I’m a senior creative with a proven track record of developing bold, engaging ideas across brand activations, campaigns, and experiential projects. I combine strong conceptual thinking with strategic insight to deliver work that connects with audiences and meets business goals. I’m experienced in leading projects from ideation and guiding a team through to execution, mentoring junior creatives and presenting to clients with confidence. I’m skilled at maintaining brand consistency, managing multiple deadlines simultaneously, and pushing creative boundaries to create stand-out campaigns.

Rich Hughes

I’m a senior creative with a proven track record of developing bold, engaging ideas across brand activations, campaigns, and experiential projects. I combine strong conceptual thinking with strategic insight to deliver work that connects with audiences and meets business goals. I’m experienced in leading projects from ideation and guiding a team through to execution, mentoring junior creatives and presenting to clients with confidence. I’m skilled at maintaining brand consistency, managing multiple deadlines simultaneously, and pushing creative boundaries to create stand-out campaigns.

Available to hire

I’m a senior creative with a proven track record of developing bold, engaging ideas across brand activations, campaigns, and experiential projects. I combine strong conceptual thinking with strategic insight to deliver work that connects with audiences and meets business goals.

I’m experienced in leading projects from ideation and guiding a team through to execution, mentoring junior creatives and presenting to clients with confidence. I’m skilled at maintaining brand consistency, managing multiple deadlines simultaneously, and pushing creative boundaries to create stand-out campaigns.

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Language

English
Fluent

Work Experience

Senior Art Director / Creative Group Head at Rich Hughes Creative (Freelance)
January 1, 2024 - Present
Developing and executing creative campaigns that align with business goals and resonate with target audiences. Maintaining strong client relationships and translating needs into effective creative solutions.
Creative Group Head at Nokamo Consulting, Birmingham
July 1, 2023 - January 1, 2024
Led and mentored a team of creatives, providing feedback, performance reviews, and creative direction. Developed and implemented creative strategies, collaborating with strategy, account management and production to ensure seamless project delivery.
Art Director / Conceptual Creative at McCann Worldgroup
October 1, 2017 - July 1, 2023
Created concepts and implemented creative strategy across global brands, oversaw multiple projects, maintained client relationships, and ensured a consistent brand voice across platforms. Stayed up-to-date with trends and technologies to deliver effective creative solutions.
Senior Art Director at Big Dog, Leicester & Birmingham
July 1, 2016 - October 1, 2017
Led creative concepts and campaigns, guiding multiple projects and mentoring the team.
Creative Group Head at Life Agency, Birmingham
March 1, 2008 - July 1, 2016
Led creative teams and directed campaigns across brand experiences.
Senior Graphic Designer / Art Director at Unsuitable, Birmingham
November 1, 2004 - March 1, 2008
Drove design direction, creating visual identities and campaigns.

Education

D&AD course at London
January 1, 2016 - January 1, 2016
Macromedia Dreamweaver Macromedia Flash course at London
January 1, 2001 - January 1, 2001
BTEC National Diploma Art Design & media studies - pass with merit at Stourbridge College of Art and Technology
January 1, 1990 - January 1, 1990
GCSEs: Maths, English, Art, Combined Science - pass at Codsall High School, South Staffordshire
January 1, 1988 - January 1, 1988

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Other