I'm a strategic marketing leader with a proven track record of building and scaling marketing teams, driving brand growth, and delivering measurable results across B2B and B2C. I’ve led marketing initiatives for Huawei Bulgaria & Macedonia and, most recently, directed the marketing function at UP TOMBOU Bulgaria, where I established the department, defined annual planning and budgeting, and boosted brand visibility and lead generation. I excel at creating cohesive, data-driven campaigns that align with business objectives and strengthen market position. I’m passionate about PR, events, digital advertising, email marketing, social media, and video content, and I thrive in cross-functional environments that foster collaboration with partners and clients to maximize impact.

Ivelina Alexandrova

I'm a strategic marketing leader with a proven track record of building and scaling marketing teams, driving brand growth, and delivering measurable results across B2B and B2C. I’ve led marketing initiatives for Huawei Bulgaria & Macedonia and, most recently, directed the marketing function at UP TOMBOU Bulgaria, where I established the department, defined annual planning and budgeting, and boosted brand visibility and lead generation. I excel at creating cohesive, data-driven campaigns that align with business objectives and strengthen market position. I’m passionate about PR, events, digital advertising, email marketing, social media, and video content, and I thrive in cross-functional environments that foster collaboration with partners and clients to maximize impact.

Available to hire

I’m a strategic marketing leader with a proven track record of building and scaling marketing teams, driving brand growth, and delivering measurable results across B2B and B2C. I’ve led marketing initiatives for Huawei Bulgaria & Macedonia and, most recently, directed the marketing function at UP TOMBOU Bulgaria, where I established the department, defined annual planning and budgeting, and boosted brand visibility and lead generation. I excel at creating cohesive, data-driven campaigns that align with business objectives and strengthen market position.

I’m passionate about PR, events, digital advertising, email marketing, social media, and video content, and I thrive in cross-functional environments that foster collaboration with partners and clients to maximize impact.

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Language

Bulgarian
Fluent
English
Advanced
Spanish; Castilian
Intermediate

Work Experience

Marketing Manager at UP TOMBOU BULGARIA
September 1, 2023 - May 1, 2025
Built and managed the marketing department, recruited and developed a cohesive team, and led annual marketing planning, budgeting, and strategy. Drove brand awareness and lead growth, advanced brand development, organized high-attendance events and webinars, implemented email marketing campaigns, managed social media, and led digital advertising across Google Ads, Facebook, LinkedIn, and Performance Max. Developed video content to position the brand as an innovative leader and strengthen client relationships.
Media Marketing Manager – Bulgaria & Macedonia at Huawei Technologies Bulgaria
January 1, 2019 - June 1, 2021
Planned, budgeted, and executed integrated marketing and communications campaigns end-to-end. Managed ATL activities (TV, OOH, digital, radio) for Bulgaria and Macedonia; oversaw joint/partners BTL and ATL campaigns; contributed to creative and content development, visuals, and events.
Marketing and Retail Manager – Bulgaria & Macedonia at Huawei Technologies Bulgaria
July 1, 2014 - July 1, 2015
Directed marketing and retail policy in line with regional/global brand strategy; annual planning and budgeting; led a team of marketing and retail specialists; executed B2C and B2B campaigns; ensured in-store visibility and POS materials; coordinated marketing agencies and partner relations; conducted market and retail analyses; managed digital marketing and media planning.
Trade Marketing Manager at SUBRA
July 1, 2013 - January 1, 2014
Managed trade marketing activities for a leading chain of pharmacies and cosmetics in Bulgaria; budgeting; planned and executed promotions and discounts; maintained partner relationships; coordinated advertising agencies; produced ATL/BTL materials including pamphlets, brochures, billboard visuals, posters, magazines, and magazine articles.
Senior Expert Advertising and Marketing at Central Cooperative Union
December 1, 2009 - April 1, 2013
Managed marketing, advertising, and PR for the organization and its FMCG stores; monitored and analyzed competition; conducted media planning and execution (TV, radio, OOH), produced image movies and digital campaigns; created print materials; managed B2B/B2C events; wrote newspaper and website articles.
Marketing and Sales Manager at Hispaconsult Ltd.
August 1, 2007 - April 1, 2009
Led marketing and sales initiatives, overseeing campaigns and client relations; contributed to overall business growth and market penetration.

Education

Master in Marketing at University of National and World Economy
September 1, 2007 - March 1, 2010
Bachelor in Economics at University of National and World Economy
September 1, 2002 - July 1, 2007
High School at St. Martin High-School, USA
August 1, 2001 - May 1, 2002
High School Diploma at 96th Foreign Language Secondary School
September 1, 1997 - May 1, 2001
Spanish Summer School at Integral
June 1, 1999 - August 1, 1999

Qualifications

Add your qualifications or awards here.

Industry Experience

Telecommunications, Media & Entertainment, Professional Services, Retail, Software & Internet