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Hi, I’m Dareen — a results-driven Senior Marketing Executive with an MBA and 6+ years of experience leading brand transformation, digital strategy, and market expansion initiatives. I’ve delivered 360° marketing campaigns across the US and MENA regions, optimized performance with data-driven insights, and led cross-functional teams to elevate brand presence and grow client portfolios. I’m fully open to starting in a lower-level or transitional marketing position to gain local experience, prove my value, and grow within a collaborative team. I thrive in agile environments and enjoy turning insights into creative, measurable marketing solutions.…Hi, I’m Dareen — a results-driven Senior Marketing Executive with an MBA and 6+ years of experience leading brand transformation, digital strategy, and market expansion initiatives. I’ve delivered 360° marketing campaigns across the US and MENA regions, optimized performance with data-driven insights, and led cross-functional teams to elevate brand presence and grow client portfolios. I’m fully open to starting in a lower-level or transitional marketing position to gain local experience, prove my value, and grow within a collaborative team. I thrive in agile environments and enjoy turning insights into creative, measurable marketing solutions.

Dareen Al Kiswani

Brand Designer, Brand Strategist, Marketing Strategist, +2

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Hi, I’m Dareen — a results-driven Senior Marketing Executive with an MBA and 6+ years of experience leading brand transformation, digital strategy, and market expansion initiatives. I’ve delivered 360° marketing campaigns across the US and MENA regions, optimized performance with data-driven insights, and led cross-functional teams to elevate brand presence and grow client portfolios. I’m fully open to starting in a lower-level or transitional marketing position to gain local experience, prove my value, and grow within a collaborative team. I thrive in agile environments and enjoy turning insights into creative, measurable marketing solutions.…Hi, I’m Dareen — a results-driven Senior Marketing Executive with an MBA and 6+ years of experience leading brand transformation, digital strategy, and market expansion initiatives. I’ve delivered 360° marketing campaigns across the US and MENA regions, optimized performance with data-driven insights, and led cross-functional teams to elevate brand presence and grow client portfolios. I’m fully open to starting in a lower-level or transitional marketing position to gain local experience, prove my value, and grow within a collaborative team. I thrive in agile environments and enjoy turning insights into creative, measurable marketing solutions.

Available to hire

Hi, I’m Dareen — a results-driven Senior Marketing Executive with an MBA and 6+ years of experience leading brand transformation, digital strategy, and market expansion initiatives. I’ve delivered 360° marketing campaigns across the US and MENA regions, optimized performance with data-driven insights, and led cross-functional teams to elevate brand presence and grow client portfolios.

I’m fully open to starting in a lower-level or transitional marketing position to gain local experience, prove my value, and grow within a collaborative team. I thrive in agile environments and enjoy turning insights into creative, measurable marketing solutions.

Skills

Copywriting

HubSpot

Brand Identity

Experience Level

Copywriting

Expert

HubSpot

Expert

Brand Identity

Intermediate

Language

English

Advanced

Arabic

Fluent

Work Experience

Senior Marketing Executive (Freelance) at THE NEURON

August 1, 2024 - January 1, 2025

Led a full-scale rebranding initiative, partnering with agencies to launch a new brand identity and migrate the digital ecosystem to an updated website platform. Managed end-to-end execution of the pDOOH Quiz Night event in Dubai, coordinating logistics, venue, and MC framework to connect agencies and publishers. Developed targeted HubSpot email campaigns and produced strategic social media content (LinkedIn, video scripts) to educate prospects on pDOOH technology. Created high-impact presentations for enterprise clients, including Live Nation and Ticketmaster, enabling stronger sales pitches and business development outcomes.

Marketing Executive at BIDFOOD SERVICE

January 1, 2022 - June 1, 2023

Supported corporate strategy by collaborating with marketing leadership and suppliers to develop industry-aligned marketing initiatives. Planned and executed in-person events (exhibitions, seminars) while ensuring brand consistency across materials. Directed the production of offline marketing collateral (flyers, newsletters) and managed agency relationships to ensure high-quality deliverables.

Marketing Executive at ALDAR INTERNATIONAL FOR GOVERNANCE CONSULTANCY

January 1, 2021 - January 1, 2022

Led the CAREweb project from inception to launch, managing website development, Gartner product registration, and marketing collateral creation. Maintained a bilingual website, applying SEO best practices to enhance ranking and increase organic traffic. Organized webinars with institutional partners to generate qualified leads and boost brand awareness.

Marketing Executive & Team Leader at SEVEN PS MARKETING AGENCY

January 1, 2020 - July 1, 2024

Supervised a team of 8 marketing specialists, ensuring effective task allocation and continuous performance improvement. Evaluated and optimized Meta campaign data, improving ROI through data-driven insights and audience targeting enhancements. Developed quarterly marketing strategies and monthly content calendars based on market research and competitive analysis. Built influencer partnerships and storyboarded video projects to elevate client brand narratives and digital engagement.

Social Media Marketing Executive at FOCUS MARKETING ADVERTISING AGENCY

January 1, 2018 - January 1, 2020

Managed day-to-day social media operations, including content scheduling and community engagement, fostering strong brand–audience relationships. Conducted competitor research and produced performance reports to guide future content strategy. Prepared compelling proposals and quotations that effectively communicated value to prospective clients.