PA

Paula Alfonso

Available to hire

I am Paula, a Marketing student at ESIC Business School, with international experience at the University of Michigan and Bocconi.

About

I am Paula, a Marketing student at ESIC Business School, with international experience at the University of Michigan and Bocconi.

Passionate about creativity, communication, and customer experience, I aim to integrate strategy and innovation into every project. I enjoy teamwork and exploring new digital tools to optimize results. Always ready to face new challenges and continue learning.

  • 5 years' experience
  • Joined January 2026

Skills· 1

Languages

  • Spanish; CastilianFluent
  • EnglishAdvanced
  • FrenchBeginner
  • GermanBeginner

Industry experience

  • Media & Entertainment
  • Software & Internet
  • Education
  • Professional Services
  • Retail

Work experience

Media Planning & Buying Intern · Havas MediaMar 2024 – Aug 2024 · 6 mos

Support media planning and buying activities; assist with campaign coordination, vendor communication, and performance analysis.

VIP Box Hostess · Real ZaragozaDec 2023 – Jun 2025 · 1 yr 7 mos

Greet and assist guests at VIP boxes, manage guest lists, and ensure hospitality standards and smooth operations during events.

Sales Assistant · Zara (Inditex Group)Sep 2021 – Present · 5 yrs 3 mos

Support sales operations, customer service, stock management, and visual merchandising; assist with daily store tasks and contribute to a positive customer experience.

Education· 6

Bachelor’s Degree in Marketing · ESIC Business School2021 – 2026
Advanced Management Skills Program · ESIC Business School2021 – 2026
Successful Negotiation: Essential Strategies and Skills · University of Michigan2030 – 2026
Fashion and Luxury Companies Management · Bocconi University2030 – 2026

Certifications and awards

LVMH & The Luxury Industry Certificate2030 – 2026
Real Estate Property Management2030 – 2026

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