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I am a CRM Marketing Manager based in Berlin, Germany with 5 years of experience in segmentation, campaigns, and customer lifecycle management. I excel at collaborating with cross-functional teams to drive results and improve business efficiency through targeted CRM campaigns. I am proficient with ESP tools like Braze, Klaviyo, and Magento, and I use data tools such as DataRobot, Excel, and QlikView to inform decisions. I developed and executed personalized email and SMS marketing campaigns for a tech company, achieving a 7% increase in customer engagement and 5% revenue growth.…I am a CRM Marketing Manager based in Berlin, Germany with 5 years of experience in segmentation, campaigns, and customer lifecycle management. I excel at collaborating with cross-functional teams to drive results and improve business efficiency through targeted CRM campaigns. I am proficient with ESP tools like Braze, Klaviyo, and Magento, and I use data tools such as DataRobot, Excel, and QlikView to inform decisions. I developed and executed personalized email and SMS marketing campaigns for a tech company, achieving a 7% increase in customer engagement and 5% revenue growth.

Konul Ahmadova

Social Media Manager, Marketing Strategist, Content Strategist, +4

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I am a CRM Marketing Manager based in Berlin, Germany with 5 years of experience in segmentation, campaigns, and customer lifecycle management. I excel at collaborating with cross-functional teams to drive results and improve business efficiency through targeted CRM campaigns. I am proficient with ESP tools like Braze, Klaviyo, and Magento, and I use data tools such as DataRobot, Excel, and QlikView to inform decisions. I developed and executed personalized email and SMS marketing campaigns for a tech company, achieving a 7% increase in customer engagement and 5% revenue growth.…I am a CRM Marketing Manager based in Berlin, Germany with 5 years of experience in segmentation, campaigns, and customer lifecycle management. I excel at collaborating with cross-functional teams to drive results and improve business efficiency through targeted CRM campaigns. I am proficient with ESP tools like Braze, Klaviyo, and Magento, and I use data tools such as DataRobot, Excel, and QlikView to inform decisions. I developed and executed personalized email and SMS marketing campaigns for a tech company, achieving a 7% increase in customer engagement and 5% revenue growth.

Available to hire

I am a CRM Marketing Manager based in Berlin, Germany with 5 years of experience in segmentation, campaigns, and customer lifecycle management. I excel at collaborating with cross-functional teams to drive results and improve business efficiency through targeted CRM campaigns. I am proficient with ESP tools like Braze, Klaviyo, and Magento, and I use data tools such as DataRobot, Excel, and QlikView to inform decisions.

I developed and executed personalized email and SMS marketing campaigns for a tech company, achieving a 7% increase in customer engagement and 5% revenue growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Work Experience

Leading Customer Journey Expert at International Bank of Azerbaijan

January 1, 2023 - October 1, 2025

As a Leading Customer Journey Expert in banking, I designed and optimized the customer experience across digital and physical touchpoints, ensuring seamless, personalized interactions. I led a team to analyze customer feedback, map out the customer journey, and collaborate with various departments to improve customer satisfaction and retention.

Product Owner at Azerconnect Group

January 1, 2023 - October 31, 2025

Led development of mobile apps and digital solutions; managed the product backlog and end-to-end development; collaborated with cross-functional teams to deliver high-quality features; analyzed user feedback and tracked releases to drive product success; delivered insights and reports to optimize the product.

Product Owner at ABB Tech Learning & DAN.IT

February 1, 2022 - June 1, 2022

Product Owner training with hands-on emphasis on CRM, Magento, data tools (Airtable, DataRobot), data analysis (Excel, Metabase, Tableau) and UX tools (Figma, Miro).

Product Owner at Azerconnect Group

August 1, 2021 - January 1, 2023

As a Product Owner in telecom, I drove the development of mobile apps and digital solutions, ensuring alignment with business goals and customer needs. I managed the product backlog, oversaw development, and collaborated with cross-functional teams to deliver high-quality features. Key responsibilities included defining and managing the product roadmap and backlog, end-to-end development from planning to release, working with developers, UX/UI, and stakeholders to enhance digital products, analyzing user feedback and data to drive improvements, tracking and testing new releases, and delivering reports to optimize product success.

Leading Customer Journey Expert at International Bank of Azerbaijan

August 1, 2021 - January 31, 2023

Led design and optimization of the customer experience across digital and physical touchpoints; ensured seamless and personalized interactions; led a team to analyze customer feedback, map the customer journey, and collaborate with Marketing, IT, Product, and Customer Service to improve satisfaction and retention. Developed and implemented personalized email and push strategies; oversaw digital and physical touchpoint optimization; analyzed data to inform decisions and drive continuous improvement.

CRM Channel Specialist at Azerconnect Group

January 1, 2021 - August 31, 2021

Managed and optimized communications in mobile apps and digital platforms; ensured seamless user experiences and effective digital marketing strategies; worked closely with Marketing, Sales, and Product teams to drive engagement and improve digital delivery.