Meta (Facebook & Instagram) performance marketer focused on lead generation and growth. I personally lead strategy, setup, launch, and optimization of campaigns, and I’m the main point of contact. I also have a small team (project manager + media buyer) to move fast on creatives, reporting, and execution. Available to start immediately and deliver results within tight deadlines.…

Maya Gavrilova

Meta (Facebook & Instagram) performance marketer focused on lead generation and growth. I personally lead strategy, setup, launch, and optimization of campaigns, and I’m the main point of contact. I also have a small team (project manager + media buyer) to move fast on creatives, reporting, and execution. Available to start immediately and deliver results within tight deadlines.…

Available to hire

Meta (Facebook & Instagram) performance marketer focused on lead generation and growth.

I personally lead strategy, setup, launch, and optimization of campaigns, and I’m the main point of contact. I also have a small team (project manager + media buyer) to move fast on creatives, reporting, and execution.

Available to start immediately and deliver results within tight deadlines.

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Skills

Experience Level

Language

English
Advanced
Russian
Fluent

Work Experience

Founder & Paid Social (Meta) Lead at Maya Media Group
February 1, 2014 - Present
Founder and lead for Meta-paid social campaigns. Responsible for end-to-end strategy, daily operations, and agency-wide reporting. Maintains account hygiene and tracks performance using Pixel, server-side API, and UTMs. Designs campaign architecture (prospecting, retargeting, catalog), including Advantage+ Shopping where relevant. Performs daily optimizations (Mon–Fri) and structured creative testing using existing assets; provides briefs/specs for new creatives (production out of scope). Builds retargeting stacks and catalog/commerce diagnostics to improve performance and data quality. Delivers audit-ready reporting artifacts: weekly one-pager, dashboards, and decision logs.

Education

Bachelor's degree in Advertising & Public Relations at Nizhny Novgorod Commercial Institute
January 1, 1999 - January 1, 2004
Bachelor's degree in Finance & Credit at Lobachevsky State University of Nizhny Novgorod
January 1, 2005 - January 1, 2008

Qualifications

Meta Certified Digital Marketing Associate
January 1, 2023 - January 15, 2026

Industry Experience

Media & Entertainment, Software & Internet, Professional Services

Skills

Experience Level

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