BK

Burcu Kavasgil

Available to hire

I'm a global Marketing & Brand Manager with 10+ years of experience leading multi-market campaigns in dynamic B2B and B2C settings.

About

I’m a global Marketing & Brand Manager with 10+ years of experience leading multi-market campaigns in dynamic B2B and B2C settings. I specialize in building brand strategy and identity, orchestrating integrated campaigns across online and offline channels, and collaborating with senior stakeholders and cross-functional teams to deliver measurable ROI.

I turn data into action—driving lead generation, event programs, website initiatives, and content that tells a consistent brand story. I’m passionate about aligning regional branding initiatives with business goals, managing budgets and agencies, and delivering high-quality marketing assets on time.

  • 12 years' experience
  • Joined January 2026

Languages

  • EnglishFluent
  • DutchIntermediate
  • TurkishFluent

Industry experience

  • Media & Entertainment
  • Professional Services
  • Retail
  • Software & Internet
  • Other

More experts in Rotterdam, Netherlands

Work experience· 7 roles

Marketing Executive · Fooditive GroupJul 2024 – Dec 2025 · 1 yr 6 mos

Rebuilt and launched the Fooditive brand strategy and communications, developed Mailchimp workflows and lead campaigns, coordinated multi-market events and webinars, led end-to-end website projects ensuring brand consistency, produced online and offline marketing materials with internal and external teams, and analyzed competitors and trends to inform content and campaign planning.

Brand Manager · Getir FoodJun 2021 – Jul 2022 · 1 yr 2 mos

Led 360° marketing campaigns from briefing to rebranding, developed go-to-market strategies with product and research teams, directed brand strategy and launched an annual go-to-market plan, planned and executed digital and offline campaigns driving measurable growth, and managed assets with agencies and vendors to ensure timely delivery and consistency.

Brand Management and Partnerships Lead · EnparaJan 2018 – Jun 2021 · 3 yrs 6 mos

Managed multi-channel campaigns across internal and external stakeholders; led full lifecycle of Enpara.com website project coordinating Product, Design and IT to deliver content, design, and updates aligned with brand identity; oversaw master assets and visuals; tracked KPIs and delivered on time and budget; designed lead generation campaigns on HubSpot and targeted digital ads; organized company-wide employee events.

Social Media Group Director · Tribal Worldwide Advertising AgencyJul 2016 – Jan 2018 · 1 yr 7 mos
Account Director · Plasenta Conversation AgencySep 2013 – Jun 2015 · 1 yr 10 mos
Account Supervisor · Alafortanfi Digital AgencyJan 2012 – Sep 2013 · 1 yr 9 mos
Account Executive · Publicis Group Creative AgencyAug 2010 – Jan 2012 · 1 yr 6 mos

Education

BSc Chemistry · Yildiz Technical University2005 – 2010

Certifications and awards

McKinsey Forward Program - Leadership Development2024
Getir Academy - Leadership Development2021 – 2026

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