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- Creative-led product marketing manager with 9+ years of experience crafting narrative-driven campaigns for complex financial products across the US and Europe. - Expert in transforming sophisticated financial concepts into clear, engaging, and accessible brand stories. - Architected the Nasdaq Night Owl (_Website not available. Sign in: https://www.twine.net/signup_ campaign, built around “Owlfred”, a Wall Street finance bro character who personifies a night-time trading strategy designed to outperform traditional daytime market sessions. - Outside of work, I host Traditional Financial Investing Lisboa, a 1,500+ member investing community. Skills: - Evaluation of LLM-generated marketing content across ChatGPT, Gemini, Claude/Grok, Perplexity, Midjourney, and BNP Paribas’ internal LLM (fluent) - Creative strategy & narrative judgement for digital campaigns - Financial marketing, positioning, and compliance-aware storytelling - Structured creative QA using rubrics and scoring frameworks - Data-informed strategic and editorial decision-making - Strong attention to detail and ethical sensitivity - Thrives in ambiguous, fast-paced, cross-cultural environments - Creative tools: Canva (photo), CapCut (video) — fluent - Lifelong learner: Top 0.1% Duolingo learner (2025), 365-day streak, 400kXP…- Creative-led product marketing manager with 9+ years of experience crafting narrative-driven campaigns for complex financial products across the US and Europe. - Expert in transforming sophisticated financial concepts into clear, engaging, and accessible brand stories. - Architected the Nasdaq Night Owl (_Website not available. Sign in: https://www.twine.net/signup_ campaign, built around “Owlfred”, a Wall Street finance bro character who personifies a night-time trading strategy designed to outperform traditional daytime market sessions. - Outside of work, I host Traditional Financial Investing Lisboa, a 1,500+ member investing community. Skills: - Evaluation of LLM-generated marketing content across ChatGPT, Gemini, Claude/Grok, Perplexity, Midjourney, and BNP Paribas’ internal LLM (fluent) - Creative strategy & narrative judgement for digital campaigns - Financial marketing, positioning, and compliance-aware storytelling - Structured creative QA using rubrics and scoring frameworks - Data-informed strategic and editorial decision-making - Strong attention to detail and ethical sensitivity - Thrives in ambiguous, fast-paced, cross-cultural environments - Creative tools: Canva (photo), CapCut (video) — fluent - Lifelong learner: Top 0.1% Duolingo learner (2025), 365-day streak, 400kXP

Hoa Quynh Nga Nhu

Marketing Strategist, Marketing Analyst, Product Marketer, +2

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- Creative-led product marketing manager with 9+ years of experience crafting narrative-driven campaigns for complex financial products across the US and Europe. - Expert in transforming sophisticated financial concepts into clear, engaging, and accessible brand stories. - Architected the Nasdaq Night Owl (_Website not available. Sign in: https://www.twine.net/signup_ campaign, built around “Owlfred”, a Wall Street finance bro character who personifies a night-time trading strategy designed to outperform traditional daytime market sessions. - Outside of work, I host Traditional Financial Investing Lisboa, a 1,500+ member investing community. Skills: - Evaluation of LLM-generated marketing content across ChatGPT, Gemini, Claude/Grok, Perplexity, Midjourney, and BNP Paribas’ internal LLM (fluent) - Creative strategy & narrative judgement for digital campaigns - Financial marketing, positioning, and compliance-aware storytelling - Structured creative QA using rubrics and scoring frameworks - Data-informed strategic and editorial decision-making - Strong attention to detail and ethical sensitivity - Thrives in ambiguous, fast-paced, cross-cultural environments - Creative tools: Canva (photo), CapCut (video) — fluent - Lifelong learner: Top 0.1% Duolingo learner (2025), 365-day streak, 400kXP…- Creative-led product marketing manager with 9+ years of experience crafting narrative-driven campaigns for complex financial products across the US and Europe. - Expert in transforming sophisticated financial concepts into clear, engaging, and accessible brand stories. - Architected the Nasdaq Night Owl (_Website not available. Sign in: https://www.twine.net/signup_ campaign, built around “Owlfred”, a Wall Street finance bro character who personifies a night-time trading strategy designed to outperform traditional daytime market sessions. - Outside of work, I host Traditional Financial Investing Lisboa, a 1,500+ member investing community. Skills: - Evaluation of LLM-generated marketing content across ChatGPT, Gemini, Claude/Grok, Perplexity, Midjourney, and BNP Paribas’ internal LLM (fluent) - Creative strategy & narrative judgement for digital campaigns - Financial marketing, positioning, and compliance-aware storytelling - Structured creative QA using rubrics and scoring frameworks - Data-informed strategic and editorial decision-making - Strong attention to detail and ethical sensitivity - Thrives in ambiguous, fast-paced, cross-cultural environments - Creative tools: Canva (photo), CapCut (video) — fluent - Lifelong learner: Top 0.1% Duolingo learner (2025), 365-day streak, 400kXP

Available to hire

Lisboa, Portugal

Creative-led product marketing manager with 9+ years of experience crafting narrative-driven campaigns for complex financial products across the US and Europe.
Expert in transforming sophisticated financial concepts into clear, engaging, and accessible brand stories.
Architected the Nasdaq Night Owl (Website not available. Sign in: https://www.twine.net/signup campaign, built around “Owlfred”, a Wall Street finance bro character who personifies a night-time trading strategy designed to outperform traditional daytime market sessions.
Outside of work, I host Traditional Financial Investing Lisboa, a 1,500+ member investing community.

Skills:

Evaluation of LLM-generated marketing content across ChatGPT, Gemini, Claude/Grok, Perplexity, Midjourney, and BNP Paribas’ internal LLM (fluent)
Creative strategy & narrative judgement for digital campaigns
Financial marketing, positioning, and compliance-aware storytelling
Structured creative QA using rubrics and scoring frameworks
Data-informed strategic and editorial decision-making
Strong attention to detail and ethical sensitivity
Thrives in ambiguous, fast-paced, cross-cultural environments
Creative tools: Canva (photo), CapCut (video) — fluent
Lifelong learner: Top 0.1% Duolingo learner (2025), 365-day streak, 400kXP

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Business Analyst & Marketing Trainee at Sonae Group

December 1, 2015 - December 31, 2016

Conducted market research and competitor analysis to inform executive decisions and guide product development. Analyzed user feedback and developed UX reports to enhance product usability and market fit. Produced strategic UX reports to inform executive decisions and guide product development.

Marketing Officer at BNP Paribas

December 1, 2016 - August 31, 2019

Led marketing for BNP Paribas’ Paris-based initiatives, creating and managing marketing collateral and supporting campaigns.

Senior Marketing Officer at BNP Paribas

September 1, 2019 - June 30, 2021

Architected the creative narrative and global marketing collateral for BNP Paribas’ Wall Street flagship products, spanning web, video, and high-stakes pitch materials. Led a multidisciplinary team of 8 (designers, videographers, and marketers) to translate sophisticated structured financial products into bold, compelling brand stories for the U.S. market. Pioneered a story-first approach to simplify complex financial instruments, improving market accessibility and driving stronger audience engagement. Mentored and developed junior team members, resulting in a 30% increase in team productivity.