging content that resonates with audiences.

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Experience Level

Expert
Expert
Expert
Expert
Intermediate

Language

English
Fluent

Work Experience

Digital Marketing Specialist (Freelancer) at ALLOROOTS (QUIZOX HEALTHCARE PVT LTD)
February 1, 2025 - Present
Scaled website traffic by 65% through targeted SEO and AI Overview (AEO) strategies; drove 30% growth in follower engagement on Pinterest and TikTok; improved conversion rate by 25% via landing page experiments and UX improvements; managed Reddit & WhatsApp communities leading to 35% referral traffic growth; collaborated on LinkedIn outreach with a 20% lead conversion rate; published GBP posts boosting local visibility and CTR by 50%; automated repetitive marketing tasks with Zapier; analyzed GA4 insights to optimize campaigns; created data dashboards in Notion AI; produced Canva visuals and presented campaign performance updates; achieved 30% ROI uplift from organic campaigns.
Senior Associate at AMAZON INDIA
December 1, 2019 - October 1, 2023
Audited non-compliant products to ensure risk reduction; resolved 100+ ad-hoc tasks with detailed analysis within SLA; designed a weekly dashboard (Excel/Pivot) improving data accuracy by 95%; developed VBA automation to streamline SLA calculations and data storage, saving 3+ hours weekly; reduced escalations by 97% through improved resolution processes; delivered training to 20 new hires with 98% onboarding satisfaction; transformed raw data into analysis-ready formats with 15% improved analytical accuracy; led bi-weekly stakeholder calls to drive process improvements and maintain transparent communication.
Deputy Manager at ANNAPURNA FINANCE PVT LTD
May 1, 2018 - November 1, 2019
Managed loan disbursement across 4+ products including NEFT processing with accurate disbursement sheets; handled substantial cash inflows/outflows across multiple branches; performed month-wise reconciliations maintaining 99% accuracy; managed accounts payable and vendor payments; recorded financial transactions for 15 branches using Tally ERP; conducted training sessions for branch staff and collaborated with internal audit to enhance compliance and efficiency.
Intern at ALLAHABAD BANK
May 1, 2017 - July 31, 2017
Delivered a project on NPA concepts and recovery management; analyzed root causes of NPAs and recovery tools; recommended measures to control NPA levels after comprehensive study.

Education

MBA in Financial Management at UTKAL UNIVERSITY
January 1, 2016 - January 1, 2018
Bachelors in Commerce at RAVENSHAW UNIVERSITY
January 1, 2012 - January 1, 2015
CHSE in Commerce at RAVENSHAW JUNIOR COLLEGE
January 1, 2010 - January 1, 2012
CBSE at DAV PUBLIC SCHOOL
January 1, 2010 - January 1, 2010
MBA in Financial Management at UTKAL UNIVERSITY
January 1, 2016 - January 1, 2018
Bachelors in Commerce at RAVENSHAW UNIVERSITY
January 1, 2012 - January 1, 2015
CHSE in Commerce at RAVENSHAW JUNIOR COLLEGE
January 1, 2010 - January 1, 2012

Qualifications

Ace of Spades Award
January 1, 2022 - December 31, 2022
Best Performer Award
January 1, 2020 - December 31, 2020
Ace of Spades Award
January 1, 2022 - January 14, 2026
Best Performer Award
January 1, 2020 - January 14, 2026

Industry Experience

Healthcare, Financial Services, Education, Professional Services, Media & Entertainment, Software & Internet