I'm a global Marketing & Brand Manager with 10+ years of experience leading multi-market campaigns in dynamic B2B and B2C settings. I specialize in building brand strategy and identity, orchestrating integrated campaigns across online and offline channels, and collaborating with senior stakeholders and cross-functional teams to deliver measurable ROI. I turn data into action—driving lead generation, event programs, website initiatives, and content that tells a consistent brand story. I'm passionate about aligning regional branding initiatives with business goals, managing budgets and agencies, and delivering high-quality marketing assets on time.

Burcu Kavasgil

I'm a global Marketing & Brand Manager with 10+ years of experience leading multi-market campaigns in dynamic B2B and B2C settings. I specialize in building brand strategy and identity, orchestrating integrated campaigns across online and offline channels, and collaborating with senior stakeholders and cross-functional teams to deliver measurable ROI. I turn data into action—driving lead generation, event programs, website initiatives, and content that tells a consistent brand story. I'm passionate about aligning regional branding initiatives with business goals, managing budgets and agencies, and delivering high-quality marketing assets on time.

Available to hire

I’m a global Marketing & Brand Manager with 10+ years of experience leading multi-market campaigns in dynamic B2B and B2C settings. I specialize in building brand strategy and identity, orchestrating integrated campaigns across online and offline channels, and collaborating with senior stakeholders and cross-functional teams to deliver measurable ROI.

I turn data into action—driving lead generation, event programs, website initiatives, and content that tells a consistent brand story. I’m passionate about aligning regional branding initiatives with business goals, managing budgets and agencies, and delivering high-quality marketing assets on time.

See more

Language

English
Fluent
Dutch
Intermediate
Turkish
Fluent

Work Experience

Marketing Executive at Fooditive Group
July 1, 2024 - December 31, 2025
Rebuilt and launched the Fooditive brand strategy and communications, developed Mailchimp workflows and lead campaigns, coordinated multi-market events and webinars, led end-to-end website projects ensuring brand consistency, produced online and offline marketing materials with internal and external teams, and analyzed competitors and trends to inform content and campaign planning.
Brand Manager at Getir Food
June 1, 2021 - July 31, 2022
Led 360° marketing campaigns from briefing to rebranding, developed go-to-market strategies with product and research teams, directed brand strategy and launched an annual go-to-market plan, planned and executed digital and offline campaigns driving measurable growth, and managed assets with agencies and vendors to ensure timely delivery and consistency.
Brand Management and Partnerships Lead at Enpara
January 1, 2018 - June 30, 2021
Managed multi-channel campaigns across internal and external stakeholders; led full lifecycle of Enpara.com website project coordinating Product, Design and IT to deliver content, design, and updates aligned with brand identity; oversaw master assets and visuals; tracked KPIs and delivered on time and budget; designed lead generation campaigns on HubSpot and targeted digital ads; organized company-wide employee events.
Social Media Group Director at Tribal Worldwide Advertising Agency
July 1, 2016 - January 31, 2018
Established and grew the agency’s social media department, contributing to annual revenue growth; developed social media strategies and brand visuals for 15+ brands; led influencer collaborations and brand ambassador programs to boost community engagement; managed social channels and a team of five managers.
Account Director at Plasenta Conversation Agency
September 1, 2013 - June 30, 2015
Directed digital marketing assets for FMCG, retail, and kitchen appliance clients; managed budgets, KPIs, and agency operations in a fast-paced environment; ensured client communications and project delivery met objectives.
Account Supervisor at Alafortanfi Digital Agency
January 1, 2012 - September 30, 2013
Oversaw budgets, KPIs, profitability and client communications; built accurate, up-to-date client materials and managed agency sourcing.
Account Executive at Publicis Group Creative Agency
August 1, 2010 - January 31, 2012
Assisted the account director in developing campaigns for FMCG and retail clients; managed budgets, KPIs, and agency operations in a fast-paced environment.

Education

BSc Chemistry at Yildiz Technical University
September 1, 2005 - June 30, 2010

Qualifications

McKinsey Forward Program - Leadership Development
July 1, 2024 - July 31, 2024
Getir Academy - Leadership Development
August 1, 2021 - January 15, 2026

Industry Experience

Media & Entertainment, Professional Services, Retail, Software & Internet, Other