Jon R. Prete
I am a results-driven marketing leader with a passion for building strong brands and driving demand across B2B technology.
About
I am a results-driven marketing leader with a passion for building strong brands and driving demand across B2B technology. I translate market insights into compelling positioning, integrated campaigns, and measurable growth, always focused on aligning marketing with sales objectives and customer value.
I excel at leading cross-functional teams, shaping GTM strategies, and turning ideas into revenue. My strengths include product marketing, content creation, digital strategy, and data-driven optimization that improves ROI and strengthens customer engagement.
- 30 years' experience
- Joined January 2026
Languages
- EnglishFluent
Industry experience
- Software & Internet
- Professional Services
- Media & Entertainment
More experts in Edinburgh, United Kingdom
Work experience· 8 roles
Spearheaded marketing strategy for a growing software and consulting company, driving brand awareness, lead generation, and customer engagement across seven solutions. Led and mentored a marketing team; owned brand messaging, content, and digital presence with SEO optimization; drove lead generation via email, content, and paid campaigns; managed a six-figure marketing budget; collaborated with product to refine offerings and influence roadmap; oversaw industry events and trade shows.
Owned product positioning and GTM strategy for a global portfolio of energy and natural resource intelligence products; developed differentiated messaging and market segmentation; led product launches cross-functionally; created sales enablement content and data-driven campaigns to accelerate lead generation.
Developed and executed GTM strategies for cloud and managed services, contributing to $80M in annual revenue; defined market opportunity and competitive positioning; created web copy, sales collateral, case studies, thought leadership; launched digital and email campaigns increasing lead acquisition and engagement.
Education
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