Deborah Giglio Carpes
I'm Deborah Giglio Carpes, a Senior Product Designer with 10+ years of experience shaping end-to-end digital solutions across B2B and B2C environments.
About
I’m Deborah Giglio Carpes, a Senior Product Designer with 10+ years of experience shaping end-to-end digital solutions across B2B and B2C environments.
I translate complex business challenges into user-centered products that drive measurable results. I have a strong background in design systems, scalable internal tools, and e-commerce flows, and I thrive in collaborative, fast-moving teams.
- 13 years' experience
- Joined January 2026
Skills· 3
Languages
- PortugueseFluent
- EnglishAdvanced
Industry experience
- Software & Internet
- Media & Entertainment
- Retail
- Professional Services
- Education
Work experience· 6 roles
Led the design of two new digital products from scratch, increasing scalability and efficiency: a B2B Setup Program Tool enabling clients to build workflows and landing pages autonomously (reducing setup time by 60%), and an Event Scheduling Management System. Centralized workflows, staffing, and tracking, boosting scalability and reducing admin effort by 40%. Also led the migration to Figma and established Halo/Clinical design libraries for cross-product consistency.
Optimized bag, checkout, and payment flows through A/B testing and collaboration with PMs, devs, data scientists, and researchers. Led end-to-end design for an internal marketing platform, from stakeholder interviews to prototypes, enabling campaign teams to scale personalized experiences.
Improved homepage, product list, and product detail flows for Netshoes and Zattini, increasing usability and engagement. Designed and tested new features including Wish List, Favorites, and Buy Together. Delivered redesigned filter and product card experiences, enhancing product discovery.
Education
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