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I'm Francesca Tang, a brand and community-building professional with hands-on experience across gaming and blockchain ecosystems. I have led community programs, created localized content, and built PR partnerships with media, influencers, and agencies to drive growth for Tencent Games, PlatON Network, CryptoDynasty, and more. My work blends trend spotting with creative execution to support product launches, updates, and seasonal campaigns. I excel at translating trends and product updates into engaging campaigns, briefs for designers, and measurable performance insights. I thrive in collaborative, cross-regional environments and am comfortable managing both online and offline initiatives to grow communities and brand presence.…I'm Francesca Tang, a brand and community-building professional with hands-on experience across gaming and blockchain ecosystems. I have led community programs, created localized content, and built PR partnerships with media, influencers, and agencies to drive growth for Tencent Games, PlatON Network, CryptoDynasty, and more. My work blends trend spotting with creative execution to support product launches, updates, and seasonal campaigns. I excel at translating trends and product updates into engaging campaigns, briefs for designers, and measurable performance insights. I thrive in collaborative, cross-regional environments and am comfortable managing both online and offline initiatives to grow communities and brand presence.

Francesca Tang

Community Manager, Copywriter, Social Media Manager, +1

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I'm Francesca Tang, a brand and community-building professional with hands-on experience across gaming and blockchain ecosystems. I have led community programs, created localized content, and built PR partnerships with media, influencers, and agencies to drive growth for Tencent Games, PlatON Network, CryptoDynasty, and more. My work blends trend spotting with creative execution to support product launches, updates, and seasonal campaigns. I excel at translating trends and product updates into engaging campaigns, briefs for designers, and measurable performance insights. I thrive in collaborative, cross-regional environments and am comfortable managing both online and offline initiatives to grow communities and brand presence.…I'm Francesca Tang, a brand and community-building professional with hands-on experience across gaming and blockchain ecosystems. I have led community programs, created localized content, and built PR partnerships with media, influencers, and agencies to drive growth for Tencent Games, PlatON Network, CryptoDynasty, and more. My work blends trend spotting with creative execution to support product launches, updates, and seasonal campaigns. I excel at translating trends and product updates into engaging campaigns, briefs for designers, and measurable performance insights. I thrive in collaborative, cross-regional environments and am comfortable managing both online and offline initiatives to grow communities and brand presence.

Available to hire

I’m Francesca Tang, a brand and community-building professional with hands-on experience across gaming and blockchain ecosystems. I have led community programs, created localized content, and built PR partnerships with media, influencers, and agencies to drive growth for Tencent Games, PlatON Network, CryptoDynasty, and more. My work blends trend spotting with creative execution to support product launches, updates, and seasonal campaigns.

I excel at translating trends and product updates into engaging campaigns, briefs for designers, and measurable performance insights. I thrive in collaborative, cross-regional environments and am comfortable managing both online and offline initiatives to grow communities and brand presence.

Skills

Copywriting

Branding

Experience Level

Copywriting

Expert

Branding

Intermediate

Language

English

Fluent

Chinese

Intermediate

Work Experience

Community Social Media Manager at Tencent Games

January 1, 2025 - Present

Manage and publish local content across PUBG MOBILE's social channels. Actively engage with the community in comments, DMs, and local trends. Monitor conversations around PUBG MOBILE and jump in where relevant; spot relevant local trends, memes, and cultural moments. Propose content ideas that merge these with PUBG MOBILE's identity and product beats. Work closely with designers and agencies to brief local content needs, including both original local creative and localized adaptations of global assets. Collaborate with regional marketing teams to develop creative concepts that support new version launches, product updates, and seasonal campaigns.

Marketing Manager at PlatON Network

March 1, 2021 - January 1, 2023

Develop and execute a community and marketing strategy to attract new users and followers; Build and scale online communities via various marketing initiatives like joint campaigns, AMAs, giveaways, Twitter spaces, and more, successfully increasing Discord followers from 1k to 13k, Twitter from 20k to 100k, Telegram from 14k to 56k; Plan, track and analyze key metrics and performance, providing insights and recommendations for continuous improvement; Negotiate, develop and maintain relationships with various Crypto/Web3 stakeholders, including media (Cointelegraph, Coindesk, Messari), influencers, ambassadors, agencies, and other ecosystem partners (exchanges, wallets, Dapps, infrastructures).

Marketing Manager at CryptoDynasty - GameFi

June 1, 2019 - December 1, 2021

Build, manage and moderate various communication accounts (forums, social media, Discord, etc.) for the game from scratch; Craft and implement strategies to grow and engage the community, proposing innovative programs and campaigns that increased social and community activity; boost the new dapp users from 30% to 50%; Build partnerships and networks that extend the community's reach and influence; Monitor, analyze, and report on the performance of social media and community initiatives, providing actionable recommendations for improvement.

Marketing Specialist at Cosmos-B Web3 Layer2 Provider

May 1, 2019 - January 1, 2020

Develop and manage weekly, monthly, and annual content strategy from ideation to execution across all social media channels; Support overseas online/offline marketing campaigns & events and reach out to potential crypto ecosystem partners; Collect & analyze marketing information to drive engagement and growth; Responsible for managing global Ambassadors and local 3rd parties to expand reach and impact in crypto communities.

Copywriter at CatchOn PR Agency

February 1, 2016 - August 1, 2018

Write and translate Simplified Chinese content such as press releases, marketing materials and company information for clients (luxury hotels, travel agencies); Manage clients' digital presence on social media platforms: WeChat, Weibo; Collect media clippings and analyze the data, generating monthly reports to clients.

English Editor at ADTO Group

November 1, 2013 - March 1, 2015

Edit and review company information and product specifications, and provide feedback on content and quality; Localization of company’s online store; Manage ADTO’s digital presence on social media platforms: Facebook and official website.